Do YOUR Customers Know Everything You Have to Offer Them?
by Lisa Manyon: www.lisamanyon.com
Lately there’s been quite a bit of discussion surrounding sales. In particular, feeling guilty about selling.
This is an interesting phenomenon that seems to be going around right now. Several of my entrepreneurial gal pals and even me, have been called out on the carpet so to speak.
Okay maybe we haven’t actually been called out on the carpet but we’ve each been asked why we’re not selling more.
Don’t get me wrong we all respectively do well in our chosen professions and we’ve embraced online marketing. It’s just that we don’t push our products and services on people. Really it’s simply not the style any of us embrace. But we’ve been talking as entrepreneurial gals do and we realized collectively that we feel bad about “selling” to our valued subscribers even though you’re here because you get value and the products and services each of us offer enhance that value.
In fact, the recent inquiry from a Manyon’s Musing subscriber asking for more info about my products and services is what made me (an expert marketer) realize I wasn’t even giving you the information you need to make an informed decision on whether you want to take the next step and work with me on an individual basis.
Well, no one is perfect and I’m going to try to do better. If you want to know more about my one on one services there is a natural progression. It’s what many people call the sales funnel.
Here’s how it supposed to work:
1) You opt in to Manyon’s Musings and enjoy what I have to offer for free or you opt out.
2) I offer you access to business building audio and ebook programs so you can further sample my wares for a nominal fee.
3) From there I’m supposed to move you towards another sale and secure a copywriting or consulting gig (only if it’s in your best interest of course).
Do you see the funnel now? It really does make sense and at the same time—
Honestly I have such fun writing Manyon’s Musings each month and connecting with you I’ve overlooked my own sales funnel (even though I provide consulting to others about this very same thing).
Some people are going to think I’m crazy for even telling you this but I know you’re smart and you’re here for a reason. Mostly, I guess because you’re getting to know me, figuring out if you like me and most importantly discovering if you can trust me. I think you’re getting to know me and if you’ve been following me for any length of time you know I’m trustworthy. I can’t really help it if you like me or not – that’s a personal choice…kind of a chemistry thing.
One thing I know I can help, though, is your bottom line. So in the spirit of not feeling guilty about what I do and yes, part of it is sales (just not the snake oily kind) I’m going to let you know the best way to find out how I can help you further. Simply visit my website and in the future I’ll include little, soft sell, snippets of offerings in my Manyon’s Musings ezine just in case you’re ready to take the next step. No pressure, though. Just let me know how I can help you.
[tags]copywriting, Lisa Manyon, www.lisamanyon.com, www.writeoncreative.com[/tags]
