POWER Points to Ask Yourself Before You Write a Single Word of Copy~
by Lisa Manyon: www.writeoncreative.com
When you’re ready to tackle your next copywriting project these POWER Points will help you get focused. Writing is a process and believe it or not there is a method to the madness. Whether you plan to write your own copy or outsource these POWER Points will kick start the process.
There are nine key questions I ask before considering any copywriting project. And this is just the beginning of the process. Once a client has invested in my services we go through a deep process of evaluating copy needs with a customized questionnaire. Some clients are even resistant to the process because it really makes you think about your business and direction.
However, these POWER points set the tone and direction to get started. Consider your next copywriting project. Now consider the following questions and jot your answers down.
1) Who am I talking to?
2) What is the main point?
3) What motivates my audience about this business, product or service?
4) What makes my business, product, or service unique?
5) What does my company, product or service do better than the competition?
6) What’s my niche?
7) What do I hope to accomplish with this promotional marketing piece?
What do I want the finished product to look like (postcard, brochure, catalog, direct mail, letter, print ad, etc.)? How will I use it? Who will receive (see) it and how or where?
9) Do I have a positioning statement, slogan or tagline for my company’s promotional materials? If not, should I consider creating one?
These POWER Points should get your creative juices flowing. Answering the questions will help you analyze key points and angles to include in your next copywriting project. Again, this is just the tip of the iceberg when it comes to going deep to really connect with your customers.
Take Action Challenge: Consider your next marketing piece. How will you use the answers to your POWER Points to better connect with your customers and prospects? Make a list of your ideas and get started today or offload the project to your favorite professional, copywriter.
