Tell Me About Your Business! What’s Your “About Page” Really Saying?
Marketing Sherpa is one of my favorite resources. As a web entrepreneur it’s important to keep up on industry trends and this is a great way to do it. That’s why I subscribe to their electronic newsletter. Plus, Marketing Sherpa includes a section called “Chart of the Week”. This is a handy resource to help you think about your marketing.
Recently the topic of “About Pages” provided helpful pointers on what you should include regarding your business and why. Not only is the graph handy, the information in the article is something we should all consider.
So, what is your “About Page” saying about you and your company? Read the aricle here and then carefully review your presence. If you have an “About Page” you’re really proud of, let’s hear about it. Feel free to weigh in and post it here in the comments section. What are you about?
Technorati Tags: Marketing Sherpa, About Pages, websites, internet marketing, copywriting, www.lisamanyon.com, copy, company information, web enterpreneurs
June 10th, 2008 at 5:55 pm
Hi Lisa,
We just redid our About page (along with a massive redo of our site) and I’m happy to say, it seems to have most of the info the folks Marketing Sherpa listed. Check it out here:
http://www.logicalexpressions.com/AboutLEI.htm
- Susan