Write On ~ Creative Writing Services

By: Lisa Manyon www.lisamanyon.com

Undoubtedly you offer a product or service to your customers or potential customers. Have you seriously taken time to consider how you or your business benefits your clients?

If you haven’t done this lately, take a moment to consider your customers. It’s super important.

Your marketing content should be all about what your product or service will do for the consumer. One of the most common mistakes made in marketing, advertising and promotional materials is not focusing on the features and benefits of a product or service and HOW they directly benefit your core audience or target market.

Think about your customers likes and dislikes, figure out what makes them tick and incorporate that information to move them towards the sale. Connect with your customers on their terms with language they’ll relate to.Of course, your background and expertise is important but it’s not the most important thing to consumers. People want to know “what’s in it for me (WIIFM)”. While they may be interested in your credentials, this isn’t solely how people make decisions on who to work with.

Example: A promotional brochure for a Realtor focuses only on his experience and awards. The Realtor fails to make an emotional connection with prospects because he doesn’t include how his service will deliver what his prospects are looking for.

Mr. and Mrs. Smith are looking for their first “home”. Joe Realtor is great at selling houses but doesn’t take time to truly connect with the Smith’s starting with his marketing materials. His brochure reflects his awards and sales track record. It doesn’t connect with the Smith’s because he doesn’t clearly demonstrate his ability to find them the “home” of their dreams. The Smith’s don’t really care that Joe Realtor can move property. They don’t want to buy just any house. They want a home, preferably with room to grow and raise a family. They want a Realtor who listens, will pay special attention to their needs and tells them so, upfront. Joe Realtor overlooks this vital key to connecting. It’s the reason the Smith’s don’t call Joe Realtor.
Would you rather work with someone who touts their expertise or someone who first shows you how their expertise will work for you and then has experience to back it up?

Take Action Challenge: Review one piece of your marketing or promotional materials today. Consider your business card, brochure, website, broadcast copy, billboards and even storefront signage if this applies. What message are you sending to your potential clients? Brainstorm ways you can connect to begin building relationships and move your prospects towards a sale. Now update your copy to reflect what you have to really offer your prospects (remember the WIIFM factor).

Don’t have time to focus on your copy? You know investing in updating your marketing content is a great idea nevertheless you aren’t sure you can fit one more task into your busy schedule? Instead of constantly trying to change hats, consider handing the copywriting hat to someone else. Imagine partnering with a skilled copywriter who understands your business, takes the time to build a relationship and helps you make the most of your marketing efforts. If writing content for your marketing, promotional and advertising materials is overwhelming, consider partnering with a copywriter who wants to establish a long-term business relationship. Someone who believes in your business and wants you to succeed. Wouldn’t it be nice to strategize with a professional copywriter who truly understands what motivates a sale (not to mention takes one more task off your to do list)? Again, when making your selection consider the WIIFM factor.

Technorati Tags: copy, copywriting, marketing, increasing customers, outsourcing, long-term business relationships, increased sales, copy writer, Lisa Manyon, www.lisamanyon.com, results

If you missed the Red Hot Copy Bootcamp kick off call with Lorrie Morgan-Ferrero, here’s your chance to listen in.

I’m going to keep this short and sweet. Simply follow this link to learn more and listen in to an invaluable call at no cost to you. You’ll be blown away by the tiny tweeks you can make to improve your copy.

You don’t wont to miss this call and if you’ve been considering enrolling in the Red Hot Copy Bootcamp to hone your copywriting skills, act NOW. The LAST ever Bootcamp starts next week.

Listen Up!

Technorati Tags: Lorrie Morgan-Ferrero, Bootcamp, Copy, copywriting, free audio, www.lisamanyon.com, Write On Creative, Lisa Manyon

I’ve always taken great pride in knowing I invest in top notch copywriting training. One of the best investments I’ve made was participating in Lorrie Morgan-Ferrero’s Red Hot Copy Bootcamp.

If you’ve been considering Lorrie Morgan-Ferrero’s Bootcamp to learn tricks of the copywriting trade, it’s time to commit!

Join us on a no cost teleseminar (regularly $97) to ”Kick Start Your Copywriting Process”. You’ll have to act fast though because the training call happens Thursday, June 26, 2008 1 pm PDT (4 pm EDT)  and launches Lorrie’s FINAL Red Hot Copywriting Bootcamp. So, save your spot here.

You heard right. This will be the LAST BOOTCAMP EVER, so grab a seat while there’s still time!!!

This teleseminer series is like nothing else you’ve ever experienced.

Not only will you get to peek over the shoulder of one of the industries brightest stars, but you’ll receive hands-on training, so your skills improve as well as your copy. Whether you’re a seasoned copywriter or an entrepreneur who just wants better results from your website copy or sales letter, you can’t find a better value out there anywhere! Lorrie has a proven track-record of blending hard-hitting direct response techniques with the ’softer’ sell. It’s a winning combination that has proven successful again and again. Get on the fast track…  Don’t miss your chance to learn from one of the top copywriters as she shares the secrets for writing copy that pulls in sales!

I have to admit I got a little nostalgic about the fact that this is the LAST time aspiring copywriters can tap into Lorrie’s wisdom during the Bootcamp. That’s right, it’s her last Bootcamp EVER.

Not only have I participated in the Bootcamp. I later acted as a Team Leader in the Bootcamp and I currently work directly with Lorrie as Managing Director of her Gold Copywriting Mentorship Program. But, this isn’t about me, it’s about you and your last opportuntunity to look over Lo’s shoulder as she shares her copywriting strategies…in her Bootcamp anyway. 

So, register NOW and don’t miss your opportunity to learn from the best of the best.

Space is limited, so lock in your place today!

Technorati Tags: Lorrie Morgan-Ferrero, Red Hot Copy, Bootcamp, Copywriting, Free teleseminar, Copywriting Bootcamp, copy, www.redhotcopy.com, Lisa Manyon, www.lisamanyon.com

If so, you’ll want to grab a copy of the book Smart Women Create Membership-Based Businesses by Sheri McConnell. Purchase today and receive a ton of extra bonuses.

Sheri McConnell is the Founder and President of two national organizations, National Association of Women Writers and the International Association of Web Entrepreneurs. I’ve personally followed her work for many years. As a lifetime member of NAWW and Founding Partner of AWE, I know firsthand how Sheri over delivers and that’s a really great thing, especially if you purchase her book today.

Just visit http://www.smartwomenbook.com to grab your copy and access all the bonuses. You must act today because this is a limited time promotion. 
 
Here’s what industry leaders have to say about the book:
 
“A simple, easy to understand guide that anyone can use to get started with a membership-based business!”
—Alexandria Brown, Online Entrepreneur and Millionaire Marketing and Success Coach
 
“The road to a truly successful, lasting membership site can be a tricky one, and it pays (really pays) to get it right from the beginning. Sheri McConnell teaches you how to leverage and lead by using one of the most powerful formulas that exist: the membership-based business model.”
—Andrea J. Lee, Award-Winning Author of Multiple Streams of Coaching Income
 
“Smart Women Create Membership-Based Businesses is essential reading for any woman who wants to discover the power of leverage in their business model. With just one tip from this book full of golden nuggets, you’ll be able to catapult your revenue and results forward light years. I personally have experienced an extra $100k in my bottom line from membership based businesses – I hope you will too!”
—Melanie Benson Strick, Million Dollar Lifestyle Business Coach & Virtual Team Building Expert
 
“As an owner of a membership site myself, I can tell you that Smart Women Create Membership-Based Businesses exposes the truth of why a membership-based business model is so powerful—especially for female entrepreneurs. Beyond a great business model, my membership site has brought me so much closer to my community of entrepreneurs and we all work together to help each other succeed – and that is the best reward.”
—Stefanie Hartman, CEO SHE Inc. and Founder of Millionaires In Training (MIT) Program and the PrivateJVClub.com
 
I hope you can take a moment today to check out Sheri’s book and the many “women only” bonuses at http://www.smartwomenbook.com

Cheers to your continued success!

Technorati Tags: Sheri McConnell, Smart Women Create Membership-Based Businesses, Smart Women Book, membership, memberships, membership-based business, Alexandria Brown, Melanie Benson-Strick, Stefanie Hartman, Andrea J. Lee, business books 

Currently I’m digging deep into my collection to pull out some oldies (well, oldies by my definition).

I grew up listening to Linda Ronstadt. I LOVE her. As a little girl, I’d sit in front of my dads record collection and flip through the albums. Ronstadt was ALWAYS my favorite. Not only did I love her music (and still do), I was fascinated with the lyrics and studied them endlessly.

In honor of my youthful passion for music and lyrics, I present Linda Ronstadts Greatest Hits. My personal favorites are “Love is a Rose” and “Different Drum”. However, in my opinion, all of the songs rock. Add her to your collection and you won’t be sorry.

Listen to Linda here ~

Technorati Tags: Write On Creative, Lisa Manyon, Facebook, Facebook business page, www.writeoncreative.com, www.lisamanyon.com,   copywriting, copywriter

Sheri McConnell  President and Founder of  the International  Association of Web Entrepreneurs, headquartered in San Antonio Texas, recently invited three dynamic and progressive women to join her as Founding Partners.

McConnell says “The AWE is your global resource for building profitable and ethical online businesses. With this philosophy in mind, I’ve joined forces with three dynamic women to carry out the vision of AWE.”

Joining McConnell are Susan Daffron of Logical Expressions, Marilyn Schwader of Clarity of Vision and Lisa Manyon of Write On ~ Creative Writing Services.

Lisa Manyon is Owner and President of Write On ~ Creative Writing Services, LLC www.writeoncreative.com based in Lewiston, Idaho. Manyon was previously Copywriting Expert for AWE. In addition to her role as AWE Founding Partner, Manyon will serve as Director of Copywriting and Publicity.

“Manyon’s marketing and copywriting expertise are a natural fit for AWE.” explains McConnell. “Her proven, track record with press releases and dedication to ethical business practices greatly benefits the organization and our members.”

Manyon is scheduled to deliver a teleseminar s to AWE member on July 23rd, 2008. The teleseminar topic is POWERFUL Press Releases ~ How to Leverage Your Expertise to Gain Business Exposure

During the call Lisa will reveal her best tips to:

• Discern the difference between free and paid publicity and why both are important elements of your marketing efforts.

• Gain a better understanding of what is newsworthy and what is not

• Demonstrate why press releases are not just about media exposure anymore.

• Case studies of how press releases can lead to: Print & Television exposure, Increased online publicity for your website, Additional exposure as traditional marketing support, Public education surrounding misperceptions about issues

• Reveal the basic formula for press releases

The International Association of Web Entrepreneurs is a membership-based organization. Members receive access to teleseminars with AWE experts, laser coaching, Q & A sessions, monthly tele-coaching, an invaluable rolodex of online business and marketing resources, business building bonuses, updates on online marketing standard practices, and more. To learn more, visit The Association of Web Entrepreneurs http://www.awweconnect.com/blog.

“I’m excited to be a part of an organization to help online entrepreneurs succeed. I’m particularly aligned with the truth and the truth with internet marketing is it takes time, effort and best practices to really succeed. AWE paves the way to successful ecommerce ventures and gives members an opportunity to learn proven strategies from the beginning.”  Says Manyon.

Although Manyon is based in Lewiston, Idaho the Internet allows her to connect with a global market.

Lisa Manyon is Owner and President of Write On ~ Creative Writing Services, LLC. www.writeoncreative.com and www.lisamanyon.com based in Lewiston, Idaho Manyon offers 15+ years of marketing and copywriting expertise with an emphasis on publicity. She is the first professional copywriter in the state of Idaho to achieve certification via Glazer Kennedy’s Creating Copy that Sells, is Managing Director of the Red Hot Communications copywriting mentorship program, and Founding Partner of the International Association of Web Entrepreneurs. Manyon will also serve as Director of Publicity for AWE.

Technorati Tags: Lisa Manyon, Write On Creative, International Association of Web Entrepreneurs, Association of Web Entrepreneurs, Susan Daffron, Marilyn Schwader, Sheri McConnell, copywriting, copywriter, press releases, teleseminar, www.writeoncreative.com, www.lisamanyon.com

Okay, I know I talked about Facebook last month. I simply couldn’t help it. I admit that I’m a bit of a junkie when it comes to new tools to play with, especially online. At first, I resist and then I jump right in to learn all that I can.

As you know, I’ve invited you to become my friend on Facebook. It’s a great way to stay in touch and get to know one another better. After all, business relationships are just that, relationships. And, people choose to do business with people. Particularly people they know and like. It’s not simply about branding, advertising or marketing. That’s what makes Facebook so fun. I’ve learned so much about the people I’ve respected and admired for years. It’s nice to know the person behind the business persona.

Anyway, I was recently reading about Facebook in the Marketing Sherpa online newsletter. I was delighted to find a way to not only promote myself, (I do that via my personal Facebook profile), but to promote my business by creating a business page.

There are two ways to play on Facebook.

1) Create your personal profile which represents you as an individual.

2) Create your business page to represent your brand

After I learned about business pages, I listened in on a free teleseminar with Lorrie Morgan-Ferrero of Red Hot Communications and Mari Smith a Facebook Business Coach. More fascinating strategies for using this wonderful social medium were revealed. By the way, I learned of this great business building opportunity via Facebook. Just another one of the perks.

Now, I’m developing ways to make my Facebook business page fun and interactive. At this point, you can visit the page and ask your burning marketing and copywriting questions. Soon, I’ll have more to offer including contests and other amusing stuff. You can check it out here.

Don’t be shy. Join Facebook. It’s free, fun and you’ll get to know a ton of interesting people. Plus, you have the opportunity to post your marketing and copywriting questions for a limited time and I’m happy to answer. Plus, you’ll be the first to know when I ad something new!

Technorati Tags: Write On Creative, Lisa Manyon, Facebook, Facebook business page, www.writeoncreative.com, www.lisamanyon.com, copywriting, copywriter

By: www.lisamanyon.com

Marketing Sherpa is one of my favorite resources. As a web entrepreneur it’s important to keep up on industry trends and this is a great way to do it.  That’s why I subscribe to their electronic newsletter. Plus, Marketing Sherpa includes a section called “Chart of the Week”. This is a handy resource to help you think about your marketing.

Recently the topic of “About Pages” provided helpful pointers on what you should include regarding your business and why. Not only is the graph handy,  the information in the article is something we should all consider.

So, what is your “About Page” saying about you and your company? Read the aricle here and then carefully review your presence.  If you have an “About Page” you’re really proud of, let’s hear about it. Feel free to weigh in and post it here in the comments section.  What are you about? 

Technorati Tags: Marketing Sherpa, About Pages, websites, internet marketing, copywriting, www.lisamanyon.com, copy, company information, web enterpreneurs

I’m posting this quickly and you’ll have to act fast to save your seat.

So, here goes. I urge you to participate in Christina Merkley’s SHIFT-IT webinar.

If you’re familiar with me at all, you know I only recommend people I know and trust. I’ve personally experienced the magic of working with Christina and I believe this webinar can change your life (or at the very least the way you think about it). As a graduate of the SHIFT-IT Process, I know firsthand how positive this experience really is.

Plus, Christina is including her Magnetism Map for free. This is a super cool tool and you’ll map your own personal vision with it!!!! This alone is worth registering for the webinar.

The SHIFT-IT Coach webinar is a FREE 75-minute webinar on Monday, June 9 @ 7PM Eastern (6PM Central, 5PM Mountain, 4PM Pacific). And, Christina shares her best SHIFT-IT tips!

Register immediately for this information-packed 75-minute long webinar here

You’ll discover Strategic Tips to SHIFT Your Life for the Better!

-  Lessons from Christina’s own successful SHIFT-IT journey from tired, depressed corporate consultant to creative, soul-satisfying livelihood as The SHIFT-IT Coach (based on a lovely island in the Pacific Northwest);

-  How to appreciate yet move beyond your own personal history and life story (stop defining yourself via your past and drop old, worn out thinking, assumptions and programming);

-  Tips (and a free graphic coaching tool called The Magnetism Map) for getting clear about what you really, really want in life (how to create a compelling, good-feeling Personal Vision that ignites new energy within you);

-  Hints about what naturally happens when you start to focus on what do want as opposed to what you don’t (the power of carefully applied Law of Attraction knowledge);

-  How to deal with the inner and outer ‘Peanut Gallery’ in your life (the resistant naysayers, critics and other saboteurs who can wreck havoc with your confidence, chutzpah, and momentum);

-  The very important role that aligned and ‘feeling good’ action plays in your SHIFT-IT Process;

-  The most important relationship of all in your life and how it impacts every other single thing in your experience (why you will want to cultivate this relationship before taking any other action).

Don’t miss this chance to SHIFT- IT, regardless of what your “IT” might be. Register Today: 

P.S. Can’t make the live call? No problem! This webinar will be fully recorded. Receive the follow-up link to the video and watch as soon as its ready (but you’ll need to register in order to receive the follow up link). Plus get the complimentary 30+ page Magnetism Map booklet, so you can create your own Personal Vision! Sign up here

Technorati Tags: Christina Merkley, SHIFT-IT, Life Coach, Law of Attraction, Free Webinar, Life Change, www.lisamanyon.com, personal growth

By: Lisa Manyon www.writeoncreative.com

A few years ago I met John Carlton in person. He’s one of Lorrie Morgan-Ferrero’s mentors and she’s one of mine. So, by default and the fact that I survived one of Carlton’s infamous hot seats without crying, he’s become someone I keep a close eye on.

I enjoy his rants. His writing, quite simply, rocks.

During the hot seat, he shredded a letter I wrote to Bill Glazer regarding a copywriting apprentice opportunity. His advice was solid and right on. I took it to heart and learned from it.

Since then, I met Glazer in person at Ali Brown’s Online Success Blueprint Workshop, had the opportunity to have lunch with him and chat. Not only was this a fantastic experience, it paved the way to a testimonial from Glazer himself regarding my press release writing (he actually included my press release about his Creating Copy That Sells certification program in his direct response letter to promote the program). WAHOO!!!

Anyway, I digress and at the same time this progression illustrates taking the time to hone the craft and proving you’re worthy. Plus, it really is fun and I feel blessed to do what I love every day. I cannot imagine every having a “day job” again. I often joke about finally taking the plunge to freefall, freelance, fulltime…

A recent blog post Carlton wrote really speaks to some truths circulating in the world of copywriting. Carlton shares thoughts on the current “copywriting crisis” and I encourage you to read all about it here

You can also view my comment and his response here

My point? Choose your copywriter wisely and make sure they deliver results.

Technorati Tags: John Carlton, Blogs, Copywriting, Bill Glazer, Glazer Kennedy, Creating Copy That Sells, Lorrie Morgan-Ferrero, Copy Writing, www.lisamanyon.com