Know Your Postage Rate Increases to Calculate ROI
By: Lisa Manyon, www.lisamanyon.com
Internet marketing aside, one of the most effective marketing methods I use is direct mail. In fact, my personalized direct mail program Write On Contacts can help you do the same. I find snail mail is a great way to keep in touch and generate revenue.
Even though postage has increased again, my return on investment is WAY worth it. Plus, I thoroughly understand the cost of doing business. And, I fully respect US postal employees who are dedicated to delivering.
I was also delighted to receive a message from my Write On Contacts service provider about specific postage increases affecting my direct mail program.
Here?€™s what I learned:
There has been a standard postage increase for U.S. First Class stamps for several mailings:
- Greeting card postal rate has increased from $0.41 to $0.42
- When inserting newspapers or DVDs, the rate will increase by $0.02
- The postcard rate has changed from $0.26 to $0.27
- Cards to Mexico increase $0.03 and other International cards to $0.04
- The change does not affect cards sent to Canada.
Why does this matter? First, it impacts my budget for direct mail. It won?€™t change my efforts; it will only change how I calculate return on investment. Second, I don?€™t have time to track all of this information and they do! Win! Win! for me.
If you haven?€™t incorporated direct mail in your marketing mix, consider it today. Feel free to check out my program here (of course, I highly recommend it): http://www.sendoutcards.com/writeoncontacts
Happy mailings!!!
P.S. While we?€™re discussing effectiveness and ROI, grab some Forever stamps at the post office and you?€™ll never have to worry about future increases on regular mail.
[tags]US Postal Service, USPS, postal service, postage rates, postage, Lisa Manyon, Write On Creative, www.lisamanyon.com, www.writeoncreative.com, copywriting, copywriter, internet marketing, direct mail, direct mail marketing[/tags]
