Write On ~ Creative Writing Services

By: Lisa Manyon, www.lisamanyon.com

I finally got around to reading Robert Ringer’s completely rewritten and retitled version of his New York Times #1 Bestseller Winning Through Intimidation.

It’s been on my reading list and shelf for some time. Recommended by greats such as Dan Kennedy and I believe John Carlton. I definitely like the new title better than the old. I don’t want to win through intimidation. I want to win in business by being darn good at what I do, working honestly and ethically and simply enjoying every minute.

Honestly, Ringer’s writing style didn’t completely resonate with me. I always find it interesting when a book comes so highly recommended and it doesn’t really gel with me. None the less, I did glean some insights (or rather reminders).

Ringer does an excellent job of positioning the importance of payment. He outlines the four key steps to successful selling.

1. Have a product that other people value.
2. Locate the market for your product.
3. Create and implement a sales strategy (i.e. proposal, presentation, etc.)
4. Close the sale.

This may seem like selling 101 to seasoned sales pros. At the same time, Ringer points out that many business books and selling strategies focus on these points. Yet, he maintains, the main point and key business strategy is often omitted. Which leads us to…

5. Getting paid.

While you may see this as a no-brainer, who hasn’t worked their tail off to close a deal and then had difficulty with payment? I wager that it’s happened at least once to the best of us. With that in mind, it’s important to prevent and avoid business transactions that don’t pay off. You can take Ringer’s philosophy of “earning and receiving” to the bank. It’s one thing to close the deal and another to actually cash the check.

Here are my take away points:

1. Always negotiate what you are worth in business and don’t settle for less.
2. Remember, that for many, business is a game. Play to win, always.
3. Keep the end in mind when negotiating business deals.
4. Remember, the deal isn’t done until the check has cleared the bank.
5. Get paid.

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This entry was posted on Wednesday, December 19th, 2007 at 9:26 am and is filed under Read On ~. You can follow any responses to this entry through the RSS 2.0 feed. You can also leave a response.