Write On ~ Creative Writing Services

Who are the new rich? Simply put, you and me if we take heed.

Rarely does a business book make me laugh out loud. I have to give Timothy Ferriss credit for his unique business and personal twists. The 4 Hour Workweek is both refreshing and provocative.

Fully embracing life both personally and professionally is something we all long to do. Ferriss does it and eloquently. From his world record Tango talents to National Championship in Chinese kick boxing (this tale alone is worth the purchase of the book. I am still laughing), Ferriss uses uncanny and unconventional business sense to pursue his passions.

I say “bravo!”

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Recently one of my dearest friends sent me a slide show of his incredibly cute son.

During the show, I was exposed to Barbara Leoni who just happened to be the background music of choice in the media presentation. I couldn’t get the tune Don’t Rain on My Parade out of my head.

So, I’m sharing it with you and I’m impressed. I think you will be, too.

Listen to some rockin’ blues here

Technorati Tags: Barbara Leoni, Don’t Rain On My Parade, Lisa Manyon, Write On Creative, blues, blues music

By Lisa Manyon, www.writeoncreative.com

Do you utilize direct mail techniques to increase business or are you still stuck in the ad agency train of thought that says direct response mail doesn’t work?

Dollar for dollar direct mail outperforms and out delivers many traditional media outlets. However, there is a method to the madness and reasons why some DR techniques fail.

Recently a direct mail piece was sent to my list and I’ve received fantastic feedback. I know there are some people shaking their heads and wondering why I would invest in direct mail with typical response rates of 1 to 2%. Let me explain.

Direct mail when implemented properly does produce results. There was certainly a time, back in the day when I worked for ad agencies, that I questioned direct mail too. I trusted the statistics and previous mentors who had experienced direct mail results that were less than favorable. Then I started studying the masters of direct response copy and mail. My tune has changed and I am sure a lot of that has to do with exposure to Dan Kennedy and Glazer Kennedy Inner Circle (among others).

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By: Lisa Manyon, www.writeoncreative.com
Perhaps you’ve heard the saying it’s not what you know but who you know?

I have a different twist on that. It’s not only what you know, it’s who you know and who you share your knowledge with.

Connections are important. In my humble opinion, connections are what makes the world go ’round.

So, who are you connecting with? How are you connecting? Are you making the most of your connections in a mutually beneficial way?

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By: Lisa Manyon, www.writeoncreative.com

It’s no secret that generating publicity via online news release sites is good for business.

Continually educating the public and media about what’s happening with your businesses is, well, just good business.

My challenge to clients I work with is to not only submit news or press releases to both paid and free online sites, but to also follow up with any businesses or people who are also involved in your release.

Let me explain. When you craft an effective news release, it’s important to include relevant and timely topics about your business that tie in with other news. This means incorporating relevant information about businesses and organizations that are already well known or newsworthy.

Here is a very specific example. In November of 2006 I invested in a new program via Glazer – Kennedy Inner Circle. Bill Glazer created a certification program for copywriters called Creating Copy that Sells. (more…)

Are you ready to launch your sales funnel?

If you are not sure what that means, you are in the right spot.

James Roche, aka The Info Product Guy, introduces a new 90-Day Interactive Mentoring Program that reveals the hidden secrets to marketing your business… and how to position yourself as an expert so you make more money with less stress and struggle…

Doing business on the internet requires a funnel and James takes you through the process of setting up your system in his Imap program. I wish I would have had this in place eons ago. Sign up today and you will reap the rewards.

Technorati Tags: James Roche, The Info Product Guy, Interactive Mentoring Program, IMAP, James Roche’s IMAP