The Buzz about Branding
By: Lisa Manyon, www.writeoncreative.com
Branding isn’t a new concept. It does seem to be a bit of mystery to some businesses .
I’m always interested to hear what people think branding is.
Some believe branding is having a strong logo. Others think it’s about having lots of really cool ads and some people simply don’t know what it is.
One thing that is certain, is your business image counts and everything you do is a part of the brand experience.
Each marketing technique you use has direct impact on how people view your business. Here’s a little story. It’s customary at conferences for the hosts to provide goodie bags. Sometimes you get some really cool stuff if the promoters are sharp and value the intelligence of the attendees.
Other times, you receive, well, junk. Or, to be a little less judgmental, items that are not well branded and leave a less than favorable impression. Here’s an example. A highlighter is a helpful and useful tool at a conference. Not a bad goodie bag item. However, if you cut corners to save money and provide a highlighter with “homemade” looking label slapped on it that simply features your business name, the effort is not as impressive. People can tell when you’re making a real effort and when you just want to spend the least amount of money possible to get something out there.
Some may think I’m overly critical but I think I call it like it is. There is a school of belief that “good enough is good enough.” And in some cases this may be true, but not where your image and brand are concerned.
Think about how you want others to react to your business and then brand on! ~
Technorati Tags: Branding, brand, logo, image, company brand, business brand, impression, business message, marketing message
