Comments on: Marketing Plans Help You Make Your Mark and Increase Success from the Start http://writeoncreative.com/blog/2007/06/01/marketing-plans-help-you-make-your-mark-and-increase-success-from-the-start/ Mon, 08 Sep 2008 01:31:09 +0000 http://wordpress.org/?v=2.5.1 By: Vera Randall http://writeoncreative.com/blog/2007/06/01/marketing-plans-help-you-make-your-mark-and-increase-success-from-the-start/#comment-27 Vera Randall Sun, 03 Jun 2007 17:54:24 +0000 http://writeoncreative.com/blog/2007/06/01/marketing-plans-help-you-make-your-mark-and-increase-success-from-the-start/#comment-27 Wow, that’s so true Lisa. It amazes me how people can think that if they don’t put money in to their business, in the form of advertising that it will succeed. I don’t know how many Websites we’ve developed where the client figured if they build a site, people will flock to it and make them rich. Nothing could be further from the truth. Certainly that has happened in the past, and they’ve heard the stories, but those instances are few and far between. And if it does happen, you can be sure that there was a catalyst somewhere that made it happen; a TV show that mentioned the product or a celebrity that endorsed it. “Something” drove the buyers to the site. A good marketing plan has that component; the “something” that drives people to the Website or the store front. It’s the “driving force” behind the buzz. Without it, you have an empty store or a lonely Website circling the drain. People invest so much in their business trying to make it succeed. They spend long nights developing the product or service. The next step is to let people know about it. Drive your customers to your business in the form of advertising and marketing. Get a plan together. It’s truly an investment that pays off! Wow, that’s so true Lisa. It amazes me how people can think that if they don’t put money in to their business, in the form of advertising that it will succeed. I don’t know how many Websites we’ve developed where the client figured if they build a site, people will flock to it and make them rich. Nothing could be further from the truth. Certainly that has happened in the past, and they’ve heard the stories, but those instances are few and far between. And if it does happen, you can be sure that there was a catalyst somewhere that made it happen; a TV show that mentioned the product or a celebrity that endorsed it. “Something” drove the buyers to the site.

A good marketing plan has that component; the “something” that drives people to the Website or the store front. It’s the “driving force” behind the buzz. Without it, you have an empty store or a lonely Website circling the drain.

People invest so much in their business trying to make it succeed. They spend long nights developing the product or service. The next step is to let people know about it. Drive your customers to your business in the form of advertising and marketing. Get a plan together. It’s truly an investment that pays off!

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