John Carlton Finally Makes Me Cry… But It Isn’t during One of His Infamous Hot Seats!~
By: Lisa Manyon www.writeoncreative.com
If you’re not familiar with John Carlton, he is an expert copywriter. I met him at Lorrie Morgan Ferrero’s Speed Copywriting event in Redondo Beach last year. She enticed him to make a rare, live appearance to share his expertise (Carlton is one of her mentors) and he certainly did make an impression.
I’m not going to pull any punches here. Carlton’s a controversial guy he likes to stir things up a bit. And as he gleefully proclaimed his intention was to make hot seat participants cry, there were certainly mixed emotions. Brash and unedited, participants, who were able to move past the hurt feelings, took his hard-hitting advice and greatly improved their writing techniques. Having his colleague, Brad Peterson, balance out the feedback was an added bonus.
I was one of the humbled hot seat survivors and while Carlton didn’t get the pleasure of making me cry then, reading his post about the late and great Gary Halbert did.
I never had the honor of meeting Gary Halbert although I’m certainly familiar with his work. I’ve heard nothing but phenomenal (and very colorful) things about this talented man. He is a great credit to the copywriting craft, and his timeless words will live on . The copywriting world will not be the same without him and my heart goes out to his personal friends and family.
Technorati Tags: Gary Halbert, John Carlton, hot seats, Lorrie Morgan-Ferrero, Copywriting, mentors
