Write On ~ Creative Writing Services

By: Lisa Manyon www.writeoncreative.com

Published Lewiston Chamber of Commerce Newsletter November 06

Once you?€™ve determined that you?€™re ready to create a promotional or marketing piece and you?€™ve considered who you want to speak to and how you want to present your information, you?€™ve examined features and benefits, plus brainstormed headlines, you?€™ll want to take the process a step a further. Creating the content for your marketing materials is a craft. It takes thoughtful perspective and planning.

Good copywriters use formulas ~

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By: Lisa Manyon www.writeoncreative.com? 

I have to admit that it’s way past Tee time for me. I haven’t been on the course for over a month now. I’m a little frightened about what that will do to my game, which wasn’t too impressive (yet) anyway. I’ve just been way too busy working on my business game. I’m teaching another training seminar for the Idaho Small Business Development Center and I’ve been concentrating on developing content that will help catapult business success for the attendees.?  (more…)

By: Lisa Manyon www.writeoncreative.com? 

What the Heck is Copywriting Anyway?

I?€™m asked this question often and there seems to be some confusion about what copywriting is.

So, I hope to shed some light on the subject.

Copywriting, by definition is the act (I call it art) of writing advertising, marketing or promotional copy.

Let?€™s break it down further.

Copy is the written word used in your marketing materials. Lorrie Morgan-Ferrero said it best when she explained that copy is the DNA of your marketing efforts. Take a moment to think about that and the importance of good copy may become a little clearer. Strip your marketing, advertising and promotional materials of all words and what do you have? If you?€™re serious about projecting a good image for your business, you?€™ll have a slick looking graphic layout. Even though pictures are supposed to be worth a thousand words, pictures alone cannot adequately sell your wares.

Content is king. It moves your customers towards the sale and explains the ?€?what?€™s in it for me factor.?€? Copy is very important, indeed. Copy allows you to tell your story in a way that motivates and brings results.

Confusing the art of copywriting with the act of copyrighting is a common error. As I pointed out earlier, copywriting is the art of writing copy. Copyrighting is the act of claiming formal ownership of a piece of writing, usually via the US Copyright office. (more…)