By: Lisa Manyon www.writeoncreative.com
What the Heck is Copywriting Anyway?
I’m asked this question often and there seems to be some confusion about what copywriting is.
So, I hope to shed some light on the subject.
Copywriting, by definition is the act (I call it art) of writing advertising, marketing or promotional copy.
Let’s break it down further.
Copy is the written word used in your marketing materials. Lorrie Morgan-Ferrero said it best when she explained that copy is the DNA of your marketing efforts. Take a moment to think about that and the importance of good copy may become a little clearer. Strip your marketing, advertising and promotional materials of all words and what do you have? If you’re serious about projecting a good image for your business, you’ll have a slick looking graphic layout. Even though pictures are supposed to be worth a thousand words, pictures alone cannot adequately sell your wares.
Content is king. It moves your customers towards the sale and explains the ‘what’s in it for me factor.’ Copy is very important, indeed. Copy allows you to tell your story in a way that motivates and brings results.
Confusing the art of copywriting with the act of copyrighting is a common error. As I pointed out earlier, copywriting is the art of writing copy. Copyrighting is the act of claiming formal ownership of a piece of writing, usually via the US Copyright office. (more…)
