By: Lisa Manyon www.writeoncreative.com
Published Lewiston Chamber of Commerce Newsletter, October 06
Take heed to headlines
Your strongest benefit is your headline. Find the most compelling benefit and let it help you speak to your customers. What will your product or service do for your customers?
Would you like to earn more money?
The question above undoubtedly got your attention. That’s exactly what headlines are supposed to do.
And, it’s why they are the most important part of your copywriting. A headline draws your audience in and makes them want to know more. Use your headlines to generate more sales.
According to Dan Kennedy, author and copywriter, a headline should be no more than twelve words long and it should stand alone. Your headline needs to make a statement on its own and lead into the content.
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