Are You Selling What Your Customers Want to Buy?
Tuesday, August 1st, 2006By: Lisa Manyon www.writeoncreative.com
Published Lewiston Chamber of Commerce Newsletter August 06
Are your customers hearing what they want/need to hear?
Business owners often overlook key components to effectively selling products and services to customers. Rather than just telling customers what your business has to offer, you should consider letting them know how your product or service will help improve their lives. It’s important not to assume customers will automatically correlate your product with a solution. When creating your marketing materials consider the customer first. Customers need to know how your products or services will help them and it’s up to you to give them this information.
Ask questions, get answers, and get started.
