Archive for January, 2003

Advertising Keeps Commerce Alive

Tuesday, January 21st, 2003

The Lewiston Morning Tribune – Business Profile
Published in the January 21,2003 issue as My View featured writer

By: Lisa (Swafford) Manyon
For Target Publications

Frequently I am asked, “What do you do for a living?” My reply varies, yet usually starts with, “I work at an advertising agency.”

There are few individuals who understand what that means, usually because they’re in the business, too.

I’ve found that there seems to be a certain mystique about what advertising agencies do. Many people look at me quizzically and inquire further, “What do you do there?”

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