This is a quick message to share a bit of TRUTH about success. You may have heard me say that success doesn’t happen in a straight line and that is the TRUTH. However, you don’t always get the FULL truth when it comes to marketing (inauthentic behavior is one of my pet peeves and why I teach my preferred clients to keep it real). There is more truth about success that many people don’t always tell you… one of the most profound truths about success is that it always looks easier than it is from the outside looking in.  And, the payoff, or return on investment (of time, talent and more) is almost always worth any challenging lesson that you move through during your journey. Here are three truths that I have found to be invaluable on Read more...

There is a A LOT of buzz about TRUTH right now. Truth in advertising and marketing, the truth about success and in general being TRUE to YOU. The truth of the matter is that marketing is all about building relationships. Those who build genuine relationships with their prospects have a better chance of converting them to paying customers. That’s why I say the REVENUE is in the RELATIONSHIP. Building relationships is where it all starts. Keeping it real, doing what feels right to you, providing real value and coming from a place of TRUE service are the cornerstones of successful marketing. I’ve been teaching relationship based marketing techniques for many years (inauthentic behavior is one of my pet peeves and why I work only with preferred clients who keep it real). In fact, I’ve always marched to the Read more...

When Spring rolls around I always feel like it’s time for fresh perspective. It also seems timely to refresh web copy and marketing messages (it’s recommended that you do this, at a minimum, each quarter). What are you focusing on and where do you  need some fresh perspective?  Lately I’ve received some cool visibility opportunities  So, speaking of fresh perspective, I’m sharing these interviews with you so you can grab some instant takeaways to apply to your marketing efforts. Access the instant replay of Marla Tabaka interviewing me about how to leverage press exposure once you get it. We discuss my interview in Inc. Magazine and more. Listen here (access  my interview in the “recent shows section” to the right of the info about me). During this quick 1/2 segment Cathy Alessandra interviews me on Innovative Women in Read more...

What are you doing to maintain visibility and profitability?  I’m refocusing, leveraging and streamlining my offerings, team and more (Hint: this is a continual process especially when it comes to your web presence). AND during the process I’m doing a lot of reflecting on what works, what doesn’t work and what can be improved. I invite you to do the same. One thing that I know for sure is that our business and marketing plans have to be flexible. There are several elements of plans that really challenge people 1)Creating a plan (you do have one, right? If not — it’s TIME) 2)Implementing the plan (too often there is a plan in place but no action to make it happen) 3) Reviewing and adjusting the plan based on performance (you have to track and measure results) I’ve Read more...

When it comes to your web presence you have A LOT of decisions to make in order to be web ready. There are layers of strategy including design, programming,  copy (the written content of all marketing, promotional and advertising materials) and strategy to get visitors to the site. That’s why it’s so important to make solid choices when it comes to building your site and creating your content. AND it all needs to be planned strategically (a piece many miss because the process of creating, maintaining and updating an online presence can be so overwhelming.) One of the things that many of my preferred clients struggle with then you come my way is web copy and strategy. Some of the common challenges include (and often people don’t tell you this): • Missing pieces: Often you’ve been given pieces Read more...

One of the biggest factors between succeeding and not succeeding is facing your fears. To face fear we must tap into our courage and often that is easier said than done.  I share information about this in my program How to Create Marketing Messages With Integrity: Attract Your Ideal Clients With Your Authentic Voice. When was the last time you did something JUST for you because you knew it would change your life? Have you been afraid to make a move? Fear is common and in my article in Soulwoman magazine I share tips on how to face fear and step into courage. AND I also share more information about my journey to the magic writer’s cottage. You can download the full article here Jan2013-LisaManyonArticlepdf (and I’d love to hear your thoughts). You can also get instant access Read more...

There’s a BIG shift happening in the marketplace and in society as a whole. Consciousness is changing, awareness is increasing and people long for real connection. In our almost too technical world there’s a need for some simple truth.  We are bombarded with email messages, tweets, text messages, podcast, radio commercials, television ads, voice mail, phone calls, Facebook messages, Skype calls and more. Because of all this noise we cannot help but feel a bit overwhelmed… or maybe it’s underwhelmed? The marketing noise has gotten out of hand and it’s even more difficult to capture and keep attention. That means your message needs to be sticky. And I don’t mean aggressive, pushy or over the top. I mean you have to create gooey messages infused with your values. The values your business and credibility are built on. Read more...

When planning for success I focus on three key areas – health, wealth and happiness.  These are the foundations that I want to master in business and in my personal life. And, as I’ve said before business is personal. Therefore, what you do in your personal life will directly impact your business and vice versa.  What is most important to you when planning for success? What KEY areas do you focus on? I find it’s important to allocate time to planning, visioning and getting clear on how you want your life to look. It’s also VITAL to take action. You can wish for something your entire life and never get it if you don’t take action. Here are some tips I use when focusing on health, wealth and happiness. I’ve also included a few actions items that Read more...

Love it or hate it copywriting is an important part of your marketing strategy.  I have copywriting tips to help make the copywriting process much easier and I’ll share them in just a minute. First let’s talk about why people need help with copy. There are typically three reasons clients come my way. 1) They need copy (they have realized they don’t want to be a copywriter, they don’t have the time or professional training and support is needed). The needs range from press releases, to web copy and strategy to sales letters and more. 2) They have copy that needs help (they’ve either written copy that isn’t truly connecting or hired a copywriter who didn’t deliver what was promised). — See how to choose the right copywriter for your project here 3) They want to do Read more...

As we step into new territory planning becomes more important than ever. So do strategy and implementation. Often we are so close to our own business vision that we forget how important it is to get outside perspective to move us forward and encourage our growth. Your ability to finish strong with planning, strategy and implementation increases with collaboration. I hope you’re one of the savvy people who have BIG plans to finish strong as this year comes to a close. Although the holidays can sidetrack us, now is a great time to evaluate where you are, where you’ve been and where you’re going. This includes reviewing projections, making adjustments and creating a solid plan for success.  Personally I’m working on revamping my website copy and creating my Content Strategy Plan for the New Year. To help Read more...