Write On ~ Creative Writing Services

What do you do when things don’t go as planned? I’ve been anxiously awaiting my interview with Linda Joy the publisher of Aspire magazine.  Since gracing the cover of her publication and sharing my philosophies about marketing, advertising and copywriting with my article Find Your Voice: The New Marketing Model for  Success is Here things have been a little wild. Hundreds of people signed up to listen in (more evidence this topic is really hitting home).

The night of our free call Linda Joy and I had such a deep conversation about what’s working in marketing and what’s not.  We could literally hear those on the line breathing a deep sigh of relief that there is an authentic way to  get your messages out in the world. AND there was an ironic twist. Everything that could possibly go wrong with technology did.  Our bridgeline that we were recording the call on muted Linda who was the host of the call… Luckily I’m passionate about the topic and was able to chat about it until our tech troubles were solved.  Once we were both “live” again things really flowed. We delivered everything we promised and more. We discussed the three challenges that heart-based entrepreneurs experience when trying to turn your BIG mission into a palatable marketing message.  I’ve seen this over and over again when working one-on-one with clients throughout the years…

We both shared stories from our journeys about how FEAR had paralyzed us at times.  Being an entrepreneur and having your own business isn’t for the faint of heart and we’ve both experienced ups and downs.  You will too, but if you hold true to your passion and integrity you can push past that fear.

We spoke of trusting our intuition and giving ourselves permission to lead the way (you see – there are likely NOT role models to show you the way because you’re creating something uniquely you and blindly following others won’t work either)… I shared how I was actually a little afraid to step up and share my new marketing model for success because I thought “who am I to challenge what’s been taught before?”  I had to push past that fear because I know what I’m sharing is TRUE and you cannot argue with the truth. The antiquated copywriting and marketing formula of “Problem. Agitate.Solve.” is broken and what’s really working is my new formula of “Challenge. Solution. Invitation.™”  It’s friendlier, from the heart and NOT manipulative.

From there the conversation got even deeper. We talked about how you must declare your purpose to find your voice, identify your values, mission and vision, own your expertise and understand it’s okay to do what you love and make money. Plus, you must  be of true service and know who you need to serve and why because when you clearly define your purpose, infuse true passion and are motivated fir st by making a difference and being of service the rest will follow. The information we shared is the foundation on which you can create your marketing message with integrity. If you don’t include all of the elements we discussed, chances are your marketing won’t truly resonate with your ideal clients and coincidentally you won’t make money. This is how it all ties together energetically. It’s something I do intuitively and I’ve also developed a process to help others get really clear on everything they need to have in place to create marketing messages with integrity.

Those who joined us on the call, perhaps you were there, got the first look at my new program called How to Create Marketing Messages With Integrity: Attract Your Ideal Clients With Your Authentic Voice. (I’m really proud of this work and I know it will make a HUGE difference in the way marketing is approached). Now back to the ironic twist. We promised to send listeners the recording of the call. Remember I mentioned that everything that could possibly go wrong with technology did? I wasn’t kidding. We had two recording methods in place and neither of them worked.  So, until Linda and I can re-record our conversation and deliver upon our promise  (that’s what marketing with integrity is all about) I sent listeners my interview with Denise Griffitts because we covered some of the same juicy info – just not the program info).  Linda and I are re-recording the call so we can deliver on our promise and those who sign up for the replay here will get that audio as soon as it’s available.  What would you have done if this happened to you?

Are you still using antiquated marketing and copywriting techniques that don’t feel good to you or your clients? If you are, it’s time to change and even if you don’t think you are you’ll want to hear this.

Since becoming inspired to speak the RAW truth about what I see that isn’t working in advertising, marketing and copywriting (and offering solutions that are) some interesting things have been happening . I’m speaking my truth and that cannot be disputed because, well, it’s true and what I’m sharing works. AND more and more speaking opportunities are presenting themselves.

Plus, people are tweeting my interviews, quoting me in tweets, sharing on Facebook, posting support on my blog and sending me heartfelt messages.That’s a clear sign that I’m on the right track. I am truly humbled and committed to leading this shift in the way we market our businesses (not everyone loves to market but it can be done with grace, ease and class).  That’s why I’m sharing this interview with Denise Griffitts on Your Partner in Success radio so you can listen right away. This is the deepest conversation I’ve had about this topic yet.  So go ahead and download it from iTunes to listen now (download the May 4th show here). This is all leading up to a free call on Tuesday May 8th and I revealed some more information about the call on the interview with Denise.  So, please listen right away — you’ll get some great tips to incorporate now and ….

And — don’t forget to save your spot for my upcoming call on May 8th Find Your Voice & Make a Difference — How to Create Marketing Messages with Integrity (this will be the juiciest conversation about this topic yet– even juicier than the interview with Denise and that’s pretty juicy).  You’ll discover what it takes to market with integrity during this candid conversation. Linda Joy (publisher of Aspire Magazine) will interview me about what’s working and what’s not. I’ll reveal the #1 barrier to marketing success for women and what must be in place in order to truly succeed. Be prepared to approach the way you market your business differently and take action to get into full alignment.    I really hope you’ll join me for this  FREE LIVE call (grab your spot here-- if you already have your Copywriting Action Plan,  you don’t have to download that, but you might want to because I have updated it recently).

What’s on your mind when it comes to this hot topic? Are you tired of being taught marketing and copywriting approaches that don’t feel good?  Here’s what I always say “If it doesn’t feel good, it probalby isn’t good and if it doesn’t feel right, it’s probably not right.”

Share your thoughts here or ask questions? I’ll personally answer.

When is the last time you felt like you had been heard? Not just slightly acknowledged but really heard.  When we communicate on a deep level we feel validated and we know what we’re saying matters. The message we share resonates with others and the purpose of the exchange is understood. This happens with our partners, our colleagues and our tribe — the people who really “get” us.  That’s a good feeling wouldn’t you agree?

Here’s what I find interesting. For years marketers, advertisers and copywriters have been pushing techniques that don’t really facilitate deep conversation or change. The intent has been to push a product, create more sales and basically treat people like numbers. People are not numbers. People are people. Since this is clearly a universal truth, doesn’t it make sense to create your marketing materials in a way that really connects on a deep level? It’s time to make sure your mission, values and the needs of your clients are taken into consideration…

Since becoming inspired to step up and speak about what I see that isn’t working in advertising, marketing and copywriting (and offering solutions that are) some interesting things have been happening . I’m speaking my truth and that cannot be disputed because, well, it’s true and what I’m sharing works. I’m actually a little blown away by the response — in a good way, of course.  We’ve known for YEARS that women are influencing the majority of all purchasing decisions (85% + to be exact) yet marketers have been using the same antiquated techniques to attempt to capture our attention. It’s not working as well as it once did because the formulas created were intended to speak to men (not that there’s anything wrong with that IF that’s who you’re trying to connect with).   It’s no secret that men and women communicate differently and respond to different messaging.

Women want to be heard not treated like a part of a herd.

In fact, I recently read an article that claims 91% of women feel like advertisers don’t understand them… (interesting since we’re influencing over 85% of all purchasing decisions including male oriented purchases). Clearly marketers are missing the mark.

I’m going to share more about this on a FREE call May 8th Find Your Voice & Make a Difference — How to Create Marketing Messages with Integrity (this will be the juiciest call about this topic yet). You’ll discover what it takes to market with integrity during this candid conversation. Linda Joy (publisher of Aspire Magazine) will interview me about what’s working and what’s not. I’ll reveal the #1 barrier to marketing success for women and what must be in place in order to truly succeed. Be prepared to approach the way you market your business differently and take action to get into full alignment.    I really hope you’ll join me for this  FREE LIVE call (grab your spot here).

You’ll be especially interested if you…

• Are tired of trying the cookie-cutter marketing methods that do not reflect your values or your authentic voice and you’re ready to be REALLY heard

• Have a BIG MISSION but struggle to share it in a way that doesn’t feel “icky”, salesy or too pushy (totally possible with my new marketing model for success)

• Are ready to discover how to find your voice and truly make a difference so you can serve more people (based on your values, mission and integrity)

To save your spot click here (and please share the love via social media and with any colleagues you know who are struggling to be heard in a way that feels RIGHT).

I would also love to hear what’s working for you and what isn’t when it comes to marketing. Please leave your comments here?

To say I was delighted to be invited to the Dr. Pat Radio show for an interview is an understatement. Dr. Pat is known for interviewing top thought leaders and the mission of the show is to  broadcast a distinctive blend of live talk radio interviews with a mix of uplifting and intelligent news, educational and practical information. Topics range from personal development to critical issues relevant to a rapidly changing world. As Dr. Pat says, “We talk about everything from sex to spirituality with a vibration that honors the dignity of the human spirit.”  Dr. Pat’s mission ties in nicely with my mission to give women a voice to turn your ideas into something that matters.

In a nutshell, I’m challenging the traditional copywriting formula of “Problem. Agitate. Solve.” because it really isn’t working with women and it doesn’t feel right — when something doesn’t feel right, that generally means it isn’t right…

You can hear more about this is a HOT topic when you listen to the replay of  the Dr. Pat Radio Show ( Dr. Pat Baccili is known as the Oprah of talk radio). Catch the replay by clicking this link. You’ll hear a lively disucssion about what’s working and what isn’t and why it’s absolutly time for a change. We discuss how marketing in the new paradigm is radically shifting from a masculine model to a feminine model. Listen in as Dr. Pat, Linda Joy and I discuss what we see happening in the world of marketing, copywriting and adversting and why NOT is the time for change. Linda Joy is publisher of Aspire Magazine where my philosophies first hit the mainstream when I graced the cover of the April/May issue of Aspire and my article Find Your Voice: The New Marketing Model for Success is Here is featured.

Dr. Pat is know for bringing together some of the planet’s most preeminent and visionary change makers: best-selling authors, motivational speakers, leading-edge scientists and futurists, environmentalists and educators, world-renowned spiritual leaders, inventors, filmmakers, artists, mystics, and healers that are stimulating and supporting individual and collective growth, positive cultural shifts, and making a meaningful difference in the world.

I’d love to hear your thoughts about the interview. Feel free to weigh in here. Are you creating marketing messages with integrity?

I invite you to stop for a moment and think about this. What if what you’ve been taught about marketing and copywriting isn’t true? What if there is a different, new and better way? If you’ve felt like you’re trying to push a square peg into a round hole when it comes to the “traditional” marketing methods, you’ll want to check this out.  I’ve had three interviews this past week about my marketing and copywriting philosophies. The BUZZ about my NEW “Challenge.Solution. Invitation” formula is really blowing my mind in a good way. (I’m hearing from people across the globe including marketing instructors from other countries and people are agreeing with the concept…)

This topic reminds me of a book Seth Godin wrote called All Marketers are Liars. If you haven’t read it yet, I urge you to do so or at least read my thoughts on it. You can read my review of the Godin’s book here.  He’s a brilliant thought leader and someone I’ve admired for quite some time (and I finally met him last year).

My point is we need to challenge ourselves to think differently and to create marketing messages with integrity. I’m including one of my recent interviews about my new marketing model for success here.

Watch and listen to this great discussion with Joey Bushnell and me on the Web Marketers Inner Circle. It’s a quick 1/2 hour interview and you can listen at your leisure and I’d love to hear what you think about my philosophies (feel free to share with colleagues, too.). Click on this link to access the interview.

You see, the “Problem. Agitate.Solve.” formula never really resonated and I’ve always challenged it. I know this confused some of my clients because my philosophy goes directly against what many invested to learn from other copywriters, marketers, coaches and mentors who didn’t know anything but the antiquated way of marketing. That’s why I’m asking you to think differently. What if what you’ve been taught about marketing isn’t true?    Even though I’ve studied with some of the very best marketers and copywriters in the business over the years, I’ve always felt that some marketing techniques are missing the mark. I’m sharing this with you because I know I’m on to something and I want to help you craft your marketing messages with integrity. I’m going to share what’s really working in copywriting and marketing today because it’s time for change.

AND I really want to invite you to a FREE LIVE call on the topic. My friend, colleague and exceptional person Linda Joy (also the publisher of Aspire Magazine will interview me about marketing with integrity). You’ll be especially interested if you…

• Feel like you’re trying to fit a square peg in a round hole when it comes to traditional marketing formulas (you know when it feels “off” and you’re right)

• Are tired of trying the cookie-cutter marketing methods that do not reflect your values or your authentic voice (it’s time to speak up and be heard)

• Have a BIG MISSION but struggle to share it in a way that doesn’t feel “icky”, salesy or too pushy (it’s possible and I can show you how)

Click here to get the details and save your spot.

If marketing isn’t FUN for you it’s probably because old school marketing techniques turn you off. You’re not alone. In fact based on the response I’m getting to my article in Aspire Magazine titled Find Your Voice: The New Marketing Model for Success is Here! –

It’s safe to say my philosophies on marketing and copywriting are right on time. Not only am I getting great response from my community and readers like you about the article, I’ve been interviewed about the topic several times lately.

You can tune into the replay of Innovative Women in Business radio (just click the link) as Cathy Alessandra (he publisher of Today’s Innovative Women magazine — I’m one of her featured writers) interviews me about what’s really working in marketing and copywriting today.  Please excuse our minor technical glitches — we had a few hiccups with BlogTalk radio but the content is juicy (this was the first time I’d ever been kicked off a radio show.)

You’ll Discover

• Why women really don’t need to be “agitated” to make a buying decision
• What women are responding to in marketing
• The NEW copywriting formula to truly connect with women

I’d like to hear what’s working for you when it comes to marketing? What’s not?  Please leave your comments here and be sure to check out other posts on the Write On Creative blog (there’s some lively conversations taking place.)

If you’ve ever felt like something is “off” when creating your marketing messages you’ll want to check this out.   You see the marketing and copywriting formulas that are being taught need an update. There are certainly some tried and true approaches that work. There are also some age old formulas that need to be replaced.  I’ve touched on this and I’m offering you a new way that feels better.

The feature article that I wrote for Aspire Magazine titled  Find Your Voice: The New Marketing Model for Success is Here! is getting GREAT response and I couldn’t be more proud. You see even though I’ve studied with some of the very best marketers and copywriters in the business over the years, I’ve always felt that some marketing techniques are missing the mark. I’m attracting some great opportunities for exposure including radio interviews and more.  In my article I share a little more of my own story and my philosophies and formulas that are working — especially for heart-centered entrepreneurs (which by the way just means you have a big mission and you’re doing business with heart).

You see for me the “Problem. Agitate. Solve” formula never really resonated and that’s true for many others, too.  How do you feel about it? What thoughts do you have on the matter? I really want to know so I’m asking you to take a moment to read the full article in Aspire Magazine here (You don’t have to opt in — just click on the cover to enlarge and if you feel like, please share it on social media and I’d appreciate that.)

You’ll be especially interested if you…

• Have a BIG MISSION but struggle to share it in a way that doesn’t feel “icky”, salesy or too pushy?
• Want to truly connect with your audience in a way that is authentic to you while still getting the results your business needs.(It is possible when you find your voice.)
• Feel like an outsider when you try to fit into the traditional “masculine” methods of marketing your business. (It’s something many conscious entrepreneurs struggle with.)
• Are tired of trying the cookie-cutter marketing methods that do not reflect your values or your authentic voice.
• Are ready to discover how to find your voice and truly make a difference so you can serve more people  It’s time for change. Wouldn’t you agree?

I’ll be in touch soon with more juicy info about the program I’m creating. I’d really love to hear your responses to my article. Please click on this link , share your thoughts and help spread the word. My friend and colleague Linda Joy publishes Aspire Magazine and it’s a top notch publication. You’ll  also enjoy articles from thought leaders like Shakti Gawain (love her work and have been following what she does for years — you’ll enjoy the excerpt from her book Living in the Light), Andrew Cohen founder of EnlightenNext magazine and more.

Oh, and here’s a quick marketing tip: Did you know that commenting on posts on other blogs can also increase your visibility and search engine rankings?… Just saying.   Please leave your comments below.

I am going to start with FULL disclosure. This video ROCKED my world in a really good way (and it did require a few tissues).  I was so incredibly moved by what our future leaders, our children are sharing about forgiveness.

Not only that,  Gary Weinstein’s compassion, courage and story could help us all .

First, watch the video here (it’s only 5 minutes) — Click to view

Next, leave your comments on the Project Forgive page and share if you DARE.  Sharing this conversation about forgiveness can be world-changing.  It might even resolve divorce, business struggles, political fighting and even war and violence. That’s why Project: Forgive is so important,right now, at this time and place.

The video is going viral and the media is taking notice (Inc. Magazine, Detroit Free Press, NBC and ABC to name a few). WE need your help to spread the word, too.  AND big Kudos to my lovely friends and fellow Evolutionary Business Council member Shawne Duperon and Teresa de Grosbois for starting this movement.

Have you noticed that your marketing techniques aren’t working like they once did? Are you still applying antiquated approaches hoping to get better results? You’re not alone. Many people, especially heart-centered entrepreneurs are realizing they must approach marketing in a NEW way in order to truly connect with those they are meant to serve.

It’s time for the NEW marketing model for success and it’s all about marketing with integrity.  I’ve been feeling a BIG shift in what’s working and what’s not for quite some time. It’s become very clear that what’s been working in the marketing industry isn’t working as well as it once did.  In fact, I challenge the age old industry adage that “Copy is King.” I’ve found that copy is actually QUEEN and content strategy is KING and together they are the key to creating strong and effective results. Even the best copy in the world won’t work if you don’t have a strategy in place. Think of strategy as masculine energy and copy as feminine energy -both are vital but if they are not working together it’s a struggle.

There is a new marketing model for success, I created it, I’m owning it and I’m sharing it with you. You’ll find the full article on this topic “Find Your Voice: The New Marketing Model For Success is Here” in the latest issue of Aspire Magazine. I’m honored to have my work featured in the same issue as talented thought leaders like Shatki Gawain, Andrew Cohen, , Robert Mack, Monica Shah and more. You can access the full issue here (you don’t have to opt in if you don’t want to but I highly encourage you to — publisher Linda Joy is a phenomenal person and you’ll want to get connected).

Here’s a sneak peek at what you’ll discover from my article…

I’ve found that the traditional copywriting formula of “Problem. Agitate. Solve.” isn’t resonating with women. Women are looking for solutions to their challenges. What’s really working is the new copywriting formula of “Challenge. Solution. Invitation.” In the traditional formula we highlight the issue, we agitate that issue to focus on the pain points and then we solve the problem. I believe people are in enough pain. We don’t need to be agitated to make a decision. In fact, especially for women, when someone acknowledges our challenges (and really understands where we’re coming from), provides a helpful solution and extends a friendly invitation, we’re more likely to take action. Nothing truly flows when it comes from a place of pain and fear…

I’d really love to hear your responses to my article — You’ll find it in the April/May issue of Aspire Magazine on page 66-67 here. And, please share this free publication with your social media friends and communities. I hope to hear from some of my Write On Creative community here, too.  Feel free to leave your comments below.

It’s time for change. Wouldn’t you agree?

What’s working for you? What isn’t?

Running a business isn’t for the faint of heart. I’m sure you can relate to that because as a business owner, you’ve had your fair share of challenges. Maybe you’re just starting out or maybe you’ve been in business for a while — either way — you need support because we cannot do it on our own forever.  I’m blessed to have a team to count on but it wasn’t always that way. I remember clearly the days of trying to wear all of the hats it takes to run a business (it was a little scary and stressful).

When I started investing in myself, things changed. I received valuable business information, marketing support, coaching and training and it made all of the difference. I am careful to weigh my options and I’ve been really lucky that I’ve invested in people, products and services that deliver what they promise (I’m hearing some grumbling that isn’t always the case for everyone and that is disheartening).  Some of the people I’ve invested in working with are Lorrie Morgan-Ferrero, John Carlton, Bill Glazer, James Roche, Ali Brown and a handful of spiritual mentors and advisors, too. Each time I’ve made the decision to hire a coach or mentor I view it as an investment in myself and my business. I feel that it’s worth my time and investment to choose the people, products and training to move myself and my business forward. I am always careful to keep my own vision and mission at the forefront of what I do (especially when coaching with others) because it’s part of WHY I’m in business.

I’m guessing you’re passionate about what you do, too. I’m sure you really want to market what you have to offer in a genuine way that resonates with your ideal clients to make a difference. AND, I wonder what kind of support you really need to move forward?   I don’t believe that cookie cutter programs are very effective and it saddens me to see people imitating others instead of shining their own brilliance into the world.

About a month ago I reached out to the Write On Creative Community (the savvy group of people who subscribe to Manyon’s Musings and keep in touch with me via my free community)  to find out what  they are really interested in and how I can best be of service. There was a resounding request for training and coaching directly from me and I took the  requests to heart. The candid feedback about what is wanted and needed was extremely helpful.

Some are struggling with website woes and more appropriately “website shame” (read more about that here).Others want to get more publicity and exposure. And there’s also a big interest in content strategy and how to manage everything you must create (copywriting) to sustain and promote business online. All are VERY valid issues.

In fact, I’ve decided to address some of it via FREE calls to my community. Starting next week I’m going to offer No Chit! Just Chat ~ Cut to the Chase Conversations about Copywriting and Marketing. The calls are only available to members of the Write On Creative Community. You can become a member for free by visiting http:// www.writeoncreative.com

So, now,  I’m asking you what are you worth? (not as a person, I know you are truly valuable and here to make a BIG difference). Maybe a better question is what is it worth to you to get the training, coaching and support that you need as a business owner (who also has a second job — the role of a marketer)?

I’d really like to know. Share your thoughts here?