December 9, 2017

Q: What tools do you use to map out content strategy plans?  Specifically, do you have a tool you recommend using when brainstorming content? I am working on building a content calendar and am not afraid of the time commitment it takes to do this, but I feel like I’m making it too complicated. I have Boards/Cards in Trello and a paper calendar. I am trying to coordinate three ‘businesses’ – my yoga teaching (classes AND workshops) with my essential oils business while also being mindful of the corporate gig that is currently paying the bills. Yoga and oils can generate better leads when tying into things like solstice, full moon, holidays, etc. But everyone is doing activities and posts at those times – so trying to get all of that on the calendar so that I […]

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November 30, 2017

Q: How can I create copy for a crowdfunding campaign?  Specifically, how can I use  your “Challenge. Solution. Invitation.” framework  to get better results with a Kickstarter campaign? Since Kickstarter is for “creative projects,” perhaps it could address the challenge of wanting to find a place to give back, have more collaboration, support the arts, supporting each other? The solution and invitation are clearer to me. A: Sometimes “challenges” come in the form of opportunity. Crowdfuding campaigns can be a great way to rally the support of your tribe. With anything, you must be strategic about it. What’s the BIGGER purpose? Why should your tribe support it? What will the outcome be for them, for humanity, for society and for you? When crafting the “challenge” piece of content it’s important to meet people where they are and acknowledge that with […]

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November 13, 2017

Q: What is the best way to leverage eBooks on social media?   I love eBooks and I have a lot of them built already but I have not found a way to make them sing online yet. A: That will depend on strategy, audience and topic. How do you want to leverage them? As a lead magnet? Opt in offer? Or a paid offering? While information products, including eBooks can have a great deal of value, they appeal mostly to self-starters and there is not always a way to guarantee the content is being consumed (unless you have a strategic follow up plan or bundle your information/eBook with consulting or coaching sessions).  Regardless of how you plan to package, promote and position your eBook product, you’ll need an individual strategy for each creation. Here are three tried and true […]

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November 13, 2017

Q: How do I tailor my message to a corporate audience?  My biggest challenge is finding what resonates with corporate decision makers.  After years working with the entrepreneurs, I’m finding that what resonates with them is NOT the same thing that catches the attention of the corporate decision maker. I am finding that the more I research the company (their values, initiatives, etc.) the easier it is to speak to them in their language. And, at times, I find myself wishing for a one-size-fits-all opening… what do you suggest? A: By identifying how corporate decision makers respond differently than entrepreneurs, you’re a step ahead of most.  While I don’t have a one-size-fits-all solution,  I do believe you can apply this customizable approach.  The “Challenge. Solution. Invitation.™” formula provides a simple framework to create marketing messages that speak to your ideal […]

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November 10, 2017

I invite you to consider how your intuition can help you build your business and write better copy. Our intuition is our 6th sense and often it’s overlooked in business but those who tap in seem to get better results. Have you ever second guessed your 6th sense and then wished you’d acted upon your instincts? This is more common than you might think and more and more savvy entrepreneurs are taping into guidance from the divine. When my friend and colleague Alexis Logan told me about her radio show Intuitive Ambition I was more than delighted to be invited for an interview. Here’s what we talked about: How I was able to trust myself and increase confidence to follow my intuition How I’ve melded intuition and business strategies to create some really big opportunities and pay days for myself, my clients, and […]

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November 6, 2017

A:  Why isn’t my landing page converting? This is a common question. The answer can be applied to landing pages, sales pages, social media posts and more. Here’s what happened and how I responded. I was asked to weigh in on a landing page (web page designed to get people to sign up for email messages) that wasn’t getting any conversions.  At first glance I noticed immediately that: there was no headline (this is the #1 most read part of all copy) there was no qualifying information about the person who created the landing page (as in — who are you and why should I listen to you – credibility) it wasn’t really clear why the offer was being made (clarity is crucial) it didn’t spell out how it would benefit a person when the opted in (value proposition was missing) there was not a compelling reason why a […]

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September 12, 2017

Are you getting in YOUR own way  and leaving gaps when it comes to designing your business to fully support YOU? Or, are you letting the advice and philosophies of others skew your view of what REALLY works for you? The #1 way I see people getting in their own way (even me at times) is blocking the flow of income by NOT offering what your prime prospects want and need. This is often caused by buying into the mindset that trading hours for dollars is a bad thing.  We’ve all heard it. And we’ve likely bought into the notion that charging hourly or offering packages with entry level investment options isn’t the best use of our time. We know that retained agreements, consulting contracts, coaching packages, group programs, virtual trainings and other leveraged income streams can be VERY lucrative and sometimes, it makes […]

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June 14, 2017

Q:  What are your best time management tips? How can I find time to take care of myself — i.e. exercise, get everything done and keep up on industry reading. A: Great Q. You must make yourself a priority.  How you do this will vary depending on your schedule, family commitments, dedication to your health and well-being as well as learning style preferences.  I tend to batch my time to leverage and maximize productivity. Let’s break it down based on your question. It’s best to start with self-care because you cannot give from an empty cup.  So, you must make sure you’re eating nutritious foods and carving out time for YOU. For example: Self-care is my TOP priority. Because I spend a lot of time at the computer I try to walk at least 1/2 hour each day. When […]

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March 19, 2017

What type of messenger are you? In order to build a solid foundation for your business, your message and your strategy are KEY components to your success.  And, when it comes to creating marketing messages with integrity there are 3 types of messengers. Take this quiz to discover which type you are and how you can level up your message and strategy no matter where you are on your business journey.   As you build your business there are key areas you’ll want to focus on.  These areas include: Messaging/copy – to connect and convert prime prospects into paying customers/clients Planning/strategy – to get your message to the masses to make more money Brand/image – to ensure your business is recognizable and relevant Publicity/PR – to be featured via ink, air and facetime in the media (print, radio/podcast, & TV) Revenue streams/packaging […]

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March 18, 2017

Q: What’s the best online learning management platform for a solopreneur that does all operations? My audience wants an interactive experience. A: That’s a big question and it depends on YOUR strategy and the desires of your audience. I wish there was a magic answer for this. Like most business building activities, there is no cookie cutter solution for developing and hosting your online course. You’re going to have to do your due diligence to find what will work best for your community (and answer the questions I’ve outlined below). I am going to assume that you want it hosted elsewhere (this is just a guess on my part since you didn’t specify). Consider researching online learning platforms like Udemy, Skillshare, and Thinkific. There are too many variables to give a concrete answer but hopefully this will help. Some questions […]

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