May 19, 2015

Pain points or passion points? THAT is the question… Here’s a question for YOU (especially if you’re in business for yourself or responsible for marketing anything)… Do YOU know what MOTIVATES your ideal clients? Not what their ‘pain points’ are — what they really want — what are their PASSION points? I’m asking because I want to hear from you (seriously, leave a response in the reply section and let me know after you read the rest of this). I’m going to share something with you that made me take pause (WARNING there’s a four letter word in this exchange but it didn’t come from me). About a month ago I posted a status update on Facebook that said: “STOP focusing on PAIN POINTS (unlearn what you’ve learned) focus on PASSION POINTS” I was intrigued by the responses […]

Posted in Copywriting, Manyon's Musings, Marketing Strategy | 6 Comments
April 21, 2015

BIG or SMALL? In the grand scheme of IT all,  the only things YOU really need to consider in business and life are three questions 1) Are YOU happy? 2) Are YOU making a difference (in your life and lives of those you love and serve)? 3) Do YOU want YOUR business to be big or small or somewhere in-between? Take a moment to THINK about these questions.  I’d also like you to think about this quote:  “Consider getting smaller in order to get bigger.” ~Richard Branson This quote has been rolling around in my mind for the past couple of weeks. I believe that it’s an important consideration.  How about you? No matter what you want in life, you can achieve it and sometimes going smaller will give you even better rewards. Since I’ve declared that […]

Posted in Manyon's Musings, Marketing Strategy | 10 Comments
April 12, 2015

Are you ready to succeed in The Collaboration Economy? When I first started my journey into online marketing it was a brand new world for me. That was over 11 years ago. What I learned is that all the mentors, copywriters, marketers and “gurus” were teaching the same problem agitate and solve approach to copywriting and creating marketing messages. Perhaps you experienced that, too? This antiquated approach seemed manipulative and poking at pain points turned me off. I was quiet about it. I watched. I listened. I learned. I learned that many people were also turned off by that technique. I’ve been teaching a softer approach for years and helping hundreds upon hundreds of clients get better results. When clients came to me they were confused, frustrated and burnt out. They didn’t understand why their copy wasn’t […]

Posted in Copywriting, Manyon's Musings, Marketing Strategy | 14 Comments
March 18, 2015

Are you wasting your time creating a “funnel” to stair-step clients towards your highest level offerings? Many people are teaching you to create multiple offerings that spoon feed your products and services to consumers starting with the lowest investment first. This is often referred to as your marketing funnel. While this can work, and I’ve shared this strategy, too… I wonder if it’s really in YOUR best interest? Maybe it’s time to FLIP the FUNNEL and focus on your highest ticket items. It takes just as much time to close a small deal as it does to close a larger deal. Now, this doesn’t mean you should abandon your efforts in other areas, but maybe, just maybe, it’s time to put a little energy into larger transactions with bigger payoffs for YOU and your clients. If you’re […]

Posted in Manyon's Musings, Marketing Strategy | 10 Comments
February 26, 2015
Champagne

What’s working in your business and what isn’t?  I’m asking this question because I’m genuinely curious.  I’m also seeing a lot of busy work that isn’t generating real results. Worse yet, I’m hearing stories from really smart and savvy people about how they’ve been duped in business. Perhaps you’ve been promised one thing and someone delivered another or  maybe you didn’t receive what you expected at all?  That’s NOT OK in my book.   In fact, when it comes to ROI (return on investment)  not receiving what you agreed upon is not a fair exchange at all. I know that’s the worse case scenario but it’s happening all too often. One way to avoid being disappointed or duped is to do your due diligence by checking references and speaking to satisfied customers. One of the things I take […]

Posted in Manyon's Musings, Marketing Strategy, Planning and Strategy | 17 Comments
January 29, 2015

Do you dream of working and playing anywhere you desire?  In order for this to happen, you’ll need to have some tech tools in place to help you leverage your time, location and situation. Here are 5 tools that help me work and play anywhere I choose. These tips can help you create a freedom based business model to support your lifestyle. 1) Secure a designated bridge line to host calls and make sure you have a backup service just in case. I use FreeConferencePro.com as my main bridge line. This allows me to call in and connect with clients no matter where I am. Scheduling client calls via the bridge line also creates clear boundaries. 2) Get a 1-800 so people can call and leave messages that are forwarded to you wherever you are. I use […]

Posted in Marketing Strategy | 10 Comments
December 1, 2014

Q: “I struggle with my elevator pitch what do you suggest?” This question was asked during a live training/speaking session by a participant and then a lively discussion about this occurred on Facebook. So, I’m addressing it here. On Facebook a savvy and sassy colleague said “This afternoon. A lunchtime networking event. 20 women. 20 elevator pitches as we introduce ourselves. My mind is numb by the 10th “I help….ideal client…who has a struggle with…so that…” This is a common scenario and it’s clear that people are done being pitched in bland, vanilla ways. A: So, what about the elevator pitch? Don’t do it! I firmly believe the elevator pitch is DEAD. I think it takes deep listening to acknowledge what people really want. It also requires a bit of mystique at times. Each struggle is different even […]

Posted in Ask Lisa, Marketing Strategy | 19 Comments
November 21, 2014

In the ever evolving landscape 0f business and marketing, it’s important to BE the media. This means you can no longer solely rely on traditional media outlets to share your message (although, depending on your strategy, they should be a part of your mix). The foundation of profitability begins with building relationships and business growth with content. Today you must become your own brand evangelist and create buzz yourself.  This starts with solid content (otherwise know as copy – this is the heart of your marketing message) and a clear strategy to reach your goals.  Phoebe Chongchua is no stranger to media and the influence it can create. She’s the host of The Brand Journalism Advantage radio show on iTunes and it was my pleasure to be interviewed by her.  Phoebe knows her stuff and I think […]

Posted in Copywriting, Marketing Strategy, Resources and Interviews | 6 Comments
November 21, 2014

While hosting a conversation on the California Women’s Conference Virtual Stage (that eventually led to winning the People’s Choice Award and a speaking spot at the conference) I asked participants to share their BIGGEST marketing challenge and provided answers. Q:  My biggest marketing challenge is expressing how I am different in a sea of marketing that is using manipulative words… and don’t mean what they say. (Or worse, are only one step ahead of the people they are trying to get to hire them!) ~ Submitted by Shannon Cherry  A: That is a big challenge for many. Over the years, after working hundreds of women (probably thousands now), I’ve learned the biggest disconnect in creating marketing messages, especially for women, is the use of antiquated approaches, formulas and manipulative marketing. I firmly believe that you cannot create an […]

Posted in Ask Lisa | 11 Comments
November 13, 2014

Q: Lisa- You’re an ace at marketing and creating momentum…. Are retailers shooting themselves in the foot by starting the holiday themed ads and events so early? I know that, for me, it is reducing my excitement about the holiday season because by the time Thanksgiving rolls around, I’m already sick of St. Nick, holly, reindeer, tinsel and carols….am I alone? Are retailers sacrificing the end of year profit spike by diluting the sense of festive urgency that used to be the result of waiting until “Black Friday”? ~ submitted by Shana Susag A: Great question! I think several things are happening. Promoting earlier and for longer periods of time generally means it’s taking longer to make sales quotas and goals. Many retailers are likely motivated by money (which makes sense because they are retailers) and this […]

Posted in Ask Lisa | 18 Comments