August 25, 2014

What if I told you I’m NOT a copywriter? You might think… “Lisa, that’s crazy talk. You’ve named a new copywriting and marketing formula, “Challenge. Solution, Invitation.™” that actually VOICES what everyone has been feeling about standard, manipulative formulas.You’ve been featured in Inc. Magazine and #1 bestselling books about this — are you nuts?!” OR — you may have actually worked with me and You might think… “Yes, I can see that because although we were working on web copy, you provided mentoring, consulting and ideas that made me even more money and got me real results.” Either way, there is truth to the statement that I am not a copywriter. The truth is, with over two decades of experience, I’m a mentor, coach (although for some reason I don’t love that title), consultant, strategist, PR pro and […]

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August 18, 2014

First and foremost I think it’s really important to be clear that any of the “get rich quick schemes” are just that, schemes. The beauty in this truth is that you probably already know this and you likely have magic to share with the world. Your magic is where your money is and your connections are where the cash is. Yet, sometimes we forget this. We get overwhelmed. The reality and responsibilities of life rain down on us and it can feel really frustrating when cash flow isn’t consistent. When this happens, my best advice is to take a deep breath and center yourself in the knowledge that it will be OK and you can create a simple plan to generate cash fast (and in the long-run this will help you establish consistent cash flow). I also […]

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August 4, 2014

*** I am honored to be featured on the cover of ICoach Magazine for the Integrity issue. A special thanks to Stacy Nelson and Marilyn Rodriguez for including me in this project. You can access the entire issue by following this link to ICoach Magazine. Below is my article as it appeared in issue 17.    The TRUTH about Integrity Your word IS your honor. This seems simple and yet it is rather complex. Your words are the foundation of how you choose to show up in life. In fact, a thought becomes a bright idea and when put in writing, words turn ideas into action.  That’s powerful. Your words are powerful. Your thoughts and your words are developed in accordance to your worldview. Your family, friends, the government, media, school systems, your individual experiences, and your interaction […]

Posted in Copywriting, Marketing Strategy, Personal Development, Resources and Interviews | 20 Comments
July 8, 2014

There are five KEY elements to business success, growth and seizing opportunity. 1. Have a BIG vision and clear intentions for the outcome 2. Take inspired action 3. Get help 4. Follow through 5. Leverage the outcome to support your BIG vision Here’s the rub. Often we overlook opportunity because we are not thinking BIG enough, we’re not clear about our intended outcome or we simply don’t take action. AND we don’t think beyond what “appears” to be possible (think about that for a minute and you might even want to journal about it…). Here’s a specific example that might help you seize future opportunities. The California Women’s Conference offered their first Virtual Stage competition in celebration of the 29th CWC. The Virtual Stage is the brainchild of Michelle Patterson and designed to offer individualized resources, conversation […]

Posted in Marketing Strategy, Publicity Strategy | 8 Comments
May 27, 2014

What is one of the biggest lessons you’ve ever learned from a past position, resource or your current work? Many years ago I worked in radio sales and became a certified Radio Marketing Master through the Radio Advertising Bureau.  As I look back on over two decades of experience that spans the mediums (radio, print, TV, direct mail, online marketing – -you name it, I’ve likely had experience doing it) one thing stands out. The biggest lesson I ever learned (and probably the most valuable) is how to ask for what I want.  I still remember my sales manager in radio saying “ask you get -don’t you won’t”. She was right and it reminds me of another resource — a book called The Aladdin Factor by Mark Victor Hansen and Jack Canfield (you might know them as […]

Posted in Manyon's Musings, Marketing Strategy, Personal Development | 6 Comments
May 14, 2014

When I think about what is truly beautiful, I think about LIFE. Life IS beautiful. As humans, we take this gift for granted. We busy ourselves with the mundane. Make excuses. Place blame. AND rarely do we stop to really marvel at this miraculous gift that we have been given. It has been said that life has a way of happening when you’re making other plans. I believe that this is true. All too often we try to plan the perfect life, have the perfect career, meet the perfect partner and we focus on the planning and the wanting instead of BEING.  We focus on what we don’t have or what is lacking instead of counting our blessings. When we learn to just BE miracles happen. When we really take time to settle in to the NOW […]

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April 17, 2014

As we learn and grow as people and especially as professionals, it’s important to use discernment in everything we do. Often this means trusting when something is a clear YES or a clear NO (even if, at first, it seemed like a good idea). It all comes down to business boundaries. There are several telltale signs that something will be a good fit (or not). I’ve learned to trust my intuition, give myself permission to course correct and do so without explanation (because often the explanation is a form of coaching someone who already isn’t a good fit for your BIG vision and work-style). It takes time and practice to incorporate clear business BOUNDARIES. Sometimes we have to make tough decisions based on time commitments, return on investment, unnecessary hoops (i.e. business boundaries and etiquette), and reciprocal […]

Posted in Image and Branding, Marketing Strategy, Publicity Strategy | 10 Comments
April 16, 2014

Is speaking part of your business model? If it isn’t, you might want to consider speaking about your area of expertise. Speaking can add additional revenue streams to your business. In fact, speaking can help you personally connect with prime prospects who are ready to become paying customers.  It’s up to you to decide how you’re going to incorporate speaking into your business model (or if it even makes sense for you). You’ll also want to consider the  type of speaking engagement that best fits your delivery style.  Do you like to deliver keynotes, breakout sessions, interactive presentations, workshops, seminars or something else? More importantly what do people respond to when you deliver your message? It doesn’t matter if you’re presenting to a local organization, doing a media interview, a paid speaking gig or a telesummit,  there are basic […]

Posted in Manyon's Musings, Marketing Strategy, Publicity Strategy | 14 Comments
March 26, 2014

There is a big difference between marketing and advertising.  The official definition as approved by the American Marketing Association is as follows: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Approved July 2013) Simply put, marketing is everything you do to position, promote and connect with your prospects. Marketing differs from advertising in a very specific way. Advertising is paid placement of your marketing message. This means you have full control of the content within the specified placement (i.e. radio ads, print ads, television ads, billboards and beyond). Although advertising can work, advertising is designed to interrupt (Think about TV commercial and radio ads that are designed to be intrusive, they are not as effective as they used to be because you can turn the […]

Posted in Content Strategy, Copywriting, Manyon's Musings, Marketing Strategy | 17 Comments
March 6, 2014

Your WORD is your honor. That’s why I’m so passionate about sharing techniques to empower you to create marketing messages with integrity. During an interview with Melanie Benson Strick, we discuss creating marketing messages to support your mission. AND, get REAL about many factors of business and marketing success including the “stretchy” feeling we get as thought leaders. We chatted about FEAR and about creating marketing messages with integrity. This is real, raw and you can catch the full interview on Small Business Optimizer below and discover how to elevate your marketing message.   You can access the interview on Melanie’s blog here, too. AND be sure to zip over to Facebook to join the conversation. Fear can make or break you. It’s something I face on regular basis. This is likely true for you, too… Post […]

Posted in Manyon's Musings, Resources and Interviews | 20 Comments