August 19, 2015

How do you rate your overall well-being? Based on extensive studies Gallup identified five essential elements of well-being. According to Gallup these elements are the currency of life that matter but they do not include every nuance of life instead they help enhance life.   The five essential elements of well-being are as follows: The first element is about how you occupy your time or simply liking what you do every day: your Career Well-being. The second element is about having strong relationships and love in your life: your Social Well-being. The third element is about effectively managing your economic life: your Financial Well-being. The fourth element is about having good health and enough energy to get things done on a daily basis: your Physical Well-being. The fifth element is about the sense of engagement you have with […]

Posted in Ask Lisa, Marketing Strategy, Personal Development | 4 Comments
July 16, 2015

Running a successful business takes conscious effort. That’s why I was delighted to be invited for an interview on the Conscious Millionaire podcast hosted by JV Crum III. During this interview JV and I discuss many aspects of marketing your business to maximize sales.  We also share lessons learned and ways you can apply our experience to your business to be more successful.  You can access the full interview by clicking here. Here are 5 takeaways to help you market your products/services to maximize sales. 1) Strategy and content will never go out of style and you have to have a plan for success.  When you have clarity about your strategy and your message (content or copy) you can apply that strategy and message to any platform even as technology and media opportunities evolve. 2) Each product, service […]

Posted in Resources and Interviews | 4 Comments
May 19, 2015

Pain points or passion points? THAT is the question… Here’s a question for YOU (especially if you’re in business for yourself or responsible for marketing anything)… Do YOU know what MOTIVATES your ideal clients? Not what their ‘pain points’ are — what they really want — what are their PASSION points? I’m asking because I want to hear from you (seriously, leave a response in the reply section and let me know after you read the rest of this). I’m going to share something with you that made me take pause (WARNING there’s a four letter word in this exchange but it didn’t come from me). About a month ago I posted a status update on Facebook that said: “STOP focusing on PAIN POINTS (unlearn what you’ve learned) focus on PASSION POINTS” I was intrigued by the responses […]

Posted in Copywriting, Manyon's Musings, Marketing Strategy | 6 Comments
April 21, 2015

BIG or SMALL? In the grand scheme of IT all,  the only things YOU really need to consider in business and life are three questions 1) Are YOU happy? 2) Are YOU making a difference (in your life and lives of those you love and serve)? 3) Do YOU want YOUR business to be big or small or somewhere in-between? Take a moment to THINK about these questions.  I’d also like you to think about this quote:  “Consider getting smaller in order to get bigger.” ~Richard Branson “Consider getting smaller in order to get bigger.” ~ @RichardBranson Powered By the Tweet This Plugin Tweet This This quote has been rolling around in my mind for the past couple of weeks. I believe that it’s an important consideration.  How about you? No matter what you want in life, […]

Posted in Manyon's Musings, Marketing Strategy | 11 Comments
April 12, 2015

Are you ready to succeed in The Collaboration Economy? When I first started my journey into online marketing it was a brand new world for me. That was over 11 years ago. What I learned is that all the mentors, copywriters, marketers and “gurus” were teaching the same problem agitate and solve approach to copywriting and creating marketing messages. Perhaps you experienced that, too? This antiquated approach seemed manipulative and poking at pain points turned me off. I was quiet about it. I watched. I listened. I learned. I learned that many people were also turned off by that technique. I’ve been teaching a softer approach for years and helping hundreds upon hundreds of clients get better results. When clients came to me they were confused, frustrated and burnt out. They didn’t understand why their copy wasn’t […]

Posted in Copywriting, Manyon's Musings, Marketing Strategy | 15 Comments
March 18, 2015

Are you wasting your time creating a “funnel” to stair-step clients towards your highest level offerings? Many people are teaching you to create multiple offerings that spoon feed your products and services to consumers starting with the lowest investment first. This is often referred to as your marketing funnel. While this can work, and I’ve shared this strategy, too… I wonder if it’s really in YOUR best interest? Maybe it’s time to FLIP the FUNNEL and focus on your highest ticket items. It takes just as much time to close a small deal as it does to close a larger deal. Now, this doesn’t mean you should abandon your efforts in other areas, but maybe, just maybe, it’s time to put a little energy into larger transactions with bigger payoffs for YOU and your clients. If you’re […]

Posted in Manyon's Musings, Marketing Strategy | 10 Comments
February 26, 2015
Champagne

What’s working in your business and what isn’t?  I’m asking this question because I’m genuinely curious.  I’m also seeing a lot of busy work that isn’t generating real results. Worse yet, I’m hearing stories from really smart and savvy people about how they’ve been duped in business. Perhaps you’ve been promised one thing and someone delivered another or  maybe you didn’t receive what you expected at all?  That’s NOT OK in my book.   In fact, when it comes to ROI (return on investment)  not receiving what you agreed upon is not a fair exchange at all. I know that’s the worse case scenario but it’s happening all too often. One way to avoid being disappointed or duped is to do your due diligence by checking references and speaking to satisfied customers. One of the things I take […]

Posted in Manyon's Musings, Marketing Strategy, Planning and Strategy | 16 Comments
January 29, 2015

Do you dream of working and playing anywhere you desire?  In order for this to happen, you’ll need to have some tech tools in place to help you leverage your time, location and situation. Here are 5 tools that help me work and play anywhere I choose. These tips can help you create a freedom based business model to support your lifestyle. 1) Secure a designated bridge line to host calls and make sure you have a backup service just in case. I use FreeConferencePro.com as my main bridge line. This allows me to call in and connect with clients no matter where I am. Scheduling client calls via the bridge line also creates clear boundaries. 2) Get a 1-800 so people can call and leave messages that are forwarded to you wherever you are. I use […]

Posted in Marketing Strategy | 10 Comments
December 1, 2014

Q: “I struggle with my elevator pitch what do you suggest?” This question was asked during a live training/speaking session by a participant and then a lively discussion about this occurred on Facebook. So, I’m addressing it here. On Facebook a savvy and sassy colleague said “This afternoon. A lunchtime networking event. 20 women. 20 elevator pitches as we introduce ourselves. My mind is numb by the 10th “I help….ideal client…who has a struggle with…so that…” This is a common scenario and it’s clear that people are done being pitched in bland, vanilla ways. A: So, what about the elevator pitch? Don’t do it! I firmly believe the elevator pitch is DEAD. I think it takes deep listening to acknowledge what people really want. It also requires a bit of mystique at times. Each struggle is different even […]

Posted in Ask Lisa, Marketing Strategy | 19 Comments
November 21, 2014

In the ever evolving landscape 0f business and marketing, it’s important to BE the media. This means you can no longer solely rely on traditional media outlets to share your message (although, depending on your strategy, they should be a part of your mix). The foundation of profitability begins with building relationships and business growth with content. Today you must become your own brand evangelist and create buzz yourself.  This starts with solid content (otherwise know as copy – this is the heart of your marketing message) and a clear strategy to reach your goals.  Phoebe Chongchua is no stranger to media and the influence it can create. She’s the host of The Brand Journalism Advantage radio show on iTunes and it was my pleasure to be interviewed by her.  Phoebe knows her stuff and I think […]

Posted in Copywriting, Marketing Strategy, Resources and Interviews | 6 Comments