October 3, 2014

[TRIGGER ALERT] One of the BIG reasons I rarely watch the news is because it’s sensationalized and focuses on the negative. Honestly, it’s mostly information that doesn’t enhance my life in any way.    Recently there’s been a media storm about celebrity abuse. In fact, there are clips and posts and judgement flying all over social media about why women stay, why women leave, why “it’s” their fault fault and more. It makes me ill on a really deep soul level. It also really triggered something in me about abuse and abusers. I woke up early yesterday morning and I penned this open letter that encapsulates how I was feeling. I decided to post it on Facebook (click the link to read it or share on FB or simply scroll down here to read). In the context of […]

Posted in Manyon's Musings, Personal Development | 1 Comment
September 30, 2014

In  just 3 short months the NEW YEAR will be here. Regardless of the time of year, I have three questions for you… • Are you ready? • Do you have clear intentions about what you’d like to achieve in your business and your life? • Who is going to hold you accountable? I’ve been pondering planning A LOT lately. One of the concepts I teach in my POWER Planning Process is the idea of pliability. Pliability is important when creating your plan because it allows for course correction, challenging the norm and doing things differently. As you grow in your personal life and in your business focus, there needs to be room for pliability. There also need to be room for change, course correction and considering who we are truly meant to serve. I’ve seen an interesting […]

Posted in Content Strategy, Marketing Strategy, Planning and Strategy | 4 Comments
August 25, 2014

What if I told you I’m NOT a copywriter? You might think… “Lisa, that’s crazy talk. You’ve named a new copywriting and marketing formula, “Challenge. Solution, Invitation.™” that actually VOICES what everyone has been feeling about standard, manipulative formulas.You’ve been featured in Inc. Magazine and #1 bestselling books about this — are you nuts?!” OR — you may have actually worked with me and You might think… “Yes, I can see that because although we were working on web copy, you provided mentoring, consulting and ideas that made me even more money and got me real results.” Either way, there is truth to the statement that I am not a copywriter. The truth is, with over two decades of experience, I’m a mentor, coach (although for some reason I don’t love that title), consultant, strategist, PR pro and […]

Posted in Content Strategy, Copywriting, Manyon's Musings, Marketing Strategy | 6 Comments
August 18, 2014

First and foremost I think it’s really important to be clear that any of the “get rich quick schemes” are just that, schemes. The beauty in this truth is that you probably already know this and you likely have magic to share with the world. Your magic is where your money is and your connections are where the cash is. Yet, sometimes we forget this. We get overwhelmed. The reality and responsibilities of life rain down on us and it can feel really frustrating when cash flow isn’t consistent. When this happens, my best advice is to take a deep breath and center yourself in the knowledge that it will be OK and you can create a simple plan to generate cash fast (and in the long-run this will help you establish consistent cash flow). I also […]

Posted in Marketing Strategy, Resources and Interviews | 13 Comments
August 4, 2014

*** I am honored to be featured on the cover of ICoach Magazine for the Integrity issue. A special thanks to Stacy Nelson and Marilyn Rodriguez for including me in this project. You can access the entire issue by following this link to ICoach Magazine. Below is my article as it appeared in issue 17.    The TRUTH about Integrity Your word IS your honor. This seems simple and yet it is rather complex. Your words are the foundation of how you choose to show up in life. In fact, a thought becomes a bright idea and when put in writing, words turn ideas into action.  That’s powerful. Your words are powerful. Your thoughts and your words are developed in accordance to your worldview. Your family, friends, the government, media, school systems, your individual experiences, and your interaction […]

Posted in Copywriting, Marketing Strategy, Personal Development, Resources and Interviews | 25 Comments
July 8, 2014

There are five KEY elements to business success, growth and seizing opportunity. 1. Have a BIG vision and clear intentions for the outcome 2. Take inspired action 3. Get help 4. Follow through 5. Leverage the outcome to support your BIG vision Here’s the rub. Often we overlook opportunity because we are not thinking BIG enough, we’re not clear about our intended outcome or we simply don’t take action. AND we don’t think beyond what “appears” to be possible (think about that for a minute and you might even want to journal about it…). Here’s a specific example that might help you seize future opportunities. The California Women’s Conference offered their first Virtual Stage competition in celebration of the 29th CWC. The Virtual Stage is the brainchild of Michelle Patterson and designed to offer individualized resources, conversation […]

Posted in Marketing Strategy, Publicity Strategy | 16 Comments
May 27, 2014

What is one of the biggest lessons you’ve ever learned from a past position, resource or your current work? Many years ago I worked in radio sales and became a certified Radio Marketing Master through the Radio Advertising Bureau.  As I look back on over two decades of experience that spans the mediums (radio, print, TV, direct mail, online marketing – -you name it, I’ve likely had experience doing it) one thing stands out. The biggest lesson I ever learned (and probably the most valuable) is how to ask for what I want.  I still remember my sales manager in radio saying “ask you get -don’t you won’t”. She was right and it reminds me of another resource — a book called The Aladdin Factor by Mark Victor Hansen and Jack Canfield (you might know them as […]

Posted in Manyon's Musings, Marketing Strategy, Personal Development | 15 Comments
May 14, 2014

When I think about what is truly beautiful, I think about LIFE. Life IS beautiful. As humans, we take this gift for granted. We busy ourselves with the mundane. Make excuses. Place blame. AND rarely do we stop to really marvel at this miraculous gift that we have been given. It has been said that life has a way of happening when you’re making other plans. I believe that this is true. All too often we try to plan the perfect life, have the perfect career, meet the perfect partner and we focus on the planning and the wanting instead of BEING.  We focus on what we don’t have or what is lacking instead of counting our blessings. When we learn to just BE miracles happen. When we really take time to settle in to the NOW […]

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April 17, 2014

As we learn and grow as people and especially as professionals, it’s important to use discernment in everything we do. Often this means trusting when something is a clear YES or a clear NO (even if, at first, it seemed like a good idea). It all comes down to business boundaries. There are several telltale signs that something will be a good fit (or not). I’ve learned to trust my intuition, give myself permission to course correct and do so without explanation (because often the explanation is a form of coaching someone who already isn’t a good fit for your BIG vision and work-style). It takes time and practice to incorporate clear business BOUNDARIES. Sometimes we have to make tough decisions based on time commitments, return on investment, unnecessary hoops (i.e. business boundaries and etiquette), and reciprocal […]

Posted in Image and Branding, Marketing Strategy, Publicity Strategy | 11 Comments
April 16, 2014

Is speaking part of your business model? If it isn’t, you might want to consider speaking about your area of expertise. Speaking can add additional revenue streams to your business. In fact, speaking can help you personally connect with prime prospects who are ready to become paying customers.  It’s up to you to decide how you’re going to incorporate speaking into your business model (or if it even makes sense for you). You’ll also want to consider the  type of speaking engagement that best fits your delivery style.  Do you like to deliver keynotes, breakout sessions, interactive presentations, workshops, seminars or something else? More importantly what do people respond to when you deliver your message? It doesn’t matter if you’re presenting to a local organization, doing a media interview, a paid speaking gig or a telesummit,  there are basic […]

Posted in Manyon's Musings, Marketing Strategy, Publicity Strategy | 15 Comments