Write On ~ Creative Writing Services

By: Lisa Manyon, www.lisamanyon.com

“Seven Dragons: A Guide To A Limitless Mind” is jam-packed with proven advice that shows you how to rapidly increase the manifestation of your desires.

Simply put, you can easily burst through your own barriers by applying simple techniques from this book.

The book offers a series of profound self-coaching questions and journal activities so you can immediately change your behaviors, make better choices, and bring success into all areas of your life.

This book reveals:

• The seven (mental) dragons that keep you stuck

• 10 rules to really getting what you want in business and life

• Sure-fire ways to manifest abundance

• A step-by-step process to shift your mindset

• The keys to transforming your desires into physical reality

• How to be what you want so you can create what you want!

“Seven Dragons” is an investment in yourself and your business.

When you do order and read the book, I’d love to hear how it’s helped you. So, keep in touch or post your comments here.

Technorati Tags: Lisa Manyon, Write On Creative, www.lisamanyon.com, www.writeoncreative.com, Jen Blackert, Seven Dragons, Seven Dragons: A Guide To A Limitless Mind

Within the past few weeks, I sent a special announcement to subscribers to my ezine (electronic newsletter) list. The announcement shared one of the secrets to my success – The National Association of Women Writers. Basically they have a really cool – FREE- promo coming up. Anyway, I try to provide information of value to the people who trust me with their email and read what I have to say.

Not everyone appreciated this announcement. In fact, I received a scathing email request from a subscriber (well, former subscriber now). This gentleman was offended I would send him information about an organization geared towards women, he insisted there must not be an association for men writers and is pretty sure if there were, women would force their way in. Read the rest of this entry »

By: Lisa Manyon, www.lisamanyon.com

I’m off to see the Wizard. The Wizard of Ads that is…

Even though my business is primarily internet based there are tried and true advertising methods that span the mediums. One of my all time favorite reads is no exception.

Roy Williams aka The Wizard of Ads is an absolute marketing genius in my book.

The Secret Formulas of the Wizard of Ads is not a new release but the contents are timeless.

I love the wacky approaches Williams uses in his own marketing strategies. In chapter 29 “Sing a Little Song, Dance a Little Dance” he shares the story of his not so conventional appearance at an American Marketing Association meeting held at a country club. He rolls in wearing jeans and turtle neck. Realizes he’s clearly underdressed for this crowd and doesn’t bat an eye. During his speech, he pitches his book. He tells the crowd it’s different than any book they’ve ever read. Goes on to say, “It’s hilariously funny in some parts and heartbreakingly sad in other parts, and it’s for sale in the back of the room.”

Williams is right on target. What he says is true and he doesn’t leave it at that. He raises the book above his head, leans into the microphone and whispers, (you know how a whisper gets attention, right?), he whispers “You’ll laugh, you’ll cry, you’ll kiss seventeen bucks goodbye!”

He then gets all James Brown on everyone, starts clapping and chanting “I’ll laugh! I’ll cry!, I’ll kiss seventeen bucks goodbye!” Almost the entire room of stuffy suits follows his lead…

He sells out. Not a single copy is left in the back of the room when he is done.

I share this excerpt because Williams connects with his core audience. He does it in ways that get results and are unexpected. He knows exactly what he is doing.

Williams is aware that:

1) Surprise causes delight and begins to persuade
2) Follow through occurs when people hear themselves say they are going to do something
3) Speaking to needs sells especially when your audience can envision the end result (in this case, kissing seventeen bucks goodbye)

Williams shares golden nuggets throughout the book. Things really get rolling beginning with chapter 36 when he highlights the Six Tugs-of-War relating to advertising.

1) Intellect vs. Emotion
2) Time vs. Money
3) Opportunity vs. Security
4) Style vs. Substance
5) Pain vs. Gain
6) Sight vs. Sound

I’m not going to spoil the suspense by telling you what he has to say. I’ll simply recommend that you grab a copy today and set aside some time to read it.

Secret Formulas of the Wizard of Ads is a must have for any marketer. Williams discusses a myriad of topics to be considered when implementing your advertising and marketing efforts. His advice is solid and experience based. You won’t be disappointed. Secret Formulas of the Wizard of Ads: Turning Paupers into Princes and Lead into Gold

Lewiston, Idaho - March 20, 2008 - Lisa Manyon, Lewiston entrepreneur and owner of Write On ~ Creative Writing Services, LLC. was recently appointed Copywriting Expert for the Association of Web Entrepreneurs.  Experts share their industry knowledge with members via articles, teleseminars and other special business building events.

The Association of Web Entrepreneurs was founded by Sheri McConnell. AWE provides ongoing support to business owners who are serious about ecommerce efforts. Membership includes access to teleseminars and training with expert gurus on topics such as: website design, logo design, CD duplication, merchant & cart accounts, hotel discounts, podcast posting, article posting, audio recording, teleconference recording, virtual assistants, web marketing and many other facets necessary for running a successful Internet based business.

Sheri McConnell, President and Founder of the organizations says, “I created the AWE to support online, web based businesses succeed. I hand selected the featured experts based on talent, industry expertise and each of them possess what I call “The Seven Figure Mindset.”. Manyon has demonstrated the ability to actively pursue opportunities presented to her, she has a proven copywriting track record and understands the dynamics of running and marketing an online business. ”

“I am honored to have been selected as the Copywriting Expert for the AWE. Organizations like this, the National Association of Women Writers and investing in top-notch mentorship programs are all activities that have helped cement my success. I look forward to supporting the success of others.” Lisa Manyon explains.

Lisa Manyon specializes in POWERFULLY communicating business messages to increase results. She is a professional copywriter and marketing strategist. Her work has been featured by the National Association of Women Writers, Absolute Write, Copywriting TNT, Lewiston Tribune and more. Manyon works directly with Lorrie Morgan-Ferrero as the Red Hot Communications GOLD Copywriting Mentorship Managing Director and is also the first professional copywriter in Idaho to earn Glazer -Kennedy’s Creating Copy That Sells certification. She lives in Lewiston, Idaho and has created a mobile business model so she can work and play anywhere she chooses.

Manyon publishes a monthly ezine full of savvy marketing insights delivered right to your inbox at zero cost to you. You may sign up here http://writeoncreative.com/blog

For more information about Lisa Manyon visit www.writeoncreative.com or www.lisamanyon.com

To learn more about the AWE visit http://aweconnect.com/blog
or call 866-821-5829

By Lisa Manyon, www.lisamanyon.com
Lewiston, Idaho  - February 5th, 2008 - Masterminding your way to a business plan is just one of the ways Lisa Manyon has quickly experienced success. Investing in ongoing training and support while maintaining connections across the nation are tactics Manyon uses to grow her business in Idaho. The connections paid off again when she was a featured expert during the January Sterling Mastermind call with Lorrie Morgan-Ferrero or Red Hot Communications.

Lorrie Morgan-Ferrero created the Sterling Mastermind group, a paid mentorship to help entrepreneurs with marketing and copywriting efforts. Members receive access to industry gurus who share tips for success via tele-seminars, webinars and forum discussions.

On January 17th, 2008 Manyon and Morgan-Ferrero shared tips and tactics they’ve used to mastermind their way to successful business plans. Some of the proven tactics include:

• Being active in the membership groups you already subscribe to
• Knowing the benefits included with associations and groups and using them
• Connecting on forums
• Participating in tele-seminars to broaden your business scope
• Creating a network of support for your business

Manyon says joining the National Association of Women Writer’s really helped boost her contacts. “The NAWW is actually where I first became familiar with both Lorrie Morgan-Ferrero and Peter Bowerman. Both of them have been great mentors and friends.”

Morgan-Ferrero, President of Red Hot Copy agrees ” Lisa does fantastic job keeping in contact, bringing fresh new ideas and she knows the value of investing in business growth. I recognized this talent immediately and in time asked her to join my team as National Managing Director of my copywriting mentorship program. And, I believe Peter Bowerman is including Lisa’s success story in his 2008 edition of The Well Fed Writer.”

Manyon encourages people to step outside of the comfort zone and try new things. “Joining organizations like the NAWW, Glazer-Kennedy Inner Circle and Red Hot Copy Sterling Mastermind can make all the difference if you actively participate.” She maintains.

Manyon  offers copywriting and consulting packages to support businesses at www.lisamanyon.com. She is also available as a guest expert for tele-seminars and interviews. Her background in advertising with agency experience gives her competitive edge and she continues to invest in ongoing marketing and copywriting training. Topics of expertise include, image, copywriting, planning and publicity.

Lisa Manyon owns Write On ~ Creative Writing Services, specializing in POWERFULLY communicating business messages to increase results. She is a professional copywriter and marketing strategist. Her work has been featured by the National Association of Women Writers, Absolute Write, Copywriting TNT, Lewiston Tribune and more. Manyon works directly with Lorrie Morgan-Ferrero as the Red Hot Communications GOLD Copywriting Mentorship Managing Director and is also the first professional copywriter in Idaho to earn Glazer -Kennedy’s Creating Copy That Sells certification. She developed a series of training seminars for the Idaho Small Business Development Center to assist businesses with image, planning, publicity and copywriting. Sign up for Manyon’s complimentary ezine and get savvy marketing insights delivered right to you inbox at zero cost to you. Here www.lisamanyon.com.

By Lisa Manyon, www.writeoncreative.com

I am a HUGE Joss Stone fan and one of my favorite albums is The Soul Sessions. This lady has soul and her music speaks to mine.

It’s hard to pick a favorite track but currently I am grooving on I’ve Fallen In Love With You.

Personally, I think this is a must have for your music collection.

Listen to Joss Stone here~

Technorati Tags: Lisa Manyon, Write On Creative, www.writeoncreative.com, www.lisamanyon.com, copywriting, copywriter, copy

By Lisa Manyon, www.lisamanyon.com

My good friend Sheri McConnell, founder of the National Association of Women Writers, is hosting her 7th Annual Event on April 23rd and 24th.

This year’s event is focused on helping you Create Your Very Own Passionate Writing Life!

This event is completely free and even if you can’t attend, make sure you sign up for the free audio files and our downloadable 2008 TeleSummit Workbook.

The NAWW 2008 Telesummit features:

(1) Sandy Grayson on Secrets to Getting Celebrity Endorsements-How To Get Fabulous Celebrity Endorsements for Your Business, Your Book and Your Products ( I LOVE Sandy. she has great energy and we met at Ali Brown’s Online Success Blueprint Workshop).

(2) Sheila Bender on Hire Your Very Own Journal Keeper for Expanding Your Creative Voice

(3) Larina Kase on Standing Ovation-How to Own the Platform

(4) Renée L. Duff, Esq. on Copyright And Your Creativity

(5) Linda Joy Myers on Creating Your Memoir

(6) Marcia Yudkin on Creativity on Call- Become a More Productive Writer

Once you register, you’ll also receive their free workbook that features great handouts and information from the speakers. Plus, I think you’ll really benefit from participating on the calls.

Cheers to your continued success!

Thanks for sharing this FREE resource, SIGN ME UP!!!!!

Technorati Tags: Lisa Manyon, Write On Creative, www.lisamanyon.com, www.writeoncreative.com, Sheri McConnell, National Association of Women Writers, Sandy Grayson, Sheila Bender, Marcia Yudkin, Linda Joy Myers, Renee L. Duff, Larina Kase, NAWW

By Lisa Manyon, www.writeoncreative.com

Using Your Marketing Real Estate Wisely.

Small spaces can pack a real punch. One of the smallest areas you have to work with is your business card.

So, let’s take a look at how to make the most of this little chunk of your marketing real estate.

Wise use of both sides of the business card makes sense. Many people are still stuck in the standard, one side of the card method. This works if you only want to provide your contact information or you don’t have anything else to offer your prospects. It’s the bare bones approach.

However, using the real estate on both sides of your card to pique curiosity and invoke action is important. It’s especially important if you are an internet marketer.

It’s one thing to include your website address and it’s an entirely different (and more effective) technique to invite visitors to your site and offer them something in return (think free reports and bonuses).

It’s also important to include contact information. All of your contact information. This includes your business mailing address (even if you are an internet marketer and do the majority of your transactions online).

Here’s why: People may actually have the occasion to send you valuable information, thank you cards and even gifts.

Personally, I’m a firm believer in good old fashioned thank you cards. It’s common courtesy to send them and since it’s become the exception rather than the rule, it’s even more important to me. In fact, Peter Bowerman has gone so far as calling me the “Thank You Card Queen.” I’ll take it, thank you. Perhaps that warrants another card?

Some business owners may not find this important. Maybe they aren’t interested in receiving a ton of junk mail. Who knows? What I do know is not being able to contact people by various means of communication can actually turn potential customers and business colleagues off. At the same time, using your calling card or business card to your fullest advantage is just smart business.

Here’s a quick checklist of questions to make the most of your cards.

Follow these simple guidelines and your business card will really begin to work for you.

• Is your contact information including snail mail address, website, telephone number and email included?
• Have you included an offer with a call to action?
• Are you using both sides of your card?
• Does your business card support your professional brand? (logo, colors & overall message)
• Is the design unique and memorable?
• Have you professionally printed your card on nice card stock? (no perforated edges, please).

With these simple guidelines, your card will really start working for you.

Technorati Tags: Lisa Manyon, Write On Creative, www.writeoncreative.com, www.lisamanyon.com, copywriting, copywriter, copy

What would happen to your business if you were able to double the number of qualified, prospects you are able to reach?

How would it feel to have qualified, decision-makers eager, willing and delighted to meet with you?

Join Wendy Weiss, The Queen of Cold Calling, as she discusses cold calling and how she helps entrepreneurs, business owners and sales professionals – just like you – prospect fearlessly and schedule more new business appointments in less time.

The Cold Calling Free Preview Call is on April 24, 2008 and details can be found here.

Prospecting is perhaps the most important skill that entrepreneurs, business owners and sales professionals must master to be truly successful. Let’s face it, without customers you don’t have a business, and without prospecting, you don’t have customers!

In this day and age there are certainly many avenues that one can take to reach prospects. No other avenue, however, is as powerful as the one-on-one, personal, direct connection that you can make with a prospect by having a great telephone conversation.

Outsmart and Outsell the Competition

On the telephone, you can instantly build rapport, gather information, show your expertise and move your sales process forward, all of this while your competition is still trying to get in the door.

Many people, however, struggle with prospecting by phone. The reality is that prospecting can be difficult, but it doesn’t need to be. The good news is that cold calling is a communication skill, and like any communication skill, it can be learned and improved upon. In working with my clients, many of them have practiced new skills and are thrilled to see their results change.

If you struggle with prospecting, you too can see amazing change and terrific improvement in your ability to connect with multiple new prospects on a personal level, and have them agree to sit down and have a further conversation with you.

The Cold Calling Free Preview Call is on April 24, 2008 and details can be found here.

The Struggle is Over

Because so many people struggle with cold calling, appointment-setting and new business development, it has become my top priority to help you get your business to where you want it to be.

That’s why Wendy is recommending the proven new business development strategies, tactics, techniques and tips you will learn by attending this preview call.

The Cold Calling Free Preview Call is on April 24, 2008 and details can be found here.

Here’s what people are saying about ‘Cold Calling College’:

‘I recently called six companies and was able to get four solid introductory appointments on my calendar with minimal effort! If I can keep up this pace I can make more money in less time.’ - Tracy M. Brodd, Account Executive, American Identity

And isn’t that what it’s about? Making more money in less time.

You can do it too.

The Cold Calling Free Preview Call is on April 24, 2008 and details can be found here.

Don’t wait. This preview call is guaranteed to help, right now, regardless of your sales experience or background.

To your success!

Lisa

Technorati Tags: Lisa Manyon, Write On Creative, www.lisamanyon.com, www.writeoncreative.com, Wendy Weiss, The Queen of Cold Calling, cold calling, cold calling preview call, Cold Calling College

By Lisa Manyon, www.writeoncreative.com

WARNING: This musing may come across as a bit of rant. (thanks in advance for reading on).

As you know, I’m a relatively positive and optimistic person. I usually don’t let people get me fired up. After all, I’d rather channel good energy into doing the best possible job I can at whatever it is I happen to be doing.

So, let me start by sharing a story. Please note, this story isn’t specific to one incident. It’s actually been fictionalized from a combination of experiences from me and my colleagues. (It’s so great to have like minded tribes who “get it!”).

Imagine a busy day in the life of a copywriter. Deadlines looming, research projects in full swing, writing time blocked out, scheduled conference calls on the calendar, email correspondence clicking away and calls rolling in via telephone or messages being filtered via stellar VAs.

Then “IT” happens. A new client inquiry from a frantic soul. Someone who “doesn’t have time to write copy.”

The questions begin. A barrage of inquires peppered forth. How do you work? What are your rates? Can I have the copy tomorrow?

Patiently and methodically the copywriting process is explained. The “this is how I work” spiel is shared.

When we get to the standard turn around time of 4 - 6 weeks there is silence.

Then, slight stammering from the potential client and a request to have the project sooner.

Eloquently, the option of requesting a rush job (anything less than 2 weeks out for me) is billed at 50% more is offered.

More stammering and the comment ” I don’t consider two weeks a rush job.”

Suddenly, the copywriting groove is broken.The copywriter’s groove is a fun, funky process. It is writing after all. Plus, some negotiation and knowledge that the end product helps provide a solution or lucrative end result. This includes time, creative mojo, talent and most professionals are booked well in advance.

A deep breath from the copywriter and a polite “That’s my policy” ends the inquiry.

Amusement overtakes annoyance. The copywriter smiles, shakes his or her head and gleefully realizes the potential client wasn’t a good fit. Clearly there was a lack of understanding of how professional copywriters roll.

The satisfaction of knowing only clients who understand the value of both great copy and time are worthy of a collaborative working agreement, settles in.

Finally, we’re left to question, “If you don’t have time to write your own copy, why would you think someone who does so for a living would have time to drop EVERYTHING else on their plate to move heaven and earth for you without an already established working relationship?”

The answer: Quick turnaround time isn’t likely (without a rush fee or prior working knowledge of the clients needs). Especially when it comes to seasoned copywriting pros. We’re busy, we have loyal clients we work with regularly and they understand not only the importance of stellar copy, they respect the process.

So, thanks, on behalf of copywriters across the globe, to all of you who “get it”. You are appreciated and you’ll have your copy in 4 - 6 weeks.

Technorati Tags: Lisa Manyon, Write On Creative, www.writeoncreative.com, www.lisamanyon.com, copywriting, copywriter, copy