January 10, 2016

I’m celebrating my colleague John Lee Dumas who has set the podcast world on FIRE with his solid content and sound revenue generating platform. Recently named the top podcast — that’s #1 out of 100 in the nation– he’s clearly doing something right. Check out the article in Inc. Magazine written by Lolly Daskal here:  100 Podcasts That Will Make You Better, Smarter and Wiser. I am honored to be featured on episode 1110 of Entrepreneurs ON Fire where we discuss, what else?… Marketing with Integrity. Take a listen and  review the show notes ( feel free to share when it feels right). Click the following link to access the interview:  Create Marketing Messages With Integrity With Lisa Manyon Oh, and John launched a Kickstarter campaign to support The Freedom Journal — a planner to help you reach your […]

Posted in Marketing Strategy, Resources and Interviews | Leave a comment
December 23, 2015

Q: I read your blog post about how to get clients by being clear about value proposition.  How can a new business share value proposition within the solution when they are just starting out and there are no case studies or results to share? A: Excellent question. Any new start up will have done (or should have done) market analysis to make sure their business model / idea is viable. During that process you’ll uncover the market need and you’ll know what your prime prospects want and you’ll have a general idea for market demand. From that information you can craft a solution by focusing on PASSION POINTS and painting a picture of possibility. How will your product or service help? What difference will it make? You’ll also want to gather case studies and testimonials as you get […]

Posted in Ask Lisa | Leave a comment
December 11, 2015

What is YOUR value proposition? Your value proposition is the value you deliver to your clients. Simply put, it’s the results you’ve generated and the story you tell to illustrate why doing business with you is a good choice and what people can expect. This goes beyond the promised deliverable product or service and focuses on results. Results are important. I’m amazed at how many people are not able to articulate their value proposition. Sharing how doing business with you is going to make a difference, save time or money or increase profits is important (it’s crucial information for people to make business decisions). While it’s true that people do business with people they know, like and trust, part of that trust is built on a proven track record. Can you quickly and succinctly share your value […]

Posted in Uncategorized | Leave a comment
November 21, 2015

It’s surprising how many business owners think marketing/advertising is a magic bullet. It is magic but it’s not instant. The fact is, you must make your magic and market it and that’s when the results roll in… (HINT: it takes a clear plan you must be part of it at least in the initial phases). It’s also important to know the difference between marketing and advertising. To simplify the magic of a marketing mix, there are three essential ingredients you must have in place to get results. Your content: This is your marketing message, your copy, your brand essence in words. You must be clear about your messaging and it must be in alignment with your mission, vision and speak to your prime prospects (you should be ultra clear on who they are) in a way that empowers […]

Posted in Content Strategy, Marketing Strategy, Planning and Strategy | 2 Comments
October 21, 2015

How long have you been in business? I’m genuinely curious because this month we’re celebrating 12 years in business for Write On Creative. AND to be fully transparent, it hasn’t always been a cake walk, although there has been some great cake along the way. I remember what it took to get to where I am today. This included: *bootstrapping to build my business *working a part-time day job to fund my business *trying to figure out who to trust *learning hard lessons *celebrating big triumphs *experiencing the roller coaster of inconsistent cash flow *considering throwing in the towel or getting a job (after I’d let go of the part-time day job) The list goes on… You see running a business isn’t for the faint of heart. Although I have a deep passion for what I do, […]

Posted in Manyon's Musings, Personal Development | 3 Comments
October 5, 2015

Overnight success is a myth. I’m guessing YOU know that and I just want to make sure… Often we’re enticed by a number of things like: Winning the lottery (remember the odds and if you’re still interested, remember to buy a ticket) Promises of instant gratification (which you know in  your heart isn’t true but you want to believe it anyway — I know, I’ve been there, too) The desire to have what others have (when really, we should be grateful for what we already have in order to allow for more) Promises of quick cash online (have I mentioned lately that passive income is a lie?) The next bright shiny object (you’ll know what this is for you and deep down you likely know success takes time, focus and dedication) I believe that overnight success takes about 12 years (I […]

Posted in Manyon's Musings, Marketing Strategy | 2 Comments
September 16, 2015

Q: How long does it usually take to get branding work done with a client from start to finish? A: Your brand is the promise you make to the world. It’s the overall essence of your business. So, everything you do must reflect this. From image (logo),  to identity packages (i.e. letterhead, envelopes, business cards and all printed collateral material), to web design, to content, to customer service,  to customer experience, overall strategy, and, most important, your marketing message. Branding is an ongoing process and there are many phases of the brand process.  I am guessing you might be asking about the time it takes to create brand identity (this includes logo, identity package, website etc).  Often people think that a logo is the company brand and it’s only part of of it.  The answer to how […]

Posted in Ask Lisa | 3 Comments
September 9, 2015

Q: “What is your #1 secret to planning and what strategy would I use? I am a certified professional reflexologist and I want to know how to attract more on line sales and build my list my size” asks Caroline Lawrence. A: There are no secrets when it comes to planning but there are proven methods that get results.  I start with my BIG vision and then reverse engineer my most powerful solutions into profitable revenue streams. Each revenue streams should have its own plan and strategy. Often you’ll need to use both online and offline marketing techniques to reach your goals. My clients find my custom Content Strategy Plan helpful in gaining laser clarity about what will work best for their business. In regards to your business, I’d map out all of your products and services. From there […]

Posted in Ask Lisa | 6 Comments
September 1, 2015

This multi-layered question comes from one of my savvy Write On Creative Community members, Sandra Joyce. She’s growing her copywriting business and, like many start-ups, is feeling the pull of  the many hats business owners need to wear. Her focus is the healthcare industry and she has years of experience within that industry. Q1: How do I get clients? Q2: How can I brand and position my services  on my website to showcase what makes me unique so people want to work with me? A1: Getting clients is one of the most important parts of running your business. First, be really clear on who you want to serve. Make sure to build relationships with businesses within the healthcare industry that align with your values and business mission. Second, fine-tune your marketing message to speak to your ideal clients. Make the […]

Posted in Ask Lisa | 9 Comments
August 19, 2015

How do you rate your overall well-being? Based on extensive studies Gallup identified five essential elements of well-being. According to Gallup these elements are the currency of life that matter but they do not include every nuance of life instead they help enhance life.   The five essential elements of well-being are as follows: The first element is about how you occupy your time or simply liking what you do every day: your Career Well-being. The second element is about having strong relationships and love in your life: your Social Well-being. The third element is about effectively managing your economic life: your Financial Well-being. The fourth element is about having good health and enough energy to get things done on a daily basis: your Physical Well-being. The fifth element is about the sense of engagement you have with […]

Posted in Ask Lisa, Marketing Strategy, Personal Development | 4 Comments