Write On ~ Creative Writing Services

How Do You Seed Your Success?
From time to time, I’ll send a little inspiration your way because I think it’s important for us to reflect on our lives a bit.

Click on the banner below to view the video…enjoy!

Success is just a thought away and it’s up to you to put that thought into action!~

Technorati Tags: Lisa Manyon, www.writeoncreative.com, copywriting, marketing, success, inspiration

by Lisa Manyon: www.lisamanyon.com

Talk about a blast from the past. When I loaded all my oldies but goodies onto my cool, purple Nano Ipod I had no idea what a trip down memory lane it would be. That is until I shuffled my tunes and heard Pat Benatar’s “All Fired Up”.

Honestly, not only did it bring back great memories, I have to say I’m all fired up about business and life. The song is featured on Benatar’s Wide Awake in Dreamland album and I highly recommend you join my on my trip down memory lane and take a listen today.

Technorati Tags: Lisa Manyon, www.lisamanyon.com, copywriting, copy, Pat Benatar, Wide Awake in Dreamland

By: Lisa Manyon www.lisamanyon.com

It’s time to get to the heart of copywriting. We’ve learned your copy (the written part of any marketing material) is the secret to sales success. In previous articles, I’ve demonstrated the importance of headlines, provided four ways to craft headlines and pointed out the need to clearly show your customer the “What’s in it for me.” factor. The real heart of copywriting is your story.

TELL YOUR STORY. The simple truth is facts tell and stories sell. If you’re a corporate type transitioning into a more authentic, entrepreneurial lifestyle, this may seem like a stretch to you. After all, in the corporate world we’re taught to keep our personal life and business life separate. I’ll admit, the notion of infusing more of “me” into my business was a little uncomfortable at first but I’ve found uncomfortable is usually good as it moves on to great things.

That being said, copy is more interesting and human if you can relate to it.

I knew I wanted to do something that was all “mine” and decided to switch gears in 2003. I’d always dreamed of focusing more on my writing, and reading Peter Bowerman’s, The Well Fed Writer, reinforced that passion.

I was working at the premier ad agency in my market and it was a pretty sweet gig but I didn’t see much room for advancement and honestly I was getting really burnt out. Plus, the pressure of deadlines and the environment had me really stressed. And, I was no longer married to my job - I was in a serious relationship so 60+ hour work weeks were not as tasty as they once were. I resigned and Write On Creative was born.

Bound by a two-year non-compete in my market, I looked nationally for connections. Joining the National Association of Women Writers changed my life. It’s where I met Lorrie Morgan-Ferrero and the rest, as they say, is history. Investing in Lorrie’s products, live events, and one-on-one mentorship opened my eyes to Internet marketing (in the true sense - not just fluffy, vanilla brochure websites) and long copy. Meanwhile, I was working a “day job” in a utility call center - the pay was great the company took excellent care of employees but it was a means to an end. A security blanket while I built my real business. Once I realized my “security blanket” was actually holding me back, I let go completely and Write On Creative has been my sole (or maybe soul) focus… Today I work with clients across the nation to create compelling copy, marketing strategies and provide one on one accountability coaching. I’m thrilled to do what I love and assist entrepreneurs, solopreneurs and internet marketers achieve their dreams. I’m forever grateful for the moments of “uncomfortable uncertainty” that propelled me towards my life purpose. Sure there’s more to the story but this has piqued your curiosity, hasn’t it?

Are you living your purpose?

What kind of stories can you tell about your business?

How can you infuse your marketing with your story to truly connect with your ideal clients?

Technorati Tags: Lisa Manyon, www.writeoncreative.com, www.lisamanyon.com, copywriting, marketing, copy

The Art of Appreciation!
From time to time, I’ll send a little inspiration your way because I think it’s important for us to reflect on our lives a bit.

Click on now playing to see your video message…

There is always someone cheering for you!~

Technorati Tags: Lisa Manyon, www.writeoncreative.com, copywriting, marketing, appreciation, inspiration

By: Lisa Manyon www.lisamanyon.com

I’ve received quite a few inquiries from Manyon’s Musings subscribers, colleagues and potential clients lately. And all of the inquiries surround marketing momentum and the best ways to find and retain clients.

Ordinarily I’d require an investment in Exploratory Consultation to answer the questions I received. After all, time is money. As luck would have it, and you’ve probably already noticed, I tend to over deliver and I have a soft spot for helping people. So, in the spirit of being of service I’m going to answer a few of the questions I’ve received, here.

Q: What are your most effective marketing tactics to bring new biz in the door?

A: The answer to this question really depends. I really need more information about your individual business. Do you market primarily offline or online? If online, what is the structure of your site? Do you have a clear sales funnel in place? If marketing offline, what techniques are you currently using? Which mediums do you prefer? As you can tell, the answer to these questions cannot be “cookie cutter” or “one size fits all”. That simply isn’t practical.

My most effective marketing tactics might not be YOUR most effective marketing tactics. Here’s why - every business is different and our ideal clients may not be the same. That’s why it’s vital to receive customized and individual coaching or consulting to help market your business. But I can tell you what I do for my business.

With that being said, here are the top three marketing avenues that result in the best return on investment for me.

1) Driving traffic to my website via article marketing and online press release distribution (This is a slow burn tactic and must be implemented regularly to show results. If you “Google” my business name or my name, all the search engine results you get are “organic”, meaning I’ve used low cost or no cost article and press release distribution sites to drive people to my websites and to increase my SEO).
2) Attending live events and investing in high level mentorships to continually hone my skills, learn new marketing techniques and make the right connections.
3) Nurturing the relationships with key connections and clients. Honestly, the relationship building process is probably the MOST important tactic. There are a multitude of ways to stay in touch (personal snail mail, the old fashioned art of picking up the phone, and of course, social media outlets like Facebook and twitter).

Q: Along with doing top-notch work, what do you do to maintain the relationship between you and the client, and increase the chances of getting repeat business?

A: Do what you say you’re going to do. Over-deliver. Meet or beat deadlines and keep the relationship alive. Do you regularly thank your clients? If not, you need to. A little appreciation goes a long way. It’s really amazing how often this is overlooked and what a huge difference it makes.

Q: How do you maintain a healthy stream of business when you don’t work with many clients in your local market?

A: There seems to be a strange fascination about the work I do and the fact that I choose to work predominately with entrepreneurs, internet marketers and solopreneurs across the country rather than right in my backyard (so to speak)… The truth is, I do work with select clients in my local market depending on their needs. The biggest challenge locally is educating potential clients about what I actually do. My focus is on copywriting and marketing strategies. Because I used to work for the premier ad agency in town people often think I’m an agency - not so.

But since most of my clients are out of town and have a strong web presence the aforementioned answer in the first question sums up my efforts. Simply put - it’s worked for me and it can work for you with the right guidance.

Take some time to review your current marketing efforts and ask yourself “What can I do to provide the best possible service while establishing and maintaining strong client relationships?” Start doing it TODAY.

Technorati Tags: copy, copy writer, copywriting, internet marketers, Lisa Manyon, marketing, results, www.lisamanyon.com, www.writeoncreative.com

Do You Know How Blessed You Really Are…
From time to time, I’ll send a little inspiration your way because I think it’s important for us to reflect on our lives a bit.

Take a quick peek at this moment of inspiration and ask yourself “Have I connected with simple pleasures lately?”.

Share the LOVE!~

Technorati Tags: Lisa Manyon, www.writeoncreative.com, copywriting, marketing, inspiration

Dig into the heart of copywriting by telling your story to connect with more people and increase sales.

Technorati Tags: storytelling, marketing, copywriting, copy, sales, Lisa Manyon, www.LisaManyon.com, www.WriteOnCreative.com