March 28, 2018

How are YOU showing up and what are you known for? What branding, positioning and niches have represented your business over the years? Does your current brand position you as THE expert?  Have you narrowed your niche too much? Not enough? Is business cruising along as usual or is it time to do something unusual?  Are your business offerings and services designed for an industry niche? Or, is your magic more of a specialty niche?  Stick with me, there is a reason I’m asking YOU all of these questions. You see recently I had a fabulous conversation with friend, colleague and former client. WAY back in the day we’d done some work together to dial in web messaging and strategy (often small shifts make a big impact).  So, she knew about my web copy and strategy expertise […]

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March 20, 2018

Are you curious about how you can flip the script to create website content and strategy that works? You are not alone and that’s exactly why I share how it’s totally possible to focus on PASSION points instead of pain points to get better results. Dr. Dolores Fazzino and I met at a magical retreat in Mount Shasta  (just about a month after my two surgeries). It was clear that our paths were meant to cross. Turns out she works with cancer patients to help them navigate the maze of medical confusion that we’re faced with after cancer diagnosis. Her business Concierge Surgical Coaching is something I wish I would have known about before my surgery. Fast-forward to when Dr. Dolores reached out about her website. You see, like most people, Dolores invested a lot of time […]

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March 19, 2018

In this Speaker Success Podcast I share tips to create marketing messages with integrity. If you can talk, you can write. Interestingly enough many of us have to hone our skills in both areas to get to the point where we are comfortable on stage and on paper. Host Anne Marie Cross skillfully hosts the Women Speakers Association Speaker Success Podcast on the Ambitious Entrepreneur Podcast Network. Tune in and then share your biggest takeaways on the show notes page here. We talk about women’s buying power and How to apply the simple “Challenge. Solution. Invitation. ™” copywriting framework to create marketing messages with integrity with a focus on PASSION points to get better results; Why marketing is all about relationships and it’s vital to speak to your prime prospects in language that entices them to become […]

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March 4, 2018

I’m delighted to partner with JEDI Women’s Business Center (Jefferson Economic Development Institute)  in conjunction with the Small Business Administration to bring you this FREE training to help you write better marketing content. When you watch, you’ll discover: Examples of how to flip the script to focus on PASSION points to paint a picture of possibility Ways to apply the “Challenge. Solution. Invitation.™” framework for better results How to showcase your value proposition so you’re the natural choice to do business with Plus, 7 key areas that require your attention when crafting your message and creating your plan. Often, as entrepreneurs and business owners, we are so busy making our magic and marketing our magic that we don’t carve out time to work ON our business not just IN our business. Do yourself a favor and carve out 1 hour to flip the script […]

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December 28, 2017

Q: What is the best planning system? Which hard copy system do you recommend and why? What planner do you think is best? A: This depends on your goals. In my many years of planning, including creating The POWER Planning Process, I’ve discovered that focusing on how we want to FEEL is potent. In past years I’ve used the Franklin/Covey planning system. This is a solid system that helped me map out many life milestones including buying my first home in my early 20’s.  This systems helps you map out personal and professional goals and included exercises to help you visualize the future. I’ve tried the Passion Planner. This planner allows you to track and map multiple projects and I found focusing on TOO many projects at once was a bit of a distraction. Most recently (for […]

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December 9, 2017

Q: What tools do you use to map out content strategy plans?  Specifically, do you have a tool you recommend using when brainstorming content? I am working on building a content calendar and am not afraid of the time commitment it takes to do this, but I feel like I’m making it too complicated. I have Boards/Cards in Trello and a paper calendar. I am trying to coordinate three ‘businesses’ – my yoga teaching (classes AND workshops) with my essential oils business while also being mindful of the corporate gig that is currently paying the bills. Yoga and oils can generate better leads when tying into things like solstice, full moon, holidays, etc. But everyone is doing activities and posts at those times – so trying to get all of that on the calendar so that I […]

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November 30, 2017

Q: How can I create copy for a crowdfunding campaign?  Specifically, how can I use  your “Challenge. Solution. Invitation.” framework  to get better results with a Kickstarter campaign? Since Kickstarter is for “creative projects,” perhaps it could address the challenge of wanting to find a place to give back, have more collaboration, support the arts, supporting each other? The solution and invitation are clearer to me. A: Sometimes “challenges” come in the form of opportunity. Crowdfuding campaigns can be a great way to rally the support of your tribe. With anything, you must be strategic about it. What’s the BIGGER purpose? Why should your tribe support it? What will the outcome be for them, for humanity, for society and for you? When crafting the “challenge” piece of content it’s important to meet people where they are and acknowledge that with […]

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November 13, 2017

Q: What is the best way to leverage eBooks on social media?   I love eBooks and I have a lot of them built already but I have not found a way to make them sing online yet. A: That will depend on strategy, audience and topic. How do you want to leverage them? As a lead magnet? Opt in offer? Or a paid offering? While information products, including eBooks can have a great deal of value, they appeal mostly to self-starters and there is not always a way to guarantee the content is being consumed (unless you have a strategic follow up plan or bundle your information/eBook with consulting or coaching sessions).  Regardless of how you plan to package, promote and position your eBook product, you’ll need an individual strategy for each creation. Here are three tried and true […]

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November 13, 2017

Q: How do I tailor my message to a corporate audience?  My biggest challenge is finding what resonates with corporate decision makers.  After years working with the entrepreneurs, I’m finding that what resonates with them is NOT the same thing that catches the attention of the corporate decision maker. I am finding that the more I research the company (their values, initiatives, etc.) the easier it is to speak to them in their language. And, at times, I find myself wishing for a one-size-fits-all opening… what do you suggest? A: By identifying how corporate decision makers respond differently than entrepreneurs, you’re a step ahead of most.  While I don’t have a one-size-fits-all solution,  I do believe you can apply this customizable approach.  The “Challenge. Solution. Invitation.™” formula provides a simple framework to create marketing messages that speak to your ideal […]

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November 10, 2017

I invite you to consider how your intuition can help you build your business and write better copy. Our intuition is our 6th sense and often it’s overlooked in business but those who tap in seem to get better results. Have you ever second guessed your 6th sense and then wished you’d acted upon your instincts? This is more common than you might think and more and more savvy entrepreneurs are taping into guidance from the divine. When my friend and colleague Alexis Logan told me about her radio show Intuitive Ambition I was more than delighted to be invited for an interview. Here’s what we talked about: How I was able to trust myself and increase confidence to follow my intuition How I’ve melded intuition and business strategies to create some really big opportunities and pay days for myself, my clients, and […]

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