December 5, 2016

According to the Merriam-Webster dictionary, by definition, legacy can mean one of two things.  1)  a gift by will especially of money or other personal property (bequest) 2)  something transmitted by or received from an ancestor or predecessor or from the past (the legacy of the ancient philosophers) Beyond definitions, perception and profession often dictate how we view and approach legacy. For example: Some will hear the word “Legacy” and immediately think of wealth, money and material assets. This is true for people who have accumulated impressive amounts of wealth and need to manage their legacy via investments, living trusts, bequests, creating foundations and/or donating to nonprofit organizations. Others will hear the word “Legacy” and think about lasting impact in the form of instilling values, writing books, sharing philosophies, or creating bodies of work that support people, planet and place […]

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November 16, 2016

Q: Why do core values matter in business and marketing?  A:  Simply put, values equal value. When you identify your core values (what matters most to you) you can use them as a guiding principle in all of your decisions (personal and professional). I’m often astounded by how few people have taken the time to identify core values and/or go pack and reassess them. People and businesses are constantly evolving and as such, we should make sure our value are in alignment. Values can drive team culture and enhance productivity.  This article via Tech Crunch highlights Cheryl Sandberg’s (of Facebook fame) thoughts on how Netflix has created an impact with their company culture document.  I agree with Cheryl, this is brilliant and I love seeing how they’ve clearly incorporated values that they live by and honor (who […]

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November 10, 2016

Stolen ideas have been on my mind lately. Because you are reading this blog, you are likely a mover, shaker and change maker. This means you think differently than most people. Like me, you’re tired of the cookie cutter, paint by number systems as they don’t apply to your unique calling and mission. So, to break away from the crowd you do things on your own terms and often that means you need a new perspective and ways to look at your business that maybe you have not thought about before. In fact, you probably find yourself listening to audio books, reading, participating in training, courses or workshops, and realizing “oh my GOSH, it’s like this person’s in my head!”. This has happened to me on more occasions than I can count. It’s both exciting and frustrating. […]

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November 6, 2016

Q: How important is storytelling in copy for advertising and marketing? A: Storytelling is crucial. Purchasing decisions are made based on emotions (this could be need, want or connection — doesn’t matter – it’s the emotion behind the purchase that drives everything). People do business with people they know, like and trust. They buy products that make them feel good about the purchase. Storytelling helps build connection. Here’s more food for thought on storytelling via the Inc Magazine article This is Your Brain on Good Storytelling  by Jessica Stillman. What really POPS for me from this article is the mention of empathy — I teach that this is VITAL piece of gaining trust and creating your marketing messages and it’s a two way street. No more poking at pain points and agitating. It’s important to engage people in a […]

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November 3, 2016

Why did you start your business? Or, why start a business if you’re not already an entrepreneur? This is an important questions and one that should not be taken lightly. When I decided to start my business in 2003 it was not a decision that I took lightly. It meant letting go of a career I loved (for multiple reasons and mostly for the sake of my health and happiness).  I worked for a premier ad agency at that time and submitting my resignation meant I had to say goodbye to clients I admired, respected and whom I had spent years helping build their brands and businesses (and I had to admit that the way I’d been working was burning me out which was a hard thing to share — I’d liked to think that nothing could phase […]

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October 19, 2016

Q: Advertising is expensive and I want more people to know about my business. How can I get business publicity (especially FREE publicity)?  This question, along with many more, was posed during my workshop, The Power of Publicity, at Southern Oregon University’s Small Business Development Center. Savvy business owners understand the power of business publicity. A: Advertising and publicity are both necessary in your business marketing mix.  The key is to create a plan and strategy to ensure all of your efforts are working together. Here’s a clip from my TV interview on ABC Newswatch 12 KDRV about the workshop that offers some golden nuggets you can apply in your business right away.  Click the video to watch and see more quick tips below. During the workshop at SOU-SBDC I promised to share how to: • Discern the difference […]

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October 6, 2016

Ever tried to force something that doesn’t fit? That’s often referred to as trying to push a square peg into a round hole. You might eventually get it to work but it’s not really a fit. This doesn’t mean it’s right or wrong. It just means it’s not a fit for YOU and this is something to pay close attention to. I’d like to invite you to assess what you’re doing in your business and life and get CLEAR on what’s a fit and what isn’t. It will make all the difference in the world.  Consider ways you can tap into your passion to create more fun and profit. Recently I let go of something that wasn’t a fit for me. Within one week my health improved, I felt lighter I released stress that was bogging me […]

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July 20, 2016

Q: “How can I use your approach to create marketing message in my start-up business?”  Rita says, thanks for sharing the great news about your copywriting formula at The California Women’s Conference. The new steps you created sound clear and are easy to follow. Let´s try it with my marketing message: 1) My customer has trouble taking decisions, in general. He lacks a decider-mentality (individual and team) and is not stable taking decisions 2) I offer trainings and workshops about decision making. We check the blockages, test your D.M. ability and you learn everything about new tools to implement for various decision-types. Alternatively, I offer to consult actively in your decision making process for your new challenge… I’m in the challenging start-up phase right now and I am no marketing expert. What do you think about this approach? Thanks […]

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June 14, 2016

May was OREGON WINE MONTH. That has absolutely nothing to do with what I’m about to share — other than — I love Southern Oregon and the vintners here are producing some really great wine (aka Entrepreneurial Fuel). But I digress… Let’s consider business for a moment. Business is much like fine wine. It takes a team, from start to finish, to develop a full bodied, quality wine. AND When you want to produce the best wine possible, you create the best team possible based on strengths and skill set. Often you’re not going to put the vineyard manager in charge of marketing or vice versa (unless they are well versed in both roles). You’ll likely consider calling in experts or outsourcing. You see, all too often, regardless of size of business, industry, revenue stream structure, or […]

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March 13, 2016

Q: Do I need an email address that matches my website address? A: The short answer is “YES!”.  Business owners and entrepreneurs often ask me “are branded email address important?”.  They absolutely are. Here’s why.  An unbranded email address markets your email provider. And, you want your email address to represent your business and brand. Here’s what unbranded email addresses look like. The @ section of email features the brand of your provider. @yahoo.com @live.com @msn.com @gmail.com @hotmail.com @aol.com @mac.com Why does this matter?  Because when you’ve invested in a website address and you have a specific domain name that people search for, you want your email address to match it. It gives your business another impression with your prime prospects and shows that you’re serious about your business. You have the opportunity to create an email presence […]

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