October 5, 2015

Overnight success is a myth. I’m guessing YOU know that and I just want to make sure… Often we’re enticed by a number of things like: Winning the lottery (remember the odds and if you’re still interested, remember to buy a ticket) Promises of instant gratification (which you know in  your heart isn’t true but you want to believe it anyway — I know, I’ve been there, too) The desire to have what others have (when really, we should be grateful for what we already have in order to allow for more) Promises of quick cash online (have I mentioned lately that passive income is a lie?) The next bright shiny object (you’ll know what this is for you and deep down you likely know success takes time, focus and dedication) I believe that overnight success takes about 12 years (I […]

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September 16, 2015

Q: How long does it usually take to get branding work done with a client from start to finish? A: Your brand is the promise you make to the world. It’s the overall essence of your business. So, everything you do must reflect this. From image (logo),  to identity packages (i.e. letterhead, envelopes, business cards and all printed collateral material), to web design, to content, to customer service,  to customer experience, overall strategy, and, most important, your marketing message. Branding is an ongoing process and there are many phases of the brand process.  I am guessing you might be asking about the time it takes to create brand identity (this includes logo, identity package, website etc).  Often people think that a logo is the company brand and it’s only part of of it.  The answer to how […]

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September 9, 2015

Q: “What is your #1 secret to planning and what strategy would I use? I am a certified professional reflexologist and I want to know how to attract more on line sales and build my list my size” asks Caroline Lawrence. A: There are no secrets when it comes to planning but there are proven methods that get results.  I start with my BIG vision and then reverse engineer my most powerful solutions into profitable revenue streams. Each revenue streams should have its own plan and strategy. Often you’ll need to use both online and offline marketing techniques to reach your goals. My clients find my custom Content Strategy Plan helpful in gaining laser clarity about what will work best for their business. In regards to your business, I’d map out all of your products and services. From there […]

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September 1, 2015

This multi-layered question comes from one of my savvy Write On Creative Community members, Sandra Joyce. She’s growing her copywriting business and, like many start-ups, is feeling the pull of  the many hats business owners need to wear. Her focus is the healthcare industry and she has years of experience within that industry. Q1: How do I get clients? Q2: How can I brand and position my services  on my website to showcase what makes me unique so people want to work with me? A1: Getting clients is one of the most important parts of running your business. First, be really clear on who you want to serve. Make sure to build relationships with businesses within the healthcare industry that align with your values and business mission. Second, fine-tune your marketing message to speak to your ideal clients. Make the […]

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August 19, 2015

How do you rate your overall well-being? Based on extensive studies Gallup identified five essential elements of well-being. According to Gallup these elements are the currency of life that matter but they do not include every nuance of life instead they help enhance life.   The five essential elements of well-being are as follows: The first element is about how you occupy your time or simply liking what you do every day: your Career Well-being. The second element is about having strong relationships and love in your life: your Social Well-being. The third element is about effectively managing your economic life: your Financial Well-being. The fourth element is about having good health and enough energy to get things done on a daily basis: your Physical Well-being. The fifth element is about the sense of engagement you have with […]

Posted in Ask Lisa, Marketing Strategy, Personal Development | 4 Comments
July 16, 2015

Running a successful business takes conscious effort. That’s why I was delighted to be invited for an interview on the Conscious Millionaire podcast hosted by JV Crum III. During this interview JV and I discuss many aspects of marketing your business to maximize sales.  We also share lessons learned and ways you can apply our experience to your business to be more successful.  You can access the full interview by clicking here. Here are 5 takeaways to help you market your products/services to maximize sales. 1) Strategy and content will never go out of style and you have to have a plan for success.  When you have clarity about your strategy and your message (content or copy) you can apply that strategy and message to any platform even as technology and media opportunities evolve. 2) Each product, service […]

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May 19, 2015

Pain points or passion points? THAT is the question… Here’s a question for YOU (especially if you’re in business for yourself or responsible for marketing anything)… Do YOU know what MOTIVATES your ideal clients? Not what their ‘pain points’ are — what they really want — what are their PASSION points? I’m asking because I want to hear from you (seriously, leave a response in the reply section and let me know after you read the rest of this). I’m going to share something with you that made me take pause (WARNING there’s a four letter word in this exchange but it didn’t come from me). About a month ago I posted a status update on Facebook that said: “STOP focusing on PAIN POINTS (unlearn what you’ve learned) focus on PASSION POINTS” I was intrigued by the responses […]

Posted in Copywriting, Manyon's Musings, Marketing Strategy | 6 Comments
April 21, 2015

BIG or SMALL? In the grand scheme of IT all,  the only things YOU really need to consider in business and life are three questions 1) Are YOU happy? 2) Are YOU making a difference (in your life and lives of those you love and serve)? 3) Do YOU want YOUR business to be big or small or somewhere in-between? Take a moment to THINK about these questions.  I’d also like you to think about this quote:  “Consider getting smaller in order to get bigger.” ~Richard Branson “Consider getting smaller in order to get bigger.” ~ @RichardBranson Powered By the Tweet This Plugin Tweet This This quote has been rolling around in my mind for the past couple of weeks. I believe that it’s an important consideration.  How about you? No matter what you want in life, […]

Posted in Manyon's Musings, Marketing Strategy | 11 Comments
April 12, 2015

Are you ready to succeed in The Collaboration Economy? When I first started my journey into online marketing it was a brand new world for me. That was over 11 years ago. What I learned is that all the mentors, copywriters, marketers and “gurus” were teaching the same problem agitate and solve approach to copywriting and creating marketing messages. Perhaps you experienced that, too? This antiquated approach seemed manipulative and poking at pain points turned me off. I was quiet about it. I watched. I listened. I learned. I learned that many people were also turned off by that technique. I’ve been teaching a softer approach for years and helping hundreds upon hundreds of clients get better results. When clients came to me they were confused, frustrated and burnt out. They didn’t understand why their copy wasn’t […]

Posted in Copywriting, Manyon's Musings, Marketing Strategy | 15 Comments
March 18, 2015

Are you wasting your time creating a “funnel” to stair-step clients towards your highest level offerings? Many people are teaching you to create multiple offerings that spoon feed your products and services to consumers starting with the lowest investment first. This is often referred to as your marketing funnel. While this can work, and I’ve shared this strategy, too… I wonder if it’s really in YOUR best interest?     Maybe it’s time to FLIP the FUNNEL and focus on your highest ticket items. It takes just as much time to close a small deal as it does to close a larger deal. Now, this doesn’t mean you should abandon your efforts in other areas, but maybe, just maybe, it’s time to put a little energy into larger transactions with bigger payoffs for YOU and your clients. […]

Posted in Manyon's Musings, Marketing Strategy | 10 Comments