July 20, 2016

Q: “How can I use your approach to create marketing message in my start-up business?”  Rita says, thanks for sharing the great news about your copywriting formula at The California Women’s Conference. The new steps you created sound clear and are easy to follow. Let´s try it with my marketing message: 1) My customer has trouble taking decisions, in general. He lacks a decider-mentality (individual and team) and is not stable taking decisions 2) I offer trainings and workshops about decision making. We check the blockages, test your D.M. ability and you learn everything about new tools to implement for various decision-types. Alternatively, I offer to consult actively in your decision making process for your new challenge… I’m in the challenging start-up phase right now and I am no marketing expert. What do you think about this approach? Thanks […]

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June 14, 2016

May was OREGON WINE MONTH. That has absolutely nothing to do with what I’m about to share — other than — I love Southern Oregon and the vintners here are producing some really great wine (aka Entrepreneurial Fuel). But I digress… Let’s consider business for a moment. Business is much like fine wine. It takes a team, from start to finish, to develop a full bodied, quality wine. AND When you want to produce the best wine possible, you create the best team possible based on strengths and skill set. Often you’re not going to put the vineyard manager in charge of marketing or vice versa (unless they are well versed in both roles). You’ll likely consider calling in experts or outsourcing. You see, all too often, regardless of size of business, industry, revenue stream structure, or […]

Posted in Marketing Strategy, Planning and Strategy | 4 Comments
March 13, 2016

Q: Do I need an email address that matches my website address? A: The short answer is “YES!”.  Business owners and entrepreneurs often ask me “are branded email address important?”.  They absolutely are. Here’s why.  An unbranded email address markets your email provider. And, you want your email address to represent your business and brand. Here’s what unbranded email addresses look like. The @ section of email features the brand of your provider. @yahoo.com @live.com @msn.com @gmail.com @hotmail.com @aol.com @mac.com Why does this matter?  Because when you’ve invested in a website address and you have a specific domain name that people search for, you want your email address to match it. It gives your business another impression with your prime prospects and shows that you’re serious about your business. You have the opportunity to create an email presence […]

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January 10, 2016

I’m celebrating my colleague John Lee Dumas who has set the podcast world on FIRE with his solid content and sound revenue generating platform. Recently named the top podcast — that’s #1 out of 100 in the nation– he’s clearly doing something right. Check out the article in Inc. Magazine written by Lolly Daskal here:  100 Podcasts That Will Make You Better, Smarter and Wiser. I am honored to be featured on episode 1110 of Entrepreneurs ON Fire where we discuss, what else?… Marketing with Integrity. Take a listen and  review the show notes ( feel free to share when it feels right). Click the following link to access the interview:  Create Marketing Messages With Integrity With Lisa Manyon Oh, and John launched a Kickstarter campaign to support The Freedom Journal — a planner to help you reach your […]

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December 23, 2015

Q: I read your blog post about how to get clients by being clear about value proposition.  How can a new business share value proposition within the solution when they are just starting out and there are no case studies or results to share? A: Excellent question. Any new start up will have done (or should have done) market analysis to make sure their business model / idea is viable. During that process you’ll uncover the market need and you’ll know what your prime prospects want and you’ll have a general idea for market demand. From that information you can craft a solution by focusing on PASSION POINTS and painting a picture of possibility. How will your product or service help? What difference will it make? You’ll also want to gather case studies and testimonials as you get […]

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December 11, 2015

What is YOUR value proposition? Your value proposition is the value you deliver to your clients. Simply put, it’s the results you’ve generated and the story you tell to illustrate why doing business with you is a good choice and what people can expect. This goes beyond the promised deliverable product or service and focuses on results. Results are important. I’m amazed at how many people are not able to articulate their value proposition. Sharing how doing business with you is going to make a difference, save time or money or increase profits is important (it’s crucial information for people to make business decisions). While it’s true that people do business with people they know, like and trust, part of that trust is built on a proven track record. Can you quickly and succinctly share your value […]

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November 21, 2015

It’s surprising how many business owners think marketing/advertising is a magic bullet. It is magic but it’s not instant. The fact is, you must make your magic and market it and that’s when the results roll in… (HINT: it takes a clear plan you must be part of it at least in the initial phases). It’s also important to know the difference between marketing and advertising. To simplify the magic of a marketing mix, there are three essential ingredients you must have in place to get results. Your content: This is your marketing message, your copy, your brand essence in words. You must be clear about your messaging and it must be in alignment with your mission, vision and speak to your prime prospects (you should be ultra clear on who they are) in a way that empowers […]

Posted in Content Strategy, Marketing Strategy, Planning and Strategy | 2 Comments
October 21, 2015

How long have you been in business? I’m genuinely curious because this month we’re celebrating 12 years in business for Write On Creative. AND to be fully transparent, it hasn’t always been a cake walk, although there has been some great cake along the way. I remember what it took to get to where I am today. This included: *bootstrapping to build my business *working a part-time day job to fund my business *trying to figure out who to trust *learning hard lessons *celebrating big triumphs *experiencing the roller coaster of inconsistent cash flow *considering throwing in the towel or getting a job (after I’d let go of the part-time day job) The list goes on… You see running a business isn’t for the faint of heart. Although I have a deep passion for what I do, […]

Posted in Manyon's Musings, Personal Development | 3 Comments
October 5, 2015

Overnight success is a myth. I’m guessing YOU know that and I just want to make sure… Often we’re enticed by a number of things like: Winning the lottery (remember the odds and if you’re still interested, remember to buy a ticket) Promises of instant gratification (which you know in  your heart isn’t true but you want to believe it anyway — I know, I’ve been there, too) The desire to have what others have (when really, we should be grateful for what we already have in order to allow for more) Promises of quick cash online (have I mentioned lately that passive income is a lie?) The next bright shiny object (you’ll know what this is for you and deep down you likely know success takes time, focus and dedication) I believe that overnight success takes about 12 years (I […]

Posted in Manyon's Musings, Marketing Strategy | 2 Comments
September 16, 2015

Q: How long does it usually take to get branding work done with a client from start to finish? A: Your brand is the promise you make to the world. It’s the overall essence of your business. So, everything you do must reflect this. From image (logo),  to identity packages (i.e. letterhead, envelopes, business cards and all printed collateral material), to web design, to content, to customer service,  to customer experience, overall strategy, and, most important, your marketing message. Branding is an ongoing process and there are many phases of the brand process.  I am guessing you might be asking about the time it takes to create brand identity (this includes logo, identity package, website etc).  Often people think that a logo is the company brand and it’s only part of of it.  The answer to how […]

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