December 1, 2014

Q: “I struggle with my elevator pitch what do you suggest?” This question was asked during a live training/speaking session by a participant and then a lively discussion about this occurred on Facebook. So, I’m addressing it here. On Facebook a savvy and sassy colleague said “This afternoon. A lunchtime networking event. 20 women. 20 elevator pitches as we introduce ourselves. My mind is numb by the 10th “I help….ideal client…who has a struggle with…so that…” This is a common scenario and it’s clear that people are done being pitched in bland, vanilla ways. A: So, what about the elevator pitch? Don’t do it! I firmly believe the elevator pitch is DEAD. I think it takes deep listening to acknowledge what people really want. It also requires a bit of mystique at times. Each struggle is different even […]

Posted in Ask Lisa, Marketing Strategy | 8 Comments
November 21, 2014

In the ever evolving landscape 0f business and marketing, it’s important to BE the media. This means you can no longer solely rely on traditional media outlets to share your message (although, depending on your strategy, they should be a part of your mix). The foundation of profitability begins with building relationships and business growth with content. Today you must become your own brand evangelist and create buzz yourself.  This starts with solid content (otherwise know as copy – this is the heart of your marketing message) and a clear strategy to reach your goals.  Phoebe Chongchua is no stranger to media and the influence it can create. She’s the host of The Brand Journalism Advantage radio show on iTunes and it was my pleasure to be interviewed by her.  Phoebe knows her stuff and I think […]

Posted in Copywriting, Marketing Strategy, Resources and Interviews | 3 Comments
November 21, 2014

While hosting a conversation on the California Women’s Conference Virtual Stage (that eventually led to winning the People’s Choice Award and a speaking spot at the conference) I asked participants to share their BIGGEST marketing challenge and provided answers. Q:  My biggest marketing challenge is expressing how I am different in a sea of marketing that is using manipulative words… and don’t mean what they say. (Or worse, are only one step ahead of the people they are trying to get to hire them!) ~ Submitted by Shannon Cherry  A: That is a big challenge for many. Over the years, after working hundreds of women (probably thousands now), I’ve learned the biggest disconnect in creating marketing messages, especially for women, is the use of antiquated approaches, formulas and manipulative marketing. I firmly believe that you cannot create an […]

Posted in Ask Lisa | 7 Comments
November 13, 2014

Q: Lisa- You’re an ace at marketing and creating momentum…. Are retailers shooting themselves in the foot by starting the holiday themed ads and events so early? I know that, for me, it is reducing my excitement about the holiday season because by the time Thanksgiving rolls around, I’m already sick of St. Nick, holly, reindeer, tinsel and carols….am I alone? Are retailers sacrificing the end of year profit spike by diluting the sense of festive urgency that used to be the result of waiting until “Black Friday”? ~ submitted by Shana Susag A: Great question! I think several things are happening. Promoting earlier and for longer periods of time generally means it’s taking longer to make sales quotas and goals. Many retailers are likely motivated by money (which makes sense because they are retailers) and this […]

Posted in Ask Lisa | 18 Comments
October 27, 2014

Today I’d like you to think about your website and seriously consider how it’s working for you, your business and your clients Do you ever feel like online marketing is one BIG puzzle and you’re missing one or more of the pieces?  If this is true for you, you are NOT alone. In fact, you may be missing crucial pieces to the online marketing puzzle AND you may just need to make some subtle adjustments to increase your profits and get RESULTS. It’s quite possible that you had your website designed (maybe even designed it yourself) and thought once you launched it, the profits would pour in. The TRUTH is, that probably didn’t happen. Here’s why. Unless you have created  a strategy to achieve specific revenue goals, they are not going to magically happen just because you have […]

Posted in Marketing Strategy, Planning and Strategy, Web Strategy | 10 Comments
October 3, 2014

[TRIGGER ALERT] One of the BIG reasons I rarely watch the news is because it’s sensationalized and focuses on the negative. Honestly, it’s mostly information that doesn’t enhance my life in any way.    Recently there’s been a media storm about celebrity abuse. In fact, there are clips and posts and judgement flying all over social media about why women stay, why women leave, why “it’s” their fault fault and more. It makes me ill on a really deep soul level. It also really triggered something in me about abuse and abusers. I woke up early yesterday morning and I penned this open letter that encapsulates how I was feeling. I decided to post it on Facebook (click the link to read it or share on FB or simply scroll down here to read). In the context of […]

Posted in Manyon's Musings, Personal Development | 1 Comment
September 30, 2014

In  just 3 short months the NEW YEAR will be here. Regardless of the time of year, I have three questions for you… • Are you ready? • Do you have clear intentions about what you’d like to achieve in your business and your life? • Who is going to hold you accountable? I’ve been pondering planning A LOT lately. One of the concepts I teach in my POWER Planning Process is the idea of pliability. Pliability is important when creating your plan because it allows for course correction, challenging the norm and doing things differently. As you grow in your personal life and in your business focus, there needs to be room for pliability. There also need to be room for change, course correction and considering who we are truly meant to serve. I’ve seen an interesting […]

Posted in Content Strategy, Marketing Strategy, Planning and Strategy | 10 Comments
August 25, 2014

What if I told you I’m NOT a copywriter? You might think… “Lisa, that’s crazy talk. You’ve named a new copywriting and marketing formula, “Challenge. Solution, Invitation.™” that actually VOICES what everyone has been feeling about standard, manipulative formulas.You’ve been featured in Inc. Magazine and #1 bestselling books about this — are you nuts?!” OR — you may have actually worked with me and You might think… “Yes, I can see that because although we were working on web copy, you provided mentoring, consulting and ideas that made me even more money and got me real results.” Either way, there is truth to the statement that I am not a copywriter. The truth is, with over two decades of experience, I’m a mentor, coach (although for some reason I don’t love that title), consultant, strategist, PR pro and […]

Posted in Content Strategy, Copywriting, Manyon's Musings, Marketing Strategy | 9 Comments
August 18, 2014

First and foremost I think it’s really important to be clear that any of the “get rich quick schemes” are just that, schemes. The beauty in this truth is that you probably already know this and you likely have magic to share with the world. Your magic is where your money is and your connections are where the cash is. Yet, sometimes we forget this. We get overwhelmed. The reality and responsibilities of life rain down on us and it can feel really frustrating when cash flow isn’t consistent. When this happens, my best advice is to take a deep breath and center yourself in the knowledge that it will be OK and you can create a simple plan to generate cash fast (and in the long-run this will help you establish consistent cash flow). I also […]

Posted in Marketing Strategy, Resources and Interviews | 13 Comments
August 4, 2014

*** I am honored to be featured on the cover of ICoach Magazine for the Integrity issue. A special thanks to Stacy Nelson and Marilyn Rodriguez for including me in this project. You can access the entire issue by following this link to ICoach Magazine. Below is my article as it appeared in issue 17.    The TRUTH about Integrity Your word IS your honor. This seems simple and yet it is rather complex. Your words are the foundation of how you choose to show up in life. In fact, a thought becomes a bright idea and when put in writing, words turn ideas into action.  That’s powerful. Your words are powerful. Your thoughts and your words are developed in accordance to your worldview. Your family, friends, the government, media, school systems, your individual experiences, and your interaction […]

Posted in Copywriting, Marketing Strategy, Personal Development, Resources and Interviews | 25 Comments