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    December 28, 2017

    Q: What is the best planning system? Which hard copy system do you recommend and why? What planner do you think is best? A: This depends on your goals. In my many years of planning, including creating The POWER Planning Process, I’ve discovered that focusing on how we want to FEEL is potent. In past years I’ve used the Franklin/Covey planning system. This is a solid system that helped me map out many life milestones including buying my first home in my early 20’s.  This systems helps you map out personal and professional goals and included exercises to help you visualize the future. I’ve tried the Passion Planner. This planner allows you to track and map multiple projects and I found focusing on TOO many projects at once was a bit of a distraction. Most recently (for […]

    December 9, 2017

    Q: What tools do you use to map out content strategy plans?  Specifically, do you have a tool you recommend using when brainstorming content? I am working on building a content calendar and am not afraid of the time commitment it takes to do this, but I feel like I’m making it too complicated. I have Boards/Cards in Trello and a paper calendar. I am trying to coordinate three ‘businesses’ – my yoga teaching (classes AND workshops) with my essential oils business while also being mindful of the corporate gig that is currently paying the bills. Yoga and oils can generate better leads when tying into things like solstice, full moon, holidays, etc. But everyone is doing activities and posts at those times – so trying to get all of that on the calendar so that I […]

    November 30, 2017

    Q: How can I create copy for a crowdfunding campaign?  Specifically, how can I use  your “Challenge. Solution. Invitation.” framework  to get better results with a Kickstarter campaign? Since Kickstarter is for “creative projects,” perhaps it could address the challenge of wanting to find a place to give back, have more collaboration, support the arts, supporting each other? The solution and invitation are clearer to me. A: Sometimes “challenges” come in the form of opportunity. Crowdfuding campaigns can be a great way to rally the support of your tribe. With anything, you must be strategic about it. What’s the BIGGER purpose? Why should your tribe support it? What will the outcome be for them, for humanity, for society and for you? When crafting the “challenge” piece of content it’s important to meet people where they are and acknowledge that with […]