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    December 9, 2017

    Q: What tools do you use to map out content strategy plans?  Specifically, do you have a tool you recommend using when brainstorming content? I am working on building a content calendar and am not afraid of the time commitment it takes to do this, but I feel like I’m making it too complicated. I have Boards/Cards in Trello and a paper calendar. I am trying to coordinate three ‘businesses’ – my yoga teaching (classes AND workshops) with my essential oils business while also being mindful of the corporate gig that is currently paying the bills. Yoga and oils can generate better leads when tying into things like solstice, full moon, holidays, etc. But everyone is doing activities and posts at those times – so trying to get all of that on the calendar so that I […]

    November 30, 2017

    Q: How can I create copy for a crowdfunding campaign?  Specifically, how can I use  your “Challenge. Solution. Invitation.” framework  to get better results with a Kickstarter campaign? Since Kickstarter is for “creative projects,” perhaps it could address the challenge of wanting to find a place to give back, have more collaboration, support the arts, supporting each other? The solution and invitation are clearer to me. A: Sometimes “challenges” come in the form of opportunity. Crowdfuding campaigns can be a great way to rally the support of your tribe. With anything, you must be strategic about it. What’s the BIGGER purpose? Why should your tribe support it? What will the outcome be for them, for humanity, for society and for you? When crafting the “challenge” piece of content it’s important to meet people where they are and acknowledge that with […]

    November 13, 2017

    Q: What is the best way to leverage eBooks on social media?   I love eBooks and I have a lot of them built already but I have not found a way to make them sing online yet. A: That will depend on strategy, audience and topic. How do you want to leverage them? As a lead magnet? Opt in offer? Or a paid offering? While information products, including eBooks can have a great deal of value, they appeal mostly to self-starters and there is not always a way to guarantee the content is being consumed (unless you have a strategic follow up plan or bundle your information/eBook with consulting or coaching sessions).  Regardless of how you plan to package, promote and position your eBook product, you’ll need an individual strategy for each creation. Here are three tried and true […]