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    Lisa's Blog | Recent News

    May 8, 2018

    “A thought become a bright idea and when put into writing words turn ideas into action.”   I don’t know about YOU but I’ve been thinking about creativity, ideas, and action.  I mean, there really is no shortage of ideas. As a creator I have to stop myself from creating new programs and offerings so I can focus on being of service and getting my most important projects done. Can you relate? Is your list of to-do’s piling up while your ability to take action seems scattered? Or, do you have everything dialed in and on track? Is your creativity in overdrive leaving you with a need for some structure and strategy? Everyone I’ve talked to lately has a really BIG vision. Sometimes your vision and mission is so big that you just don’t know what to do […]

    April 30, 2018

    Beyond your message, brand, plan, and publicity — Let’s talk about SALES. When you’ve been in business for any length of time, you’ve likely started to build a solid foundation.  You’ve invested in… Branding/Image Planning/Strategy Content/Copy Publicity/PR AND, the sales are still not rolling in… Here’s the deal. This isn’t uncommon. By the time you have your foundational pieces in place, your individual sales goals can slip through the cracks.  So, yes — in order to be positioned as a leader in your industry, you must build a solid brand with consistent image to uphold your big vision and mission (image really is important) in order to grow your business it’s vital to give energy to creating a clear plan and strategy (for every component of your business)  in order to attract your ideal clients instead of chasing not-so-ideal […]

    March 28, 2018

    How are YOU showing up and what are you known for? What branding, positioning and niches have represented your business over the years? Does your current brand position you as THE expert?  Have you narrowed your niche too much? Not enough? Is business cruising along as usual or is it time to do something unusual?  Are your business offerings and services designed for an industry niche? Or, is your magic more of a specialty niche?  Stick with me, there is a reason I’m asking YOU all of these questions. You see recently I had a fabulous conversation with friend, colleague and former client. WAY back in the day we’d done some work together to dial in web messaging and strategy (often small shifts make a big impact).  So, she knew about my web copy and strategy expertise […]