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    Lisa's Blog | Recent News

    March 19, 2017

    What type of messenger are you? In order to build a solid foundation for your business, your message and your strategy are KEY components to your success.  And, when it comes to creating marketing messages with integrity there are 3 types of messengers. Take this quiz to discover which type you are and how you can level up your message and strategy no matter where you are on your business journey.   As you build your business there are key areas you’ll want to focus on.  These areas include: Messaging/copy – to connect and convert prime prospects into paying customers/clients Planning/strategy – to get your message to the masses to make more money Brand/image – to ensure your business is recognizable and relevant Publicity/PR – to be featured via ink, air and facetime in the media (print, radio/podcast, & TV) Revenue streams/packaging […]

    March 18, 2017

    Q: What’s the best online learning management platform for a solopreneur that does all operations? My audience wants an interactive experience. A: That’s a big question and it depends on YOUR strategy and the desires of your audience. I wish there was a magic answer for this. Like most business building activities, there is no cookie cutter solution for developing and hosting your online course. You’re going to have to do your due diligence to find what will work best for your community (and answer the questions I’ve outlined below). I am going to assume that you want it hosted elsewhere (this is just a guess on my part since you didn’t specify). Consider researching online learning platforms like Udemy, Skillshare, and Thinkific. There are too many variables to give a concrete answer but hopefully this will help. Some questions […]

    March 12, 2017

    Q: What exaclty is considered email SPAM when sending email?  A: Excellent question. In short form, any unsolicited commerical email is considered SPAM. So, if you are sending any email for your business without permission and adding people to your email list for promotional purposes, you are basically breaking the law. What many people don’t realize is that email is regulated by the Federal law.  It’s highly advised that you read through the official CAN-SPAM Act on the Federal Trade Commission website. Disclaimer: I am not a lawyer but here are some ways you can ensure you’re NOT breaking the law when it comes to email marketing. In order to be CAN-SPAM compliant here are some things you can do. Invest in a platform that provides professional email service. You can explore companies like AWeber, MailChimp or Constant Contact […]