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    Lisa's Blog | Recent News

    March 28, 2018

    How are YOU showing up and what are you known for? What branding, positioning and niches have represented your business over the years? Does your current brand position you as THE expert?  Have you narrowed your niche too much? Not enough? Is business cruising along as usual or is it time to do something unusual?  Are your business offerings and services designed for an industry niche? Or, is your magic more of a specialty niche?  Stick with me, there is a reason I’m asking YOU all of these questions. You see recently I had a fabulous conversation with friend, colleague and former client. WAY back in the day we’d done some work together to dial in web messaging and strategy (often small shifts make a big impact).  So, she knew about my web copy and strategy expertise […]

    March 20, 2018

    Are you curious about how you can flip the script to create website content and strategy that works? You are not alone and that’s exactly why I share how it’s totally possible to focus on PASSION points instead of pain points to get better results. Dr. Dolores Fazzino and I met at a magical retreat in Mount Shasta  (just about a month after my two surgeries). It was clear that our paths were meant to cross. Turns out she works with cancer patients to help them navigate the maze of medical confusion that we’re faced with after cancer diagnosis. Her business Concierge Surgical Coaching is something I wish I would have known about before my surgery. Fast-forward to when Dr. Dolores reached out about her website. You see, like most people, Dolores invested a lot of time […]

    March 19, 2018

    In this Speaker Success Podcast I share tips to create marketing messages with integrity. If you can talk, you can write. Interestingly enough many of us have to hone our skills in both areas to get to the point where we are comfortable on stage and on paper. Host Anne Marie Cross skillfully hosts the Women Speakers Association Speaker Success Podcast on the Ambitious Entrepreneur Podcast Network. Tune in and then share your biggest takeaways on the show notes page here. We talk about women’s buying power and How to apply the simple “Challenge. Solution. Invitation. ™” copywriting framework to create marketing messages with integrity with a focus on PASSION points to get better results; Why marketing is all about relationships and it’s vital to speak to your prime prospects in language that entices them to become […]