• Ask Lisa Your Questions about marketing, copywriting, branding and advertisingQ: How can I create copy for a crowdfunding campaign?  Specifically, how can I use  your “Challenge. Solution. Invitation.” framework  to get better results with a Kickstarter campaign? Since Kickstarter is for “creative projects,” perhaps it could address the challenge of wanting to find a place to give back, have more collaboration, support the arts, supporting each other?

    The solution and invitation are clearer to me.

    A: Sometimes “challenges” come in the form of opportunity. Crowdfuding campaigns can be a great way to rally the support of your tribe. With anything, you must be strategic about it. What’s the BIGGER purpose? Why should your tribe support it? What will the outcome be for them, for humanity, for society and for you?

    When crafting the “challenge” piece of content it’s important to meet people where they are and acknowledge that with empathy and understanding. Once you’re clear about WHY they should support the  campaign you can speak to the purpose and how they fit into that purpose.

    I don’t personally have experience with this but I know Seth Godin tried his hand at it rather successfully — here’s a blog post from him that might help – click here to read it.

    You might also look into the IndieGoGo platform as it’s my understanding they have terms that allow you to keep contributions even if you don’t meet full goal.

    Do you have  questions about branding, copywriting and marketing? Submit your questions here and I might just blog the A to your Q.  AND, be sure to grab your FREE Copywriting Action Plan to help you improve your marketing messages here.

    Lisa Manyon

    Lisa Manyon is "The Business Marketing Architect" a content and copywriting strategist for mission-driven entrepreneurs. She's the creator of the NEW marketing model for success (as seen in Inc. Magazine) that's changing the way people market today. She specializes in powerfully communicating your marketing message to increase results via Manyon Marketing Web Makeovers, website copy packages and content strategies to effectively market your business. She offers a free Copywriting Action Plan and marketing resources on her award winning blog. Her consulting and coaching is known to help produce million dollar results www.writeoncreative.com/blog

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