• Award Certificate LegacyAccording to the Merriam-Webster dictionary, by definition, legacy can mean one of two things. 

    1)  a gift by will especially of money or other personal property (bequest)

    2)  something transmitted by or received from an ancestor or predecessor or from the past (the legacy of the ancient philosophers)

    Beyond definitions, perception and profession often dictate how we view and approach legacy.

    For example:

    Some will hear the word “Legacy” and immediately think of wealth, money and material assets. This is true for people who have accumulated impressive amounts of wealth and need to manage their legacy via investments, living trusts, bequests, creating foundations and/or donating to nonprofit organizations.

    Others will hear the word “Legacy” and think about lasting impact in the form of instilling values, writing books, sharing philosophies, or creating bodies of work that support people, planet and place for the long-term.

    We are each shaped by our own personal worldview and this is shaped by a number of factors. I share more about worldview, integrity, and values, in my article The Truth About Integrity < Click link to read.

    Regardless of your personal perception of legacy, one thing remains true, it’s up to YOU to create your own legacy.

    This can be a monetary contribution to the world. It’s true that the more money you make, the more people you can help.

    For some, having children is the greatest legacy of all…

    Legacy can also take form of creating lasting impact based on your contributions to the world in other ways. It’s also true that you can make a huge impact with your ideas, philosophies and way of being.

    It doesn’t always take massive quantities of money to make a difference. Creating a legacy, however, does take clear intention and action.

    What IS your legacy? 

    Weigh in by leaving your reply and comment below.

    Do you have  questions about branding, copywriting and marketing? Submit your questions here and I might just blog the A to your Q.  AND, be sure to grab your FREE Copywriting Action Plan to help you improve your marketing messages here.

    Lisa Manyon

    Lisa Manyon is "The Business Marketing Architect" a content and copywriting strategist for mission-driven entrepreneurs. She's the creator of the NEW marketing model for success (as seen in Inc. Magazine) that's changing the way people market today. She specializes in powerfully communicating your marketing message to increase results via Manyon Marketing Web Makeovers, website copy packages and content strategies to effectively market your business. She offers a free Copywriting Action Plan and marketing resources on her award winning blog. Her consulting and coaching is known to help produce million dollar results www.writeoncreative.com/blog

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    5 responses to “Ask Lisa: What is Legacy?”

    1. Elizabeth says:

      Create a new world without bullying

    2. Lisa Manyon says:

      Elizabeth,

      This is a beautiful legacy. What’s your vision and what action steps are taking to bring your vision to reality?

      Write on!~

      Lisa

    3. I appreciate the differing views of legacy that you identified, Lisa. Clearly, money is not always involved. Values and principles are also notable legacies that we pass on to our children, which they can pass on their own.

      • Lisa Manyon says:

        Yvonne,

        Thanks so much. Yes, legacy comes in many forms and often the most valuable are the values we instill in our families and friends. Too many people are living in a disconnected, disposable way.

        That’s why I’m so passionate about creating something that last. About legacy.

        Write on!~

        Lisa

    4. Teresa Salhi says:

      We are creating our “legacy” whether we realize it or not. Becoming more conscious is so empowering – to create our legacy on purpose and with purpose, versus by happenstance and living in a reactive way instead of a proactive way. Love this topic!

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