According to the Merriam-Webster dictionary, by definition, legacy can mean one of two things.
1) a gift by will especially of money or other personal property (bequest)
2) something transmitted by or received from an ancestor or predecessor or from the past (the legacy of the ancient philosophers)
Beyond definitions, perception and profession often dictate how we view and approach legacy.
Some will hear the word “Legacy” and immediately think of wealth, money and material assets. This is true for people who have accumulated impressive amounts of wealth and need to manage their legacy via investments, living trusts, bequests, creating foundations and/or donating to nonprofit organizations.
Others will hear the word “Legacy” and think about lasting impact in the form of instilling values, writing books, sharing philosophies, or creating bodies of work that support people, planet and place for the long-term.
We are each shaped by our own personal worldview and this is shaped by a number of factors. I share more about worldview, integrity, and values, in my article The Truth About Integrity < Click link to read.
Regardless of your personal perception of legacy, one thing remains true, it’s up to YOU to create your own legacy.
This can be a monetary contribution to the world. It’s true that the more money you make, the more people you can help.
For some, having children is the greatest legacy of all…
Legacy can also take form of creating lasting impact based on your contributions to the world in other ways. It’s also true that you can make a huge impact with your ideas, philosophies and way of being.
It doesn’t always take massive quantities of money to make a difference. Creating a legacy, however, does take clear intention and action.
What IS your legacy?
Weigh in by leaving your reply and comment below.
Do you have questions about branding, copywriting and marketing? Submit your questions here and I might just blog the A to your Q. AND, be sure to grab your FREE Copywriting Action Plan to help you improve your marketing messages here.