Q: Why do core values matter in business and marketing?
A: Simply put, values equal value. When you identify your core values (what matters most to you) you can use them as a guiding principle in all of your decisions (personal and professional).
I’m often astounded by how few people have taken the time to identify core values and/or go pack and reassess them. People and businesses are constantly evolving and as such, we should make sure our value are in alignment.
Values can drive team culture and enhance productivity. This article via Tech Crunch highlights Cheryl Sandberg’s (of Facebook fame) thoughts on how Netflix has created an impact with their company culture document. I agree with Cheryl, this is brilliant and I love seeing how they’ve clearly incorporated values that they live by and honor (who wouldn’t love unlimited vacation in a corporate environment?). Click on the title to read What Facebook’s Sandberg Calls Maybe ‘The Most important Document Ever To Come Out Of The Valley’ by Gregory Ferenstein.
Feel free to weigh in by leaving a reply?! What are your core values?
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