• WineMay was OREGON WINE MONTH. That has absolutely nothing to do with what I’m about to share — other than — I love Southern Oregon and the vintners here are producing some really great wine (aka Entrepreneurial Fuel). But I digress…

    Let’s consider business for a moment. Business is much like fine wine. It takes a team, from start to finish, to develop a full bodied, quality wine. AND When you want to produce the best wine possible, you create the best team possible based on strengths and skill set. Often you’re not going to put the vineyard manager in charge of marketing or vice versa (unless they are well versed in both roles). You’ll likely consider calling in experts or outsourcing.

    You see, all too often, regardless of size of business, industry, revenue stream structure, or type of organization, tasks are assigned based on job descriptions that simply don’t support the specific position/role or, more importantly the VISION, MISSION and VALUES of the organization. Job descriptions are often created simply because things “need to get done” as opposed to asking “What really needs to happen for us to achieve our goals and support our team?”…

    That’s why I always suggest that you do what you do best and outsource the rest.

    This is a crucial, pivotal realization that can shift everything. When people are tasked with responsibilities that are not in their zone of genius, do not leverage their time, and are not showcasing talents in a way that honors all involved, you experience a fundamental breakdown.

    This does not mean that any task/role/responsibility is any less important. All things that contribute to the BIG PICTURE must be taken into account and honored. AND they must be honored by matching skillets, objectives and outcomes in a realistic way.

    The days of settling for “this is the way we’ve always done it” or “we cannot do that because we’re a small organization” are over. It’s time to be innovative and restructure in ways that are efficient, in alignment and allow for full support of everyone involved.

    Anything less results in a chaos and is not creating a solid foundation for the future (or honoring those who serve).

    What do YOU need to outsource to fully support YOU, your team, your organization? How can you creatively find ways to allow this possibility to unfold?

    There is something to be said for focusing on YOUR zone of genius (if you haven’t already, go read The Big Leap or listen to it on audio book– you can get it at the library — NO EXCUSES).

    Feeling stuck in your biz? OR just want some fresh perspective or specific support? Take a listen to this quick audio (it’s only 1/2 hour) Marketing With Grace and Ease and then, let’s talk.

    Lisa Manyon

    Lisa Manyon is "The Business Marketing Architect" a content and copywriting strategist for mission-driven entrepreneurs. She's the creator of the NEW marketing model for success (as seen in Inc. Magazine) that's changing the way people market today. She specializes in powerfully communicating your marketing message to increase results via Manyon Marketing Web Makeovers, website copy packages and content strategies to effectively market your business. She offers a free Copywriting Action Plan and marketing resources on her award winning blog. Her consulting and coaching is known to help produce million dollar results www.writeoncreative.com/blog

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    4 responses to “Do What You Do Best and Outsource the Rest”

    1. Andrea says:

      Great advice, Lisa. I especially like your suggestion that we honor the things that contribute to the big picture, by matching skills, objectives and outcomes. Thanks!

      • Lisa Manyon says:

        Andrea,

        When we start with the BIG picture and then reverse engineer our most powerful solutions into profitable revenue streams it really helps to bring clarity about where we should spend our time to be both profitable and productive.

        Write on!~

        Lisa

    2. This is such an important self-nurturing message Lisa! We often spend so much time and energy as entrepreneurs doing things out of our zone of brilliance and thus are often exhausted and overwhelmed. Not only do these tasks take up much of our time and energy but they do not invigorate us like when we are doing what we love and what we are brilliant at! So thank you for the reminder to do what I do best and outsource the rest!

      • Lisa Manyon says:

        Thank you for the feedback, Kelley,

        I found this small shift created big impact for my business (even if the Type A part of me was kicking and screaming about letting go).

        What’s your favorite thing to outsource?

        Write on!~

        Lisa

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