May was OREGON WINE MONTH. That has absolutely nothing to do with what I’m about to share — other than — I love Southern Oregon and the vintners here are producing some really great wine (aka Entrepreneurial Fuel). But I digress…
Let’s consider business for a moment. Business is much like fine wine. It takes a team, from start to finish, to develop a full bodied, quality wine. AND When you want to produce the best wine possible, you create the best team possible based on strengths and skill set. Often you’re not going to put the vineyard manager in charge of marketing or vice versa (unless they are well versed in both roles). You’ll likely consider calling in experts or outsourcing.
You see, all too often, regardless of size of business, industry, revenue stream structure, or type of organization, tasks are assigned based on job descriptions that simply don’t support the specific position/role or, more importantly the VISION, MISSION and VALUES of the organization. Job descriptions are often created simply because things “need to get done” as opposed to asking “What really needs to happen for us to achieve our goals and support our team?”…
That’s why I always suggest that you do what you do best and outsource the rest.
This is a crucial, pivotal realization that can shift everything. When people are tasked with responsibilities that are not in their zone of genius, do not leverage their time, and are not showcasing talents in a way that honors all involved, you experience a fundamental breakdown.
This does not mean that any task/role/responsibility is any less important. All things that contribute to the BIG PICTURE must be taken into account and honored. AND they must be honored by matching skillets, objectives and outcomes in a realistic way.
The days of settling for “this is the way we’ve always done it” or “we cannot do that because we’re a small organization” are over. It’s time to be innovative and restructure in ways that are efficient, in alignment and allow for full support of everyone involved.
Anything less results in a chaos and is not creating a solid foundation for the future (or honoring those who serve).
What do YOU need to outsource to fully support YOU, your team, your organization? How can you creatively find ways to allow this possibility to unfold?
There is something to be said for focusing on YOUR zone of genius (if you haven’t already, go read The Big Leap or listen to it on audio book– you can get it at the library — NO EXCUSES).
Feeling stuck in your biz? OR just want some fresh perspective or specific support? Take a listen to this quick audio (it’s only 1/2 hour) Marketing With Grace and Ease and then, let’s talk.