• Ask Lisa Your Burning QuestionsQ: “What is your #1 secret to planning and what strategy would I use? I am a certified professional reflexologist and I want to know how to attract more on line sales and build my list my size” asks Caroline Lawrence.

    A: There are no secrets when it comes to planning but there are proven methods that get results.  I start with my BIG vision and then reverse engineer my most powerful solutions into profitable revenue streams.

    Each revenue streams should have its own plan and strategy. Often you’ll need to use both online and offline marketing techniques to reach your goals. My clients find my custom Content Strategy Plan helpful in gaining laser clarity about what will work best for their business.

    In regards to your business, I’d map out all of your products and services. From there I’d review which revenue streams are active and how you’re currently getting clients.  If you’re working with clients one-on-one I’d take a look at how your online strategy is funneling people to your in person appointments. I’d also need to know more about what you are offering for sale online?

    For list building, there are a variety of methods you could use including telesummits, guest radio interviews, live talks and more. Before you engage in any of these list building activities, I’d make sure you really want to build an online community and that it makes sense for your business model.  You’ll find the complimentary audio FIVE Must-Have Elements to Turn Your Website Into a List-Building, Money-Making Engine here (I highly recommend that download the audio on  you carve out some time to listen and apply the tips). AND since you’re already a member of the Write On Creative community, I encourage you to schedule your Complimentary Get Connected Call with me.

    I’d love to hear your thoughts?  Feel free to weigh in by leaving a reply?! What advice would you give?

    Do you have  questions about branding, copywriting and marketing? Submit your questions here and I might just blog the A to your Q.  AND, be sure to grab your FREE Copywriting Action Plan to help you improve your marketing messages here.

    Lisa Manyon

    Lisa Manyon is "The Business Marketing Architect" a content and copywriting strategist for mission-driven entrepreneurs. She's the creator of the NEW marketing model for success (as seen in Inc. Magazine) that's changing the way people market today. She specializes in powerfully communicating your marketing message to increase results via Manyon Marketing Web Makeovers, website copy packages and content strategies to effectively market your business. She offers a free Copywriting Action Plan and marketing resources on her award winning blog. Her consulting and coaching is known to help produce million dollar results www.writeoncreative.com/blog

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    6 responses to “Ask Lisa: What is your #1 planning secret?”

    1. Jessica says:

      Wow Lisa, not only do you give great advice, but you give so many resources to help YOUR community! This has inspired me to do some re-evaluation this coming week!

      • Lisa Manyon says:

        Jessica,

        I’ve found that being connected online is a great way to leverage exposure and attract new leads. The real magic happens when you’re able to connect and converse with people. That’s when your prime prospects get the information they need to be empowered to choose to do business with you.

        Blending both online and offline techniques is a must.

        Write on!~

        Lisa

    2. Mitch Tublin says:

      Lisa,
      Many entrepreneurs think having a website and being active on social media is all it takes to create an online community of followers in the hundreds of thousands.
      WOAH! Not so fast. It is great you offer guidance and tips
      to get things done the right way.

      • Lisa Manyon says:

        Mitch,

        You speak the truth. That’s exactly why I’ve declared that we are officially in The Collaboration Economy where people are the true currency.

        Time to get back to basics and build relationships.

        Write on!~

        Lisa

    3. Sue Painter says:

      You gave a thorough answer to your reader’s question. Sometimes creative types don’t like to plan. But using your suggestions will give form and substance to this person’s business.

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