• Show203_LisaManyon_DarkRunning a successful business takes conscious effort. That’s why I was delighted to be invited for an interview on the Conscious Millionaire podcast hosted by JV Crum III.

    During this interview JV and I discuss many aspects of marketing your business to maximize sales.  We also share lessons learned and ways you can apply our experience to your business to be more successful.  You can access the full interview by clicking here.

    Here are 5 takeaways to help you market your products/services to maximize sales.

    1) Strategy and content will never go out of style and you have to have a plan for success.  When you have clarity about your strategy and your message (content or copy) you can apply that strategy and message to any platform even as technology and media opportunities evolve.

    2) Each product, service and offering needs to have its own marketing plan and support. One of the biggest mistakes we see is people creating multiple revenue streams without an individual plan for each revenue stream. This is often fueled by the promise or dream of “passive income” which doesn’t actually exist because it costs money to make money.

    3) Conducting a marketing audit and reviewing your content strategy plan can help you get laser focused on turning your most powerful solutions into profitable revenue streams (it’s all about laser focus and streamlining and you’ll hear how my Content Strategy Plan helped one client move from multiple 6 figures to 7 figures in 6 months. I’m still incredibly humbled by these results and I give my client full credit for taking action and implementing).

    4)  Follow your heart and intuition. Both JV and I have been advised to change the name of our respective efforts (Conscious Millionaire and Write On Creative) and we KNEW that wouldn’t serve us. By holding true to our vision and trusting our vision we’ve both created strong brands that have stood the test of time.

    5) Create your business with a lasting legacy in mind. Instead of going after the “low hanging fruit” which often seems easiest, be strategic and make sure your values are in alignment both personally and professionally so your body of work creates a lasting legacy for humanity.

    How are you marketing each product or service to maximize your sales? What lasting legacy are you creating?  I’d love to hear from you so leave a reply here.  AND don’t forget to grab your FREE Copywriting Action Plan to learn how to create marketing messages with integrity here.

     

    Lisa Manyon

    Lisa Manyon is "The Business Marketing Architect" a content and copywriting strategist for mission-driven entrepreneurs. She's the creator of the NEW marketing model for success (as seen in Inc. Magazine) that's changing the way people market today. She specializes in powerfully communicating your marketing message to increase results via Manyon Marketing Web Makeovers, website copy packages and content strategies to effectively market your business. She offers a free Copywriting Action Plan and marketing resources on her award winning blog. Her consulting and coaching is known to help produce million dollar results www.writeoncreative.com/blog

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    9 responses to “Marketing Your Business to Maximize Sales”

    1. Jessica says:

      You just reminded me that it’s time for an audit! It’s been on my to-do list.. time “to do” it!

    2. Outstanding marketing tips Lisa! I’ve learned a lot by reading this and am a big believer in creating fresh content!

    3. Mitch Tublin says:

      Lisa,
      Great tips on marketing. Specific marketing is always best.
      Less confusion and you are speaking directly to the right audience for your product or service.

      • Lisa Manyon says:

        Mitch,

        Since marketing is all about relationships it should always be a conversation that engages. I see far too many people talking at prime prospects instead of talking WITH them.

        Write on!~

        Lisa

    4. Sue Painter says:

      I honestly think that strategy trumps all – if it’s a good strategy a biz owner will be excited to implement and not lay back. I also think a lot of biz owners don’t see themselves as strategists and don’t have critical thinking and decision making skills, sad to say.

      • Lisa Manyon says:

        Sue,

        YOU are speaking my language. Strategy is KING and content is QUEEN. We require both to work together — just like a relationship — and interestingly enough — marketing really is about building relationships

        Somme people make it way too difficult.

        Write on!~

        Lisa

    5. Damon Burton says:

      Thank you for the outstanding marketing tips. Many entrepreneurs will really learn from this article especially the young ones. Glad to read this.

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