Are you ready to succeed in The Collaboration Economy?
When I first started my journey into online marketing it was a brand new world for me. That was over 11 years ago.
What I learned is that all the mentors, copywriters, marketers and “gurus” were teaching the same problem agitate and solve approach to copywriting and creating marketing messages.
Perhaps you experienced that, too?
This antiquated approach seemed manipulative and poking at pain points turned me off.
I was quiet about it. I watched. I listened. I learned. I learned that many people were also turned off by that technique.
I’ve been teaching a softer approach for years and helping hundreds upon hundreds of clients get better results.
When clients came to me they were confused, frustrated and burnt out. They didn’t understand why their copy wasn’t working.
Perhaps some of these statements sound familiar to you?
“We’ve identified the pain points and no one is buying or sales remain flat”
“We’re simply not getting the results we were promised”
“We’re getting the wrong kind of clients” … they’d say.
I’d ask, “How does focusing on the pain points FEEL to you?”
They’d reply “It doesn’t feel good.”
My point exactly. If it doesn’t feel good, it’s probably not good. That’s just common sense (which isn’t always common). If it doesn’t feel right, it’s probably not right.
So, we’d collaborate. We’d deconstruct what had been taught and we’d focus on solutions that felt good to the soul and were of service. Solutions to help people address their true challenges. Connections to solutions if we were not the right fit. These connections included people, products and resources that otherwise would have been seen as competition.
Hence the Collaboration Economy. I have declared that we are officially in the Collaboration Economy (and people are the TRUE currency).
People are not numbers, they shouldn’t be treated as such (I’ll share more on my thoughts about many online list building tactics being like schoolyard bullying at another time). AND as fellow people, we should not be poking at pain points, we should be focusing on passion points.
That’s why I created and teach my simple, three step “Challenge. Solution. Invitation.™” copywriting formula to create marketing messages with integrity. The beauty of this formula is, it really isn’t a formula, at least not in the cookie cutter, paint by numbers way.
It’s a framework to customize messages, to give you a voice to turn your ideas into something that matters while breaking the trance, challenging the status quo and engaging critical thinking.
I invite YOU to try it?
Here are two resources to help (each interview is only about 1/2 hour long and you can listen on the go):
Click here on this link listen to the Building Relationships and Business Growth with Content on The Brand Journalism Advantage podcast with Phoebe Chongchua
Click the link to listen to The New Marketing Model for Success interview on ReLaunch radio with Dr. Pei Kang and Joel Boggess
Your comments and social media shares are welcome. Weigh in via the reply section below? I WANT to hear from YOU.