• thinking-outside-the-box[1]Are you wasting your time creating a “funnel” to stair-step clients towards your highest level offerings?

    Many people are teaching you to create multiple offerings that spoon feed your products and services to consumers starting with the lowest investment first. This is often referred to as your marketing funnel. While this can work, and I’ve shared this strategy, too…

    I wonder if it’s really in YOUR best interest?

     

     

    Maybe it’s time to FLIP the FUNNEL and focus on your highest ticket items. It takes just as much time to close a small deal as it does to close a larger deal. Now, this doesn’t mean you should abandon your efforts in other areas, but maybe, just maybe, it’s time to put a little energy into larger transactions with bigger payoffs for YOU and your clients.

    If you’re feeling like you’re a bit tired of attending seminars, training events and working with coaches and consultants that keep you busy with busy work that isn’t paying off NOW, you might be interested in this…

    Is it time for you to FLIP the FUNNEL? You decide.

    Here are some things to consider:

    1. How much time, energy and training does it take to create, promote and close sales for your lower ticket items? Is this a good Return on Investment?
    2. Could you be building relationships and focusing on higher yielding efforts (this means your clients and you are getting better results with grace and ease)
    3. What brings you the most JOY and your clients the best results?

    Take a moment to map out your revenue streams and reassess your focus.

    I’d love to hear your thoughts?

    If working less, earning more aDesign-Thinking-for-B2B-Marketing-01-1024x818[1]nd getting really focused on what is in YOUR best interest resonates with you, consider checking this out – Click on the following link and you’ll find self-assessment questions to determine if it’s time to shake things up. Click here for self-assessment questions.  This is a great way to see if co-creating the results you desire via a custom, collaborate BIG Vision VIP Experience is for you.

    What’s working in your business? What’s not? How can you FLIP the funnel?

    Leave your comments by replying below.

    Lisa Manyon

    Lisa Manyon is "The Business Marketing Architect" a content and copywriting strategist for mission-driven entrepreneurs. She's the creator of the NEW marketing model for success (as seen in Inc. Magazine) that's changing the way people market today. She specializes in powerfully communicating your marketing message to increase results via Manyon Marketing Web Makeovers, website copy packages and content strategies to effectively market your business. She offers a free Copywriting Action Plan and marketing resources on her award winning blog. Her consulting and coaching is known to help produce million dollar results www.writeoncreative.com/blog

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    10 responses to “FLIP the Marketing Funnel”

    1. Great ideas, Lisa. I’ve given thought to offering a high end program yet feel like I need to do more connecting with my tribe and add value for them. I am going to offer a program after my upcoming summit. Question, what is high end in terms of pricing from your perspective?

      • Lisa Manyon says:

        Great question, Tandy. High-end to me is based on the ROI delivered. So, the better results that you help your clients achieve the more you can expect them to invest in your services. Some of my higher investments currently start at $15K for 6 months as a baseline (that’s actually very reasonable given the scope and customized support provided). I’ve also been told that it’s too low. So, I think value perception is often in the eyes of the beholder and your ideal client. Corporate clients tend to be willing, ready and able to invest more as do more seasoned and established entrepreneurs.

        Write On!~

        Lisa

    2. Jessica says:

      What a great concept Lisa! It does take just as much time for either if you’re starting from scratch with a new prospect, so go for it! Flip it!

      • Lisa Manyon says:

        Jessica,

        Yes, it’s true and it’s also true that when applying this principle, a solid value proposition and previous results are required to get buy in.

        Write on!~

        Lisa

    3. Mitch Tublin says:

      Lisa, great blog post! When people step outside of the box, their marketing can be greatly improved! Flipping the marketing funnel from the traditional approach could be a winning idea for some clients.

      • Lisa Manyon says:

        Hi Mitch,

        I figured you could relate. It might just be time to FLIP the funnel. I found that many people who come my way are tired of cookie cutter, paint by numbers, approaches and they’re ready to try something new based on what they truly desire.

        Write on!~

        Lisa

    4. Interesting points Lisa. There is no question it takes as much if not MORE time for the little guy than it does for the big client!

      • Lisa Manyon says:

        Mary Ellen,

        I try not categorize by “big guy or little guy” when it comes to clients. Some of the companies that appear smaller are more streamlined and have larger budgets. Whereas, looking at the length of time in business, overall understanding a potential client has of marketing and accurately assessing project scope before engaging can determine IF a project is a good fit.

        Write on!~

        Lisa

    5. I do think it’s important to offer that comprehensive program for your clients who can afford this and want the whole package (I like to call it comprehensive rather than VIP since to me all my clients are VIPs)

      • Lisa Manyon says:

        Yes, Trudy,

        Customized ongoing support to achieve a specific goal is important. I refer to all of my clients as preferred clients. The BIG Vision VIP Experience is the title of the program and it does extend in person perks that preferred clients won’t participate in otherwise. :)

        Write on!~

        Lisa

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