• Brand Journalism with Phoebe Chongchua and Lisa Manyon on building relationships and  business growth with contentIn the ever evolving landscape 0f business and marketing, it’s important to BE the media. This means you can no longer solely rely on traditional media outlets to share your message (although, depending on your strategy, they should be a part of your mix). The foundation of profitability begins with building relationships and business growth with content.

    Today you must become your own brand evangelist and create buzz yourself.  This starts with solid content (otherwise know as copy – this is the heart of your marketing message) and a clear strategy to reach your goals.

     Phoebe Chongchua is no stranger to media and the influence it can create. She’s the host of The Brand Journalism Advantage radio show on iTunes and it was my pleasure to be interviewed by her.  Phoebe knows her stuff and I think you’ll enjoy our candid discussion about media, marketing and more.

    Plus, you’ll hear my answer to the ONE question Phoebe asks all of her guests and discover firsthand how I answer this question in a way no guest ever has. This was truly a first for her show and that makes me smile. I think you’ll enjoy it, too. I look forward to reading your comments after you listen.

    Click here to access the full interview (feel free to share via social media, too). You’ll also find helpful tips and resources on the page.

    We’d love to hear your opinion about this topic. Leave your reply below to join the conversation. 

    Lisa Manyon

    Lisa Manyon is "The Business Marketing Architect" a content and copywriting strategist for mission-driven entrepreneurs. She's the creator of the NEW marketing model for success (as seen in Inc. Magazine) that's changing the way people market today. She specializes in powerfully communicating your marketing message to increase results via Manyon Marketing Web Makeovers, website copy packages and content strategies to effectively market your business. She offers a free Copywriting Action Plan and marketing resources on her award winning blog. Her consulting and coaching is known to help produce million dollar results www.writeoncreative.com/blog

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    6 responses to “Building Relationships & Business Growth With Content”

    1. I agree with you 100%. Having the right words is such an art and admit it keeps me stuck sometimes. I’m getting better though!

      • Lisa Manyon says:

        Tandy,

        I’ve learned that words have energy. So, choosing the right words is important. Words also hold different meanings and context for different people.

        Communication is an art form.

        Write on!~

        Lisa

    2. This is so true: Today you must become your own brand evangelist and create buzz yourself.

      • Lisa Manyon says:

        I knew you would love this, Trudy.

        I also found it very interesting that I’m the only interviewee to address integrity and criteria for choosing accept projects.

        Write on!~

        Lisa

    3. Mitch Tublin says:

      Lisa,
      Agree with you one thousand percent!!!
      No matter what the business is based upon
      we all have our unique attributes and these
      are what we must promote.

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