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Today I’d like you to think about your website and seriously consider how it’s working for you, your business and your clients
Do you ever feel like online marketing is one BIG puzzle and you’re missing one or more of the pieces?
If this is true for you, you are NOT alone. In fact, you may be missing crucial pieces to the online marketing puzzle AND you may just need to make some subtle adjustments to increase your profits and get RESULTS.
It’s quite possible that you had your website designed (maybe even designed it yourself) and thought once you launched it, the profits would pour in. The TRUTH is, that probably didn’t happen.
Here’s why. Unless you have created a strategy to achieve specific revenue goals, they are not going to magically happen just because you have a website. It’s also quite possible that you are too close to your own business to be objective.
It’s quite possible that it’s time to create a plan (or reassess your current plan) to ensure it’s supporting your current goals and leveraging your online presence? Perhaps you need to revisit strategy and content, too?
WSA Booth at California Women’s Conference
It’s also possible that you’re promoting products and services that are better suited for offline efforts. Or at the very least you need to incorporate more offline marketing efforts. The Women Speakers Association does this beautifully with their booth presence at BIG events like The California Women’s Conference and the Oregon Women’s Conference and more. They have a clear strategy in place to create engagement on their website, in their community and offline (my point is your strategy both online and offline should work together). Does it?
When you’re too close to your own business and you don’t partner with someone to help with strategy and content (beyond your web designer, programmer or your VA) you’re likely missing out on profits.
It’s also entirely possible that you haven’t looked at your web content (copy) with a fresh set of eyes for WAY too long or the copy you currently have is not resonating with your ideal clients on a deep level (and it needs to for them to take action).
So, I ask you, “Do YOU have unrealistic web expectations?”
You see there are a lot of people teaching a lot of different things and many of them don’t take YOUR big vision and goals into consideration. This means your website might not be as profitable as it could be.
Tweet ThisHere five questions to consider when reviewing your web strategy and results.
- Do visitors to your site IMMEDIATELY know what you do and how your products or services can help them?(Remember that a confused mind says “NO!” and you want to give your web visitors every opportunity to say “YES!” without being pushy or salesy. We also want to make sure your current message is in alignment with your current focus.)
- Are you meeting or exceeding your projections with the help of a clear web strategy? (The proof is often in the profits. If you’re not promoting each product or service with a separate online marketing plan, chances are you’re leaving revenue on the table so to speak.)
- Do you have a CLEAR web strategy? (AND is the strategy you’re using now going to take you to where you really want to be in your business?
- When was the last time you revisited your web strategy? (Seriously, as your business grows, your strategy will change and your website better reflect that if you want to get results)
- Are you still using manipulative marketing and copywriting formulas like the problem, agitate and solve approach? (This could be why you’re not connecting with who you’re really meant to work with — Hint: There is a reason my simple 3-step formula “Challenge. Solution. Invitation.™” is getting better results and creating a lot of buzz).
Here’s a blog post I think you’ll find helpful (click on the link to access the full article). The Missing Piece to Your Online Marketing Puzzle
When you are ready to take a look at what is working and what isn’t working with your website, consider a Manyon Marketing Web Makeover.
Feel free to leave your comments and thoughts below and if you haven’t already, claim your FREE Copywriting Action Plan here.
Lisa Manyon
Lisa Manyon is "The Business Marketing Architect" a content and copywriting strategist for mission-driven entrepreneurs. She's the creator of the NEW marketing model for success (as seen in Inc. Magazine) that's changing the way people market today. She specializes in powerfully communicating your marketing message to increase results via Manyon Marketing Web Makeovers, website copy packages and content strategies to effectively market your business. She offers a free Copywriting Action Plan and marketing resources on her award winning blog. Her consulting and coaching is known to help produce million dollar results www.writeoncreative.com/blog
I do think that many people don’t understand online marketing through a website and just expect it to bring them prospects without WORKING the site.
Sue,
You are so correct. Many people simply don’t know what they don’t know.
Write on!~
Lisa
Thanks for the web tips Lisa. I think an important part of the strategy is conversion. Our friend Sue Painter is a master of that.
Mary Ellen,
Yes, conversion is a BIG part of strategy and results. Sue is fantastic at what she does and I’m honored to have her as a colleague and friend.
Write on!~
Lisa
You have so much to offer online and offline! Listened to your audio with Ali and everyone should listen.
Thanks, Jessica,
Yes, it is a powerful audio. So is the program we created.
I hope the tips help you (although I know you’ve already got most of this dialed in).
Write on!~
Lisa
I’ll be revisiting my web plans for a new site in December and these are all useful factors to consider – thanks!
Lisa,
Very detailed web site questions to review.
These will be quite helpful.
Great article, off to revisit my web strategy now. Not something I’ve thought about revisiting so thank you for that.
Mira,
Great to hear. It’s important to revisit your website regularly. Especially your content. I recommend updating/revising at a minimum every quarter.
Write on!~
Lisa