• Quick CashFirst and foremost I think it’s really important to be clear that any of the “get rich quick schemes” are just that, schemes.

    The beauty in this truth is that you probably already know this and you likely have magic to share with the world. Your magic is where your money is and your connections are where the cash is. Yet, sometimes we forget this. We get overwhelmed. The reality and responsibilities of life rain down on us and it can feel really frustrating when cash flow isn’t consistent.

    When this happens, my best advice is to take a deep breath and center yourself in the knowledge that it will be OK and you can create a simple plan to generate cash fast (and in the long-run this will help you establish consistent cash flow). This is true regardless of your industry or business model. For example: In retail, often paydays are planned by scheduling sales and other events throughout the year. Think Christmas in July and more. When things get slow retailers create flash sales and other events to generate cash-flow.  This can work for both service based businesses as well as retail, brick and motor businesses.

    When you’re a a service based business, coach, consultant, online marketer, or freelancer you might need to consider other ways to create cash flow. Many coaches, “gurus” (insert air quotes) and marketers teach you to focus on the “low hanging fruit” and I don’t always agree with that. You see the low hanging fruit is often the quick sale or the least expensive offering in your “funnel”.  Here’s  something that you may want to consider. What about inverting your funnel? Perhaps it’s time to Flip the Funnel and focus on your high-ticket items?

    I suggest that you turn your funnel upside down and focus on the highest yielding fruit (it takes just as much effort to close a small transaction as it does to close a larger, higher profit transaction). This approach can create a higher yield more quickly and may be more effective than focusing on the “low hanging fruit” in your business.

    Here are some other things to consider when you need CASH quick.

    First, you must release the negative energy that could be causing you to buy into the scarcity mentality.  It’s really important to not feed into the stress of the money situation because this causes us to lose focus and sometimes become a little desperate (remember many people feel your energy and you may unwittingly turn people off if you don’t get this in check). Often journaling helps to clear these feelings especially when you make a list of your magic (the ways you know you can make money by being of service). I keep a “journal of success” and I revisit it when times are tough or I’m doubting myself (and we all do from time to time). This reminds me of my “wins” and makes me realize anything is possible.

    You may have your own rituals and that’s great. Do what works for you and whatever you do, refocus your energy on being of service and ways your magic can help others. Celebrate your past success to make room for even more success.

    Once you’ve refocused your energy I highly recommend a simple formula to connect with your current clients, past clients and colleagues.

    You see the majority of our business should be coming from repeat customers and key referral sources. This is true for almost every business model. This is also the marketing piece that many fail to incorporate into their schedules and that’s a big mistake that is costing your business to miss out on cash flow.

    Building lasting relationships is key to generating more sales.  This doesn’t mean calling people and pitching them. It means having conversations to build those relationships in a reciprocal way. The bottom line is communicating with your clients and colleagues in a genuine, consistent way will increase cash flow. This doesn’t mean you should start sending massive emails too frequently or pitching people in way that feels desperate or frantic (people pick up on this energy)What it does mean is you can consider incorporating a simple formula to generate cash flow fast. 

    Here’s the formula that can help you create quick cash (best of all you can modify it to build strong relationships with existing and new clients):

    1) Call:  Pick up the phone and call your contacts. Be strategic about this. AND be genuine. WHO do you need to connect with that can help? How can you help them?

    2) Connect:  Don’t immediately pitch your offer. Have a collaborative conversation and ask what THEY are focused on right now and what would help them the most in accomplishing this goal. Offer suggestions to help (again not pitching what you’re doing – the solution could be something you don’t offer but that you can connect them to).  Then share what your focus is and ask for referrals. i.e. “Currently I’m trying to accomplish XYZ (insert your big mission that is a result of whatever you offer) and I’m hoping to connect with XYZ (insert number of clients you’re looking for). Do you know of anyone you can connect me with who this might benefit? Is this something you’re interested in? Based on this conversation, it’s clear you want to connect, be of service and have people referred your way. All too often we fail to ask and when we don’t ask, nothing happens (just like marketing, no effort equals no results).  Extra bonus here for sending a card after the conversation (these do make a difference and it’s another way to show appreciation and deepen the connection).

    3) Continue:  Making calls to people you’re already connected with is FUN. So, continue this cycle on a regular basis.  Often the solution to your cash flow woes is just a phone call or Skype conversation away. Don’t allow yourself to be paralyzed by the current situation and need for funds. Move past that and pick up the phone again.  Consistency is important here because not everyone will be available at the time you call. You may need to set appointments with them.  Just make sure you’re setting appointments with yourself to make the calls.

    The bottom line is this. We often make things far more complicated than they need to be. We each have the gifts and skills to communicate and in my opinion, collaboration is the new currency. Try it.

    I’ll leave you with a quick reminder that I’m available for one-on-one collaboration to help you review your marketing efforts both online and offline (often uncovering untapped revenue streams and unrealistic web expectations that may be keeping you stuck). To learn more about my philosophies, join the Write On Creative Community for FREE  here and see what feels right to you.

    Lisa Manyon

    Lisa Manyon is "The Business Marketing Architect" a content and copywriting strategist for mission-driven entrepreneurs. She's the creator of the NEW marketing model for success (as seen in Inc. Magazine) that's changing the way people market today. She specializes in powerfully communicating your marketing message to increase results via Manyon Marketing Web Makeovers, website copy packages and content strategies to effectively market your business. She offers a free Copywriting Action Plan and marketing resources on her award winning blog. Her consulting and coaching is known to help produce million dollar results www.writeoncreative.com/blog

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    14 responses to “3 Ways to Create CASH Quick”

    1. Sue Painter says:

      Yes, the high ticket offers – better than stair stepping for sure.

    2. Jessica says:

      Your words are very reassuring for those who are struggling and you give them great actions to take to ease their stress. Can’t wait to share!

    3. Lisa, you are so right! Just last week I made some “re-connections” and immediately sold a job.

      • Lisa Manyon says:

        Mary Ellen,

        I always say that marketing is all about relationships. Although we’ve all heard it many times, people really do business with people they know, like and trust.

        Congrats on the close.

        Write on!~

        Lisa

    4. Mitch Tublin says:

      Lisa,
      You are absolutely right. Connecting first is always the
      way to start the call, the relationship, the meeting.

    5. Lisa – interesting post. I love that you say pick up the phone and be of service – and then do it again and again

    6. I so appreciate the advice to build relationships. I really hate it when someone calls me and they’re looking to pitch me on something right out of the gate. It feels like they don’t know me, what I need, or what I’m focused on, they just want to make the sale.

      True, genuine relationships are about long term and about being real. If it works out for both parties that’s the best.

    7. I agree that building relationships is key to increasing sales. I love how you shared practical advice on how to do this.

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