What is one of the biggest lessons you’ve ever learned from a past position, resource or your current work?
Many years ago I worked in radio sales and became a certified Radio Marketing Master through the Radio Advertising Bureau. As I look back on over two decades of experience that spans the mediums (radio, print, TV, direct mail, online marketing – -you name it, I’ve likely had experience doing it) one thing stands out.
The biggest lesson I ever learned (and probably the most valuable) is how to ask for what I want. I still remember my sales manager in radio saying “ask you get -don’t you won’t”. She was right and it reminds me of another resource — a book called The Aladdin Factor by Mark Victor Hansen and Jack Canfield (you might know them as the Chicken Soup for the Soul guys).
When I read that book years ago, it changed my life. If you’re still not where you want to be, chances are you need to learn how to ask for what you want.
I bring it up now because I had the honor of presenting at the 2014 California Women’s Conference where I shared “Why the Traditional Copywriting and Marketing Formula isn’t Working With Women.” (this presentation included my “Challenge. Solution. Invitation.™” marketing formula as seen in Inc. Magazine and beyond).
At the VIP reception I had the opportunity to tell Jack how his book had impacted me.
I share this story as a reminder to you. If you don’t ask for what you want and take action to get there, it won’t happen. If I hadn’t hosted the virtual conversation on the California Women’s Conference website, I would not have been chosen for the People’s Choice Award and been asked to speak at the event.
- What do you need to ask for?
- What is holding your business back?
- What do you need to invest in to move forward?
Here’s a book review I wrote about The Aladdin Factor many years ago. This will help you get comfortable with how to ask for what you want. You might consider grabbing a copy for your library (and I know Jack has more resources that can help).
Remember, you can ask for what you want without being pushy or demanding. I teach this philosophy in marketing and copywriting, too and would love to see YOU get what you really want.
To learn more about the philosophies I shared on stage at the California Women’s Conference go here to get your FREE Copywriting Action Plan and become a member of the Write On Creative Community.
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