If it isn’t, you might want to consider speaking about your area of expertise.
Speaking can add additional revenue streams to your business.
In fact, speaking can help you personally connect with prime prospects who are ready to become paying customers.
It’s up to you to decide how you’re going to incorporate speaking into your business model (or if it even makes sense for you). You’ll also want to consider the type of speaking engagement that best fits your delivery style. Do you like to deliver keynotes, breakout sessions, interactive presentations, workshops, seminars or something else?
More importantly what do people respond to when you deliver your message?
It doesn’t matter if you’re presenting to a local organization, doing a media interview, a paid speaking gig or a telesummit, there are basic business boundaries and etiquette you’ll want to keep in mind.
When you start speaking you’ll want to develop your criteria (i.e. what kind of gigs will you accept).
You’ll also want to be clear about how to best collaborate.
I’ve had the honor of presenting via a variety of platforms including
- Guest expert interviews for media outlets including radio, print and Internet broadcasts via video
- Women Entrepreneurs of Southern Oregon transformative, interactive marketing presentation
- Chamber of Commerce luncheons
- Lorrie Morgan-Ferrero’s She Factor marketing to women event
- Ali Brown’s live marketing event in front of 500 people
- Oregon Women’s Conference Executive Director Keri Murphy’s private Dream Team mastermind where I shared the stage with Michelle Patterson, Executive Director of the California Women’s Conference
- Business Mastery Breakout Sessions at Jane Deuber’s event
- Business panels (live and live cast broadcast via video on the Internet)
- Training development and delivery for the Idaho Small Business Development Center
- More telesummits, teleseminars and podcasts than I can count (and I’m sure I’m forgetting something)
Each of these engagements increased my business because I’m strategic about who I align myself with. I’ve said “NO” to some big opportunities because they didn’t fit into the vision and strategy of what I want to create in this world (or I was being asked to jump through unnecessary hoops). I’ve also created a clear criteria for my speaking engagements.
Regardless of the platform, there has to be mutual respect and you need to determine your criteria for a clear YES or a clear NO when accepting speaking opportunities. There also needs to be a CLEAR strategy (more on this here).
I’ve learned a lot of tips along the way and I’m curious to know what determines a clear YES or NO for you when it comes to speaking gigs?
But first, I’d like to invite you to join me in the conversation that I’m hosting for the California Women’s Conference on the Virtual Stage. Please, leave your comments and I’ll respond personally. I’d also appreciate it if you’d share via social media to encourage more engagement. Follow this link to join the conversation. We’re discussing why the traditional copywriting and marketing formulas are not working for women. AND I’d love for you to leave your comment.
WHY did I say YES to the California Women’s Conference virtual stage opportunity? There were several reasons.
1) It’s a reputable event (I believe in the venue, the message and the people involved)
2) I know Michelle Patterson, the Executive Director of The California Women’s Conference and I trust her vision (I’ve seen her in action at the California Women’s Conference and I’ve shared the stage with her at Keri Murphy’s private Dream Team Mastermind event)
3) We really are better together. Collaboration is IN and Competition is OUT
Be sure to leave your comments HERE about what determines a clear YES or NO for your speaking platforms?
I look forward to hearing your thoughts. AND if you’re not yet a member of the Write On Creative Community, grab your FREE goodies here.