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Marketing is like a puzzle. If you’re missing certain pieces, it won’t work like it should.

Marketing is also like a staircase. When you miss a step, you can stumble and fall.

To ensure marketing success it’s important that you have all of the right pieces of the puzzle to support your efforts. It’s equally as important that you’re taking the right steps to ensure success.

 

The exact steps I recommend when planning for your marketing success include:

 

  1. Identify what you need to write. I’ve created the Copywriting Action Plan to help you write better copy and identify what you need to write so you can start planning your content. (This is my free gift to you when you  join the Write On Creative Community).
  2. Learn how to craft copy in your own voice so you can create messages that connect with your prime prospects. It’s also important to understand the basics of copywriting so you can hire the right person/people to support your efforts when you decide to outsource.
  3. Create a strong online presence with a clear and compelling website (it’s all about leveraging your time and talents and an effective website can help make that happen).
  4. Develop a Content Strategy Plan. This is your Internet editorial calendar to help guide all of your marketing efforts in accordance to your goals. The content strategy plan process is recommended only when you are web-ready (You don’t want to drive traffic to your site if it’s not doing its job).
  5. Monitor your results. This is where you roll up your sleeves with a trusted partner to review your offerings via a Marketing Audit or you schedule one-on-one time with your mentor and coach of choice to review your BIG picture vision and make sure you are reverse engineering your marketing efforts to support this vision. More often than not you’ll need to course correct and it’s important to have trusted advisers who can help.

Marketing your business is an ongoing responsibility. Do what it takes to ensure your success – and success is largely a matter of actually implementing your plan.

Do you have all of the pieces of your marketing puzzle in place?

Are you taking the RIGHT steps to ensure success?

I’d love to hear your thoughts. Share your most effective steps to marketing success in the comment section here to keep the conversation going.

Lisa Manyon

Lisa Manyon is "The Business Marketing Architect" a content and copywriting strategist for mission-driven entrepreneurs. She's the creator of the NEW marketing model for success (as seen in Inc. Magazine) that's changing the way people market today. She specializes in powerfully communicating your marketing message to increase results via Manyon Marketing Web Makeovers, website copy packages and content strategies to effectively market your business. She offers a free Copywriting Action Plan and marketing resources on her award winning blog www.writeoncreative.com/blog

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25 Responses to “5 Steps to Marketing Success”

  1. Lisa…as a business owner it’s so easy to find yourself just doing whatever comes across your desk at that moment. The simple steps you outline here really do help to keep you grounded and on target. Thank you!
    Carrie Greene recently posted..Ignore Warning Signs in Your Business At Your Own RiskMy Profile

    • Lisa Manyon says:

      Carrie,
      You are welcome. I find it’s helpful to have a plan and easy to implement steps to success. It’s also important to understand that plan must be pliable :) Change happens.
      Write on!~
      Lisa Manyon

  2. You know I loves me some content strategy planning – I generated more than $40K in sales right away from your help! And….it the gift that keeps on giving b/c my content is always aligned to my marketing at least 12 months out – woot!
    jennifer longmore recently posted..Here’s Why You Are Always Your Best Investment…My Profile

    • Lisa Manyon says:

      Jennifer,
      I always smile when you share your results AND not just your initial results. The fact that you can duplicate the process we collaborated on to continue to be of service and generate cash makes me very happy.
      Write on!~
      Lisa Manyon

  3. Sue Painter says:

    I think people can work with a step-by-step plan like you’ve outlined above much better than being told “they need a marketing plan.” Good advice, Lisa!
    Sue Painter recently posted..Small Business Growth – 3 Signs It’s Time to Ramp UpMy Profile

  4. Thank you Lisa for sharing these excellent planning tools.
    Mary Ellen Miller recently posted..Social Media and Teens: Tips by and for ParentsMy Profile

  5. I agree that a review is important to to do periodically

  6. Jessica says:

    I’m in the process of #5 right now. Re-evaluation is an exciting process!
    Jessica recently posted..Deepak Chopra Punched Me in the Gut, Can You Help?My Profile

    • Lisa Manyon says:

      Jessica,
      I really LOVE the re-evaluation process too. It’s gives us the opportunity to improve our marketing messages and strategy. This is important because the better we are at marketing, the more people we can serve. That’s my kind of win-win.
      Write on!~
      Lisa Manyon

  7. One of the most helpful things for me has been creating editorial calendar. But one of the most powerful things is to find your own voice.
    Tiffany deSilva recently posted..Sell the Finished Product Not the Bits and PiecesMy Profile

    • Lisa Manyon says:

      Tiffany,
      You are RIGHT ON! Finding and owning our voice is one of the greatest gifts we can give ourselves and the world. Creating an editorial calendar to share our voice allows us to serve more people and strategically make the difference we are meant to make.
      Write on!~
      Lisa Manyon

  8. Great tips. I have found that having an editorial calendar is a MUST. It’s a fabulous tool to help me stay connected and on track. And thanks for the Copyrighting Action Plan, what a great gift!
    Mira Dessy, Nutrition Educator and Real Food Advocate recently posted..5 powerful brain boosting tipsMy Profile

    • Lisa Manyon says:

      Hi Mira,
      You are welcome. Let me know if you have any questions about the Copywriting Action Plan. I’m updating it soon and I’ll share the updates with the Write On Creative community.
      Write on!~
      Lisa Manyon

  9. Mitch Tublin says:

    Great steps for continued success in marketing.
    These steps should be reviewed on a regular basis
    no matter what size business is involved.
    Mitch Tublin recently posted..High Performance Habits to CreateMy Profile

  10. Jenny Fenig says:

    Love this, Lisa! I also think of marketing as a giant puzzle. The way you’ve laid out these steps is super intuitive and easy to wrap my head around. Well done!
    Jenny Fenig recently posted..Packaging Your Magic for Bigger PaydaysMy Profile

    • Lisa Manyon says:

      Thanks Jenny,
      Great minds think alike. The fact that marketing is like a puzzle makes it exciting. I love helping others fit all the pieces of the puzzle together.
      Write on!~
      Lisa Manyon

  11. These are great tips especially “Monitor your results.” too often we get busy and miss this vital step – I know I’ve been guilty of that!

    • Lisa Manyon says:

      Heidi,
      You are correct. It’s easy to get caught up in the day to day routine. That’s why I’ve started carving out time to really review and monitor results. It’s helping me to have a clear “yes” or a clear “no” to opportunities and not spread myself too thin.
      Write on!~
      Lisa Manyon

  12. A true copywriter like you Lisa, get’s it and can use their clients words and language in their content so it’s natural and authentically theirs …

    It’s when business owners try to cut costs and hire a “copywriting-wanna-be”, or a VA who offers to write blog posts, or dare I say content farms in other countries … or even when they try to “model” someone else too much that the content starts to feel disconnected.

    Finding and sticking to your own voice is so important!
    Jennifer Bourn recently posted..Help Subscribers Recognize Your Brand, Remember Why They SubscribedMy Profile

    • Lisa Manyon says:

      Oh Jennifer,
      Don’t even get me started on cutting corners with copy and marketing. I might have to jump up on my soapbox for a bit.
      Finding and honing our own voices is crucial to marketing success. I know you know this but it still amazes me to see so many people who don’t.
      Write on!~
      Lisa Manyon

  13. Thaks for the tips Lisa, quite true about the content being there before directing traffic.
    Judit+Corina@WineDineDaily recently posted..Pork and Cabbage with RieslingMy Profile

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