Or, put another way, are your marketing messages easily attracting CASH because you are truly being of service?
It seems like there is always a lot of buzz about how to get your marketing to work better. That IS important.
At the same time, I believe, it’s more important to know why your marketing is NOT working in the first place. When you can identify what is keeping your marketing in a holding pattern you can course correct.
This means you need to review and monitor your projections and your marketing messages to make sure you’re achieving your goals. You might also consider changing your approach.
In addition to accurately predicting the shift in marketing that we are still seeing today (Click this link AWE_LisaMSBCD to download the back-story), I’ve identified the top three reasons your marketing messages are not effective (or as effective as they could be).
As the landscape of marketing changes, the way we market needs to change. The antiquated, manipulative tactics many marketers have learned to use are being replaced by a more collaborative, feminine approach to marketing (see full Inc. Magazine interview here).
This is good news because the truth be told, marketing is really about relationships and you cannot build a solid foundation unless you’ve earned trust and are coming from a place of true service.
Here are 3 reasons why your marketing messages are not effective:
1) Values: The biggest disconnect I see with marketing messages is when a business is created without consideration to core values. For example, you may be clear on your values and you’re infusing them in your personal life but you created a business solely to make money. This means your business mission isn’t based on your values and although you may be successful in the short-run, your long-term success is in jeopardy.
The heart of your personal mission in life and your business mission in life (and this includes mission statements) should be based on your CORE values. When your personal mission statement and business mission statement are both created based on your core values you are able to reach your BIG vision because everything is congruent. This allows you to tell your story in a way that connects clearly with the people you are meant to serve. When your mission statements are not in alignment with your values, a disconnect is created that rolls over to your profit centers. Are you clear on your values? It’s important because values equal value.
2) Clients: When you continually attract not-so-ideal clients, something is OFF and you need to fix it right away.
When your personal mission statement and business mission statement are in alignment based on your core values you’ll easily attract ideal clients instead of attracting not- so-ideal clients (do you really want to serve people who don’t match your values?).
This alignment allows you to freely speak your truth in relationship to all aspects of your life and create a solid foundation for trust. It also allows you to infuse your story into your marketing message so your efforts magnetize and attract the right people (you’ll also be able to determine when and where to share specific elements of your story).
Are you regularly attracting your ideal clients or are you in the trap of chasing not-so-ideal clients because you’re not really clear?
3) Method: When you’re using techniques that don’t resonate with you or align with your values, you likely won’t get the results you’d hoped for OR resonate with your ideal clients.
The marketing methods and formulas you are using to create your messaging are vital to the success of your business. Often clients come to me feeling stuck and disconnected when it comes to creating marketing messages. AND, most often it’s because they’ve been taught the antiquated “Problem, agitate and solve” formula that focuses on highlighting pain points, agitating that pain and then solving the “problem”. This formula doesn’t support the values of the clients I attract. Simply put, if the formula you are using to create your marketing messages doesn’t feel right, it’s probably not right. If it doesn’t flow for you, it won’t flow for your prospects.
I share a different way to create marketing messages with integrity that come from a place of true service, are based on values and get results. I do this via my “Challenge. Solution. Invitation.™” formula.
I’m getting fantastic feedback on this new approach and my clients are getting results. Does this formula resonate with you? How can you apply The NEW Marketing Model for Success to your marketing and all relationships, communication and interactions?
I invite you to review your values, examine your mission statements, assess the clients you are attracting and reconsider your marketing methods. You can start right away by implementing my formula and if you’d like to go deeper, you may find that my program How to Create Marketing Messages With Integrity: Attract Your Ideal Clients With Your Authentic Voice is the right fit for you.
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