• Do you ever assess how far you’ve come?
• Celebrate your successes?
• Have any regrets?
I’m reflecting deeply on the loss of one of the greatest marketing minds ever. Earlier this week I learned via Facebook that Jay Conrad Levinson has passed. It was via an early morning post from his daughter Amy. I stopped in my tracks and the tears flowed. You see, I will never forget Jay’s kindness. Early in the life span of my business he was a great support. Hearing his life here on earth has ended impacted me greatly.
What I’m going to share with you next correlates with #8 of my Top 10 Tips from Being in Biz for 10 Years blog post (I’ll give you a link to the full post later).
In 2006 I registered for a marketing event because Jay was billed as the keynote. Being a big fan, I was excited to meet him and immediately invested in a ticket and travel to the event (not a huge investment but pretty significant for me during year 3 of business when I was still trying to figure it all out and pay the bills). Fast forward to the event date… I arrive in Las Vegas and check into my hotel. The next morning I discover the event has been cancelled and much worse… the entire thing was a scam (Jay was never contracted to keynote–the same was true of the other speakers). I was shocked, upset, ticked off and thoroughly blown away…
Turning challenges into opportunities is one of my strong suits and that’s exactly what I did. I’ll share all of those details in a minute. First I want to share about Jay’s kindness.
After discovering the entire thing was sham (feeling embarrassed, duped and a little humiliated) I reached out to Jay to let him know what happened. Jay was beyond kind. We exchanged email messages… I still have them and we even spoke on the phone. He had no knowledge of this event or that someone had been showcasing him as a keynote without permission or contract. He offered me a free ticket to any of his events in the future so that we could meet in person. One of my biggest regrets is NOT taking him up on that offer. Sadly, now it’s too late.
I’m sharing this because it’s important to turn challenges into opportunities and it’s even more important to make sure you engage in the opportunities you create before it’s too late.
You can read more about the entire experience in my original post “Things Aren’t Always What They Seem” from 2006 (back in the day when I was still trying to figure it all out). Although I didn’t get to meet Jay in person, I cherish our email exchange, our phone conversation and the testimonial he gave me. It’s also how I was introduced to his daughter Amy (she helped coordinate the testimonial and photo).
“Manyon’s ability to creatively turn a disappointment into an opportunity to help others is commendable. She did a superb job chronicling a non-event in her article 7 Surefire Signs of a Virtual Violation and 5 Ways to Avoid It. Cleverly coining the term “Virtual Violation” is further evidence of her abilities as a wordsmith. Based on her talent, I wouldn’t hesitate to consider Manyon for future copywriting projects.”
~ Jay Conrad Levinson
The Father of Guerrilla Marketing
Author of “Guerrilla Marketing” series of books
My heart goes out to the Levinson family. One of my biggest regrets will always be that I didn’t get to meet Jay in person. Rest in peace, Jay. Thanks for all you did for the marketing world and for your kindness.
My advice to you, don’t let opportunities slip away.
As you continue to grow your business and build relationships take into consideration my Top 10 Tips From Being in Biz for 10 Years (feel free to comment or share via social media).