• MP900341872[1]Have you ever tapped into an idea that created a big BUZZ? 

    When your ideas, philosophies and stories resonate with others and make a deep impact, you know you’re onto something BIG. AND, when you pay attention you may just realize that there are hidden revenue streams in YOUR ideas.

    That’s what’s happening with my new approach to copywriting  and the “Challenge. Solution. Invitation.” framework to create marketing messages with integrity (the same philosophies featured in Inc. Magazine). The BUZZ continues to grow with media interviews and I’m really proud that my philosophies are featured in the book Wonder Women: How Western Women Will Save the World (more on that here). 

    In a nutshell, I’m really proud to teach philosophies that infuse core values and relationship based marketing techniques into everything we do. It’s time for a change and I’m taking a bold move by leading the cause to teach people how to create marketing messages with integrity. Wouldn’t you agree that there is WAY too much slimy, bait and switch marketing going on?

    I firmly believe that when you identify (or revisit — because they can change) your core values and create your mission statement based on values that you’re better able to be of TRUE service. From there you can tell your story in a way that resonates deeply with your ideal clients.

    You may have heard me say that you should choose your ideal clients instead of chasing not-so-ideal clients (remember the last time you worked with someone who was just NOT fun?– ick!!!)

    I bring this up now because YOUR values can help you increase your business and sometimes we’re simply too close to our business and ideas to create a clear plan of action. In fact, the hidden treasure of NEW revenue streams is something that is overlooked when you’re too close to your business.

    Because freedom is one of my key values, it really excites me to help preferred clients identify and/or revisit their values to create additional revenue streams based on integrity and true service. In fact, I love revealing the hidden treasure of new revenue streams. 

    Balance scaleRecently I worked with a VIP client to get really clear on strategy and revenue generating ideas. In a matter of hours we mapped out a supplemental income (this means part time while he keeps his “day job”) to create an additional $66,000.00 per year if he takes action to implement what we mapped out. AND, I’ll be holding his feet to the fire with a 90 day accountability plan because his success is important to me.

    During this particular VIP day we (they’re always custom because your goals and dreams should never be shoved into a dull, cookie cutter format– EVER!):

    revisited core values to ensure personal mission and business mission are in alignment to actually achieve the BIG vision
    reviewed current revenue streams , time resources and capacity to determine what to focus on NOW
    packaged new, tangible revenue streams to support the BIG vision and income goals
    created an entire business model based on passion to generate profit
    reviewed current marketing efforts and suggestions for new direction and marketing strategy (this included suggestions to add “Pick. Click. and Pay” packages to his site to make buying EASY)
    examined big picture planning with tangible action steps to get results
    outlined an accountability plan for the next 90 days to make sure specific and measurable goals are achieved

    What excited me most about this process is that we created supplemental income streams that can easily be obtained while my client continues his “day job”. We’ve set immediate projection goals, overall projection goals and action steps to make that happen. AND once the projected goals are met, he can quit his day job and have the capacity to double those projections to $132,000.00 per year (if that’s what he really wants to do and if he doesn’t increase fees but I see his fees increasing quickly based on the value he provides). How COOL is that? Seriously, it is going to take work but we have a plan and this IS realistic.

    If you’re feeling stuck in your business and are interested in working together one-on-one, I offer VIP days in Ashland, Oregon (it’s gorgeous here and you’ll want to consider adding time to your stay to explore). You can learn more here (I set aside time to work with two VIP clients each month and I’d love for you to be one of them).

    Meanwhile, please accept your FREE Copywriting Action Plan and join the Write On Creative Community to get more business building tips.

    What ideas do you have for new revenue streams? Share your thoughts here.

    Lisa Manyon

    Lisa Manyon is "The Business Marketing Architect" a content and copywriting strategist for mission-driven entrepreneurs. She's the creator of the NEW marketing model for success (as seen in Inc. Magazine) that's changing the way people market today. She specializes in powerfully communicating your marketing message to increase results via Manyon Marketing Web Makeovers, website copy packages and content strategies to effectively market your business. She offers a free Copywriting Action Plan and marketing resources on her award winning blog. Her consulting and coaching is known to help produce million dollar results www.writeoncreative.com/blog

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