Your website is an important part of your business. There is no doubt about this. At the same time, you may have unrealistic web expectations. I see this all too often when I work with preferred clients to assess their web strategy, content and beyond.
I’m not discounting the importance of a website. My website is vital to my business strategy. At the same time, my website is not my only marketing strategy (it’s just one piece of the marketing puzzle).
The most common unrealistic web expectation that I see is the belief that your website is “the end all be all”, the ultimate answer to marketing success.
Even some of the savviest business people I have met fall into the trap of believing that once your website is up it will do all of the work for you 24 hours a day, 7 days a week. You can definitely get to the point where your website does generate money for you while you sleep AND it may take you longer than you’d hoped or it may not happen at all if you don’t have the right strategy, team or resources.
You must also consider that you’ll likely need 3 core elements for website success:
- an overall marketing plan (including online and offline strategies)
- a content strategy plan (aka Internet marketing editorial calendar)
- individual marketing plans for each of your offerings.
What do you expect your website to do? Are you reaching your goals?
Feel free to comment, share and discuss here ( answer all comments personally). If you have specific questions for me, feel free to visit the “Ask Lisa” section of the Write On Creative blog and submit your question. I may just blog about you and your business.