There is a A LOT of buzz about TRUTH right now. Truth in advertising and marketing, the truth about success and in general being TRUE to YOU.
The truth of the matter is that marketing is all about building relationships. Those who build genuine relationships with their prospects have a better chance of converting them to paying customers. That’s why I say the REVENUE is in the RELATIONSHIP.
Building relationships is where it all starts. Keeping it real, doing what feels right to you, providing real value and coming from a place of TRUE service are the cornerstones of successful marketing. I’ve been teaching relationship based marketing techniques for many years (inauthentic behavior is one of my pet peeves and why I work only with preferred clients who keep it real). In fact, I’ve always marched to the beat of a different drum when it comes to marketing. I’ve challenged the norm and teach marketing and copywriting techniques that truly connect AND get results (this has been going on for years — even before Write On Creative was born in 2003). When I finally named the formula I’ve been using for years, people took notice and now have a tangible framework to apply to their own marketing in a simple formula that makes sense. You can read all about my “Challenge. Solution. Invitation” formula here, also known as the NEW marketing and copywriting model for success. The cool thing about this formula is that it can be applied to all areas of your life and work because it’s based on building genuine connections and relationships. For many this seems to be a missing piece to the marketing puzzle. I believe it’s because there tends to be a lot of “smoke and mirrors”, posturing and false pretenses when it comes to creating and designing success (and especially when it comes to marketing messages). This leads to confusion and unclear messages. The truth is that only you can define your own success AND you must listen to your intuition because if something feels off, it’s likely off.
Have you ever felt like you were completely misunderstood?
This is something I hear OFTEN when preferred clients start working with me (not because they’re working with me but because of what they’ve been taught elsewhere). Have you felt misunderstood and as if your very BIG and special mission has not been taken seriously by mentors, teachers and coaches?
Many people tell me they feel as if they have not been heard, or seen or fully understood by others. I understand that feeling all too well because I know some of the cookie cutter programs teach tactics that leave you feeling like you’re a square peg that’s being shoved into a round hole — and it just doesn’t fit. I’ve found that it’s absolutely vital to find the right team, mentors and colleagues who will push you in the direction of your own TRUTH (not something they are trying to push on you).
I invite you to approach your marketing in a NEW way. Start building relationships from a place of TRUTH.
Here are some tips to help you keep it real.
- Revisit your values. Make sure your values are infused in everything you do including your personal mission statement, business mission statement and your story (your story is KEY).
- Once these pieces are in place you’ll attract ideal clients instead of chasing not-so-ideal clients.
- Finally, make it a practice to infuse your values and story into all of your marketing to truly connect with your ideal clients. Once you do this you’ll have a solid foundation to create marketing messages with integrity.
Over the years these are the elements I’ve found many struggle with and if you find you’re stuck I can help you can bring it all together to create marketing messages with integrity (in a way that is real and true to YOU).
Remember, the REVENUE is in the RELATIONSHIP. What can you do to begin building relationships today? What’s the missing piece of the marketing puzzle for you?