When Spring rolls around I always feel like it’s time for fresh perspective. It also seems timely to refresh web copy and marketing messages (it’s recommended that you do this, at a minimum, each quarter).
What are you focusing on and where do you need some fresh perspective?
Lately I’ve received some cool visibility opportunities So, speaking of fresh perspective, I’m sharing these interviews with you so you can grab some instant takeaways to apply to your marketing efforts.
Access the instant replay of Marla Tabaka interviewing me about how to leverage press exposure once you get it. We discuss my interview in Inc. Magazine and more. Listen here (access my interview in the “recent shows section” to the right of the info about me).
During this quick 1/2 segment Cathy Alessandra interviews me on Innovative Women in Business Radio. We discuss marketing techniques that work for women and my new formula for marketing and copywriting success. Listen here. (feel free to hit the social media share buttons to share the love).
You can also read a bit about my back story in this online interview for Today’s Innovative Women where I am featured as the Innovative Woman of the Week. I think you might enjoy my definition of success. Your comments and social media shares are appreciated. Read it here.
Finally, speaking of refreshing things, I’ve recently made some changes to the Write On Creative website and gained even more clarity about my mission and message (remember I’ve said that your website and marketing are ever-evolving — I wasn’t kidding). Take a peek here and let me know what you think? www.writeoncreative.com
Here’s how I’ve fine tuned my overall message and focus (remember you don’t have to change everything BUT gaining more clarity helps your prospects know how you can serve them when they become paying clients.)
At Write On Creative we focus on working with mission-driven entrepreneurs who are authors, speakers, coaches, trainers, teachers, artists, healers and light-workers. While these diverse thought leaders seemingly have nothing in common, they have ONE common thread. That common thread is a BIG MISSION. Often they struggle to turn their mission into a palatable marketing message because the “problem, agitate and solve” approach to marketing turns them off. That’s where my formula of “Challenge. Solution. Invitation.™” (as seen in Inc. Magazine) comes into play. My history changing approach is resonating with change-agents because it shifts the energy of marketing, builds relationships and gets results without being manipulative. If this resonates with you and you need copy, have copy that needs help or want to do it yourself, you’re in the right place. Our current entry point is the Manyon Marketing Web Makeover. This is one-on-one time with me and I only accept 4 per week (from there we determine what’s next for you and you’re eligible for preferred client investments for future services. This includes assistance with online and offline marketing strategies to grow your bottom line).
Is it time for a Spring cleaning of your website and marketing messages?