• When it comes to your web presence you have A LOT of decisions to make in order to be web ready. There are layers of strategy including design, programming,  copy (the written content of all marketing, promotional and advertising materials) and strategy to get visitors to the site. That’s why it’s so important to make solid choices when it comes to building your site and creating your content. AND it all needs to be planned strategically (a piece many miss because the process of creating, maintaining and updating an online presence can be so overwhelming.)

    One of the things that many of my preferred clients struggle with then you come my way is web copy and strategy. Some of the common challenges include (and often people don’t tell you this):

    Missing pieces: Often you’ve been given pieces of the online marketing puzzle but things just aren’t quite clicking (as in click through rates are low and copy isn’t converting). 
    No clear strategy: Another common scenario is lack of strategy on EVERY page of the website (yes, you need an overall strategy and an individual page strategy).
    Overwhelm: You see often it’s such a chore to get the website up and running (coordinating with webmasters, choosing domain names, writing copy and finalizing design) that by the time the site launches you’re just burnt out on looking at it.

    Two of the biggest struggles, and often blind spots,  people face when it comes to web presence are — Strategy and  “Website Shame“. Without a clear strategy we can become stuck (overwhelmed) and when this happens it’s a challenge to know where to start. We know our websites need to be created or updated to engage, build relationships and generate new business. But when we are stuck… nothing happens.  The best thing to do is to set aside some time to strategize about your online presence. Figure out if you need to create a new website or perhaps transfer your current html based site to the WordPress platform.

    If you are not sure what the best solution is here are some options to consider.

    You can discover simple tips to revamp your own copy. I actually have two options for you.

    1When you’re still not clear on your own values and mission and you struggle to choose the right clients instead of chasing them and perhaps are a little unclear on what it really takes to create marketing messages with integrity you’ll want to  check out the details of my How To Create Marketing Messages With Integrity Program. (this program includes my “Challenge. Solution.Invitation” marketing and copywriting formula (as featured in Inc. Magazine) and more. 


    When you already have your mission dialed in, you know who your ideal clients really are and you’re ready to create the content for your website or refresh what you have in place now, I highly recommend investing in the Create Copy to Connect and Convert self-study program

    Whether you want to do-it-yourself or get one-on-one support  I can help you create a clear strategy and craft copy that really speaks to your ideal clients. In fact, I’ve designed programs and services to meet you wherever you are when it comes to your messaging.  You can visit the Write On Creative copywriting solutions here.

    What is keeping you stuck when it comes to your web strategy and content?

    Lisa Manyon

    Lisa Manyon is "The Business Marketing Architect" a content and copywriting strategist for mission-driven entrepreneurs. She's the creator of the NEW marketing model for success (as seen in Inc. Magazine) that's changing the way people market today. She specializes in powerfully communicating your marketing message to increase results via Manyon Marketing Web Makeovers, website copy packages and content strategies to effectively market your business. She offers a free Copywriting Action Plan and marketing resources on her award winning blog. Her consulting and coaching is known to help produce million dollar results www.writeoncreative.com/blog

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    20 responses to “Are you REALLY web ready?”

    1. You’ve hit a juicy topic here Lisa – I agree and have been in the overwhelm boat myself – even with a clear strategy sometimes things get delayed and the execution doesn’t go as well as hoped and then we get caught in the “just get it live and done” boat. I am sure your services will cut through that trap!

      • Lisa Manyon says:

        Heidi,

        Yes, that is common and why I recommend reviewing and revising your web content and strategy at a minimum once per quarter (and yes my Manyon Marketing Web Makeovers help with this).

        Write on!~

        Lisa Manyon

    2. Wow Lisa, you said it: Website Shame is tops. I had it, but NO more…I love my site now. But, this is critical for entrepreneurs as it will keep you from even promoting your business or yourself. And, when you do, you’ll disclaim “Oh, I’m working ON my new website.” I’ve heard some biz owners say this for months. Your article hit home…loved it!…pep

    3. True – no strategy can certainly lead to overwhelm! your offers sound like they’ll get you where you want to get without the overwhelm!

      • Lisa Manyon says:

        Hi Trudy,

        Yes, the 24-7 Web Sales Secrets Course that Ali Brown and I created is a great start to help people who want to DIY when it comes to copy and strategy. I’ve also found that my Marketing With Integrity program is fundamental to getting really clear about messaging.

        Write on!~

        Lisa Manyon

    4. Sue Painter says:

      I agree with Heidi that this is a juicy topic. It’s very easy to get lost in all the details and never get focused and done.

    5. Mitch Tublin says:

      There are still so many small business owners who actually want their website to be like the brochure they hand out. Mitch

      • Lisa Manyon says:

        Mitch,

        I think that is because they have not been educated about how websites can REALLY work for you when you have the right strategy, content and offers .

        Write on!~

        Lisa Manyon

    6. Website shame – LOL! As a perfectionist, I always feel this. :) Your words ring so true, though: strategy is KEY to online success.

      • Lisa Manyon says:

        Carmen,

        Yes strategy is KEY. That’s why I say Copy is QUEEN and Strategy is KING. Without strategy even the best copy in the world won’t work. You must drive traffic to your copy online in order for it to perform.

        Write on!~

        Lisa Manyon

    7. Such key components of a website. Most people jump right in, not thinking through what their strategy is and what results they want. Doing this upfront can save so much time, energy and frustration!

      Stay RADICAL,
      Doreen

    8. Strategy and planning is the most important part of the website design and creation process. If it just looks pretty and doesn’t convert, it’s a failure. If it’s got great copy and horrible design, it’s a failure.

      You must have a strategy behind each decision made when it comes to your website, or you’ll be redoing it over and over again.

    9. Strategy is key. I’m glad you pointed out that you need an overall strategy and a strategy for each individual page. Most people don’t think about how their website is really going to work for them or how all of their marketing pieces fit together.

    10. Judy Griffin says:

      Thank you Lisa. Your post inspires me t really go back and take a good look at the message my site is conveying. I just launched it at the end of November & I have yet to do that.

      • Lisa Manyon says:

        Judy,

        That is one of my specialties. I highly recommend having someone who has not seen your site review it for you. Objective perspective is crucial to web strategy and you must look at your overall strategy as well as individual page strategy.

        Write on!~

        Lisa

    11. Mia Rose says:

      I think for me the biggest problem is not knowing what I don’t know… which is why I find this post so valuable. I have a lot of work to do in the strategy department.
      Thanks, Lisa!

      • Lisa Manyon says:

        Mia,

        Planning and strategy can be a struggle for many but there are technique to make it fun and painless. Starting with your BIG vision is key. From there you can reverse engineer into making your dream your reality.

        Write on!~

        Lisa

    12. Pamela Wills says:

      Lisa, thanks for the reminder that strategy is key! It is so true that it’s easy to get stuck on tiny details and not see the big picture. True for websites and life!

      • Lisa Manyon says:

        Pamela,

        Yes! Strategy drives everything and it’s even more effective when it’s based on your values that support your personal mission and your business mission. When this is in alignment things tend to fall into place beautifully.

        Write on!~

        Lisa

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