When it comes to your web presence you have A LOT of decisions to make in order to be web ready. There are layers of strategy including design, programming, copy (the written content of all marketing, promotional and advertising materials) and strategy to get visitors to the site. That’s why it’s so important to make solid choices when it comes to building your site and creating your content. AND it all needs to be planned strategically (a piece many miss because the process of creating, maintaining and updating an online presence can be so overwhelming.)
One of the things that many of my preferred clients struggle with then you come my way is web copy and strategy. Some of the common challenges include (and often people don’t tell you this):
• Missing pieces: Often you’ve been given pieces of the online marketing puzzle but things just aren’t quite clicking (as in click through rates are low and copy isn’t converting).
• No clear strategy: Another common scenario is lack of strategy on EVERY page of the website (yes, you need an overall strategy and an individual page strategy).
• Overwhelm: You see often it’s such a chore to get the website up and running (coordinating with webmasters, choosing domain names, writing copy and finalizing design) that by the time the site launches you’re just burnt out on looking at it.
In previous blog posts I shared two of the biggest struggles people face when it comes to web presence — Strategy and ”Website Shame“. Without a clear strategy we can become stuck (overwhelmed) and when this happens it’s a challenge to know where to start. We know our websites need to be created or updated to engage, build relationships and generate new business. But when we are stuck… nothing happens. The best thing to do is to set aside some time to strategize about your online presence. Figure out if you need to create a new website or perhaps transfer your current html based site to the WordPress platform.
If you are not sure what the best solution is here are some options to consider.
You can discover simple tips to revamp your own copy. I actually have two options for you.
When you’re still not clear on your own values and mission and you struggle to choose the right clients instead of chasing them and perhaps are a little unclear on what it really takes to create marketing messages with integrity you’ll want to check out the details of my How To Create Marketing Messages With Integrity Program. (this program includes my ”Challenge. Solution.Invitation” marketing and copywriting formula (as featured in Inc. Magazine) and more.
When you already have your mission dialed in, you know who your ideal clients really are and you’re ready to create the content for your website or refresh what you have in place now, I highly recommend the 24-7 Web Sales Secrets Course co-created by Ali Brown and me. Click here for details
Whether you want to do-it-yourself or get one-on-one support I can help you create a clear strategy and craft copy that really speaks to your ideal clients. In fact, I’ve designed programs and services to meet you wherever you are when it comes to your messaging. You can visit the Write On Creative copywriting solutions here.
What is keeping you stuck when it comes to your web strategy and content?