Love it or hate it copywriting is an important part of your marketing strategy. I have copywriting tips to help make the copywriting process much easier and I’ll share them in just a minute. First let’s talk about why people need help with copy.
There are typically three reasons clients come my way.
1) They need copy (they have realized they don’t want to be a copywriter, they don’t have the time or professional training and support is needed). The needs range from press releases, to web copy and strategy to sales letters and more.
2) They have copy that needs help (they’ve either written copy that isn’t truly connecting or hired a copywriter who didn’t deliver what was promised). — See how to choose the right copywriter for your project here
3) They want to do it themselves (they like writing but want fresh tips to write sticky copy). The good news is I meet my clients where they are and once the copy and messaging is dialed in I even offer high-level marketing consulting to help reach even BIGGER goals.
I’m often interviewed about my marketing strategies and copywriting techniques and I love to share valuable information help make your marketing more successful. This interview with Inez Bracy of Living Smart and Well Radio covers some JUICY copywriting tips you can use right away. Click here to access the radio show where Inez Bracy interviews Lisa Manyon (me) about business copywriting (and feel free to share it with friends and colleagues).
You can get more details on the main section of the Write On Creative website. And, feel free to post your questions and comments here. I do answer posts personally.