There’s a lot of buzz about passive revenue, information products and websites that really work. The truth of the matter is there really is NO passive revenue. Everything we create, develop and provide takes time and energy. AND even information products cost to deliver once they’re created (web hosting, shopping cart, admin, assistant fees, etc.). Often the people touting “passive revenue streams” don’t invite you to think about the time, energy and expense factor. So, even though there really is no passive revenue, you can streamline and leverage the process of offering your products and services online.
This happens by getting really clear on what I call “Pick, Click and Pay™” packages on the web. These are your offerings on your website that deliver a tangible result, provide a solution to the challenges of your ideal client and ultimately help you turn prospects into paying customers or clients. Your “Pick, Click and Pay™” packages are the menu items your web visitors have to choose from. That’s why it’s vital to make sure the options are really clear. Let me illustrate…
An example of my current “Pick, Click and Pay™” packages can be found here in my “I Need Copy” section of the Write On Creative Website. When you click in you’ll find my Basic 5 Page Web Copy Package is the first item on the menu. It clearly showcases what you’ll receive. You can easily “Pick, Click and Pay™” to get on my writing calendar and this page also leads into higher level web strategy packages.
Prior to updating my strategy I had my “other copywriting options” listed below the Basic 5 Page Web Copy package in case you were looking for something else like bio creation, landing pages, sales pages, autoresponders and more. The ala cart method has worked well for me for many years and I recently streamlined the approach based on the needs of my ideal clients. AND based on the fact that I firmly believe your core website should be in place before you focus on other packages.
Now I clearly lead people to the Basic 5 Page Web Copy package instead of featuring all of my ala cart offerings (bio, landing pages, sales pages, autoresponders). This makes the decision process easier and more clear for web visitors. (Remember a confused mind often says no.) It doesn’t mean I’ll stop providing my other ala cart solutions. It just means I won’t feature them on the site because I really want to focus on helping my ideal clients get their web presence up to par first and often these services are provided to preferred clients who have already done business with me.
Here are some action steps to help you get clear about your own “Pick, Click and Pay™” packages
1) Review your current offerings and make sure they CLEAR. Remember what’s clear to you may not be clear to your prospects and more importantly ideal clients. A confused mind says “no” — so make it easy to say “yes” to your offerings.
2) Survey your community to see what they want and need.
3) Make a list of what you have to offer and consider how you can repackage this to meet the needs of your customers and clients.
Are your prospects taking action and becoming paying customers? If not, it’s time to revisit and revamp what you’re doing. If you’re feeling stuck and need help consider solutions from Write On Creative. You’ll find solutions if you need copy, have copy that needs help or just want to do it yourself in the Copywriting Solutions section of my website.