When creating your web strategy and website development or maintenance, strategy is KEY. Here are three ways to ensure you start out on the right track or develop the right team to maintain your website. Remember, once your website is up and running you cannot just “set it and forget it” and expect to get fabulous results. AND it’s even more important to create your web strategy from the very beginning.
1. Make sure you have a strategy: Your website is the heart of your business online. Think of it as your virtual welcome mat. You must have a clear plan when creating and maintaining your website to ensure it will actually help you build your business. If you’ve already created a site be sure to review your strategy regularly. Do you have a fluffy, vanilla brochure site that isn’t really making any money? If so, it’s time to course correct.
2. Always check references: ALWAYS. This is not a suggestion, it’s a requirement. When you are choosing a website developer make sure you request samples and check references. This it vital for many reasons and one of the most important is you need to know that your web developer understands your business vision and how you plan to market online. I actually had a freelance “web developer” from India solicit a colleague via ODesk claiming he did all the web design and coding for www.writeoncreative.com. Luckily my colleague reached out to me to check reference only to find out she was dealing with a FRAUD (remember you cannot believe everything you read, you must check the facts). Checking references is vital to ensure your potential designer has actually done what they say they’ve done and are capable of filing the scope of your project. The same is true when you’re selecting a copywriter. You need to make sure their style can capture your voice and it’s also important that they understand your strategy.
3. Review and update your strategy and content: One of the biggest mistakes I see many online businesses making is NOT updating content (your copy — the written part of your website) and strategy. Let’s face it, businesses change, people change, sometimes our mission and vision change. That’s why it’s important to review your website regularly. In fact, it’s recommended that you update your web content, at a minimum, quarterly.
Regardless of where you are in your business it’s important to invest in people who are going to help you hold your vision. If you’re just starting out I’d love to help you do it the right way with solid web strategy and copywriting solutions via a 5 Page Web Copy Package. If your site is already live but you know it’s time for a review, I recommend a Manyon Marketing Web Makeover. Oh, and if you’d like some references visit my Client Comments page here.