• When creating your web strategy and website development or maintenance, strategy is KEY. Here are three ways to ensure you start out on the right track or develop the right team to maintain your website. Remember, once your website is up and running you cannot just “set it and forget it” and expect to get fabulous results. AND it’s even more important to create your web strategy from the very beginning.

    1. Make sure you have a strategy: Your website is the heart of your business online. Think of it as your virtual welcome mat. You must have a clear plan when creating and maintaining your website to ensure it will actually help you build your business. If you’ve already created a site be sure to review your strategy regularly. Do you have a fluffy, vanilla brochure site that isn’t really making any money? If so, it’s time to course correct.

    2. Always check references: ALWAYS. This is not a suggestion, it’s a requirement.  When you are choosing a website developer make sure you request samples and check references. This it vital for many reasons and one of the most important is you need to know that your web developer understands your business vision and how you plan to market online. I actually had a freelance “web developer” from India solicit a colleague via ODesk claiming he did all the web design and coding for www.writeoncreative.com. Luckily my colleague reached out to me to check reference only to find out she was dealing with a FRAUD (remember you cannot believe everything you read, you must check the facts). Checking references is vital to ensure your potential designer has actually done what they say they’ve done and are capable of filing the scope of your project.  The same is true when you’re selecting a copywriter. You need to make sure their style can capture your voice and it’s also important that they understand your strategy.

    3. Review and update your strategy and content: One of the biggest mistakes I see many online businesses making is NOT updating content (your copy — the written part of your website) and strategy. Let’s face it, businesses change, people change, sometimes our mission and vision change. That’s why it’s important to review your website regularly. In fact, it’s recommended that you update your web content, at a minimum, quarterly.

    Regardless of where you are in your business it’s important to invest in people who are going to help you hold your vision. If you’re just starting out I’d love to help you do it the right way with solid web strategy and copywriting solutions via a 5 Page Web Copy Package. If your site is already live but you know it’s time for a review, I recommend a Manyon Marketing Web Makeover. Oh, and if you’d like some references visit my Client Comments page here.

    Lisa Manyon

    Lisa Manyon is "The Business Marketing Architect" a content and copywriting strategist for mission-driven entrepreneurs. She's the creator of the NEW marketing model for success (as seen in Inc. Magazine) that's changing the way people market today. She specializes in powerfully communicating your marketing message to increase results via Manyon Marketing Web Makeovers, website copy packages and content strategies to effectively market your business. She offers a free Copywriting Action Plan and marketing resources on her award winning blog. Her consulting and coaching is known to help produce million dollar results www.writeoncreative.com/blog

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    18 responses to “Your Web Strategy MUST Include Checking References”

    1. Sage advice, my friend! I’ve certainly taken people for face value in the past too (in other biz offerings) only to be a little shell-shocked!-) I think I’ve pretty much recovered from my “rose-cloured glasses” syndrome..:)

    2. Sue Painter says:

      I particularly like your insistence about checking references. SO MANY fly-by-night folks out there doing sub-standard work.

    3. Heidi says:

      Gone are the days that you can set and forget a brochure site – you are spot on with your advice Lisa!

    4. Great reminders… I’m in the middle of evaluating my websites, and you’ve given me some great new things to think about. Love, Katherine.

      • Lisa Manyon says:

        Katherine,

        Glad to hear it you. You should review and update your website, at a minimum, every quarter. I’d love to know the changes this post prompts.

        Write on!~

        Lisa Manyon

    5. Melodye says:

      Right on, lol. I agree…having a solid web strategy is the key difference in having a website that gets you clients and makes you money and one that just collects virtual cobwebs.

      And great reminder to check references. Thanks Lisa!

    6. Mitch Tublin says:

      Lisa,

      Checking references is an important aspect of who you hire to conduct work for you. Now I check the references of my clients and mastermind group members before they are accepted.

      • Lisa Manyon says:

        Mitch,

        I love how you are always taking it to another level. I think application processes and interviews are vital. We can sometimes get a quick read on people but we shouldn’t always take everything at face value.

        Write on!~

        Lisa Manyon

    7. Lisa – Yes! You must do your homework and get references! So many “fakers” are out there! Like your guy who claimed to do your website, we had someone claim to work at our company on LinkedIn and was soliciting people to hire him based on his work with us — a blatant lie as we have no idea who he is!

      I’d add to that the suggestion to talk to more than one person. Sometimes great people are bad mouthed not because they did anything wrong, but because the client wanted much more than what was included in the contract at no extra charge!

      • Lisa Manyon says:

        Jennifer,

        Sound advice. I always suggest interviewing at least three options. Not every one is a good fit and not every can actually do what they say they can do. I think that’s tragic and yet, it is what it is.

        Write on!~

        Lisa Manyon

    8. Excellent post Lisa! It’s almost unbelievable how many businesses keep on doing same old without updating their strategy or innovating their business. In order to grow the business has to stay current and relevant.

      • Lisa Manyon says:

        Silvia,

        Yes, especially online. It’s recommended that you update your web content (copy) at least once per quarter. Of course, blogging should be done weekly but many fail to create a Content Strategy Plan AKA Internet Marketing Editorial Calendar. It’s all about planning, strategy and great content.

        Write on!~

        Lisa Manyon

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