When is the last time you felt like you had been heard? Not just slightly acknowledged but really heard. When we communicate on a deep level we feel validated and we know what we’re saying matters. The message we share resonates with others and the purpose of the exchange is understood. This happens with our partners, our colleagues and our tribe — the people who really “get” us. That’s a good feeling wouldn’t you agree?
Here’s what I find interesting. For years marketers, advertisers and copywriters have been pushing techniques that don’t really facilitate deep conversation or change. The intent has been to push a product, create more sales and basically treat people like numbers. People are not numbers. People are people. Since this is clearly a universal truth, doesn’t it make sense to create your marketing materials in a way that really connects on a deep level? It’s time to make sure your mission, values and the needs of your clients are taken into consideration…
Since becoming inspired to step up and speak about what I see that isn’t working in advertising, marketing and copywriting (and offering solutions that are) some interesting things have been happening . I’m speaking my truth and that cannot be disputed because, well, it’s true and what I’m sharing works. I’m actually a little blown away by the response — in a good way, of course. We’ve known for YEARS that women are influencing the majority of all purchasing decisions (85% + to be exact) yet marketers have been using the same antiquated techniques to attempt to capture our attention. It’s not working as well as it once did because the formulas created were intended to speak to men (not that there’s anything wrong with that IF that’s who you’re trying to connect with). It’s no secret that men and women communicate differently and respond to different messaging.
Women want to be heard not treated like a part of a herd.
In fact, I recently read an article that claims 91% of women feel like advertisers don’t understand them… (interesting since we’re influencing over 85% of all purchasing decisions including male oriented purchases). Clearly marketers are missing the mark.
I’m going to share more about this on a FREE call May 8th Find Your Voice & Make a Difference — How to Create Marketing Messages with Integrity (this will be the juiciest call about this topic yet). You’ll discover what it takes to market with integrity during this candid conversation. Linda Joy (publisher of Aspire Magazine) will interview me about what’s working and what’s not. I’ll reveal the #1 barrier to marketing success for women and what must be in place in order to truly succeed. Be prepared to approach the way you market your business differently and take action to get into full alignment. I really hope you’ll join me for this FREE LIVE call (grab your spot here).
You’ll be especially interested if you…
• Are tired of trying the cookie-cutter marketing methods that do not reflect your values or your authentic voice and you’re ready to be REALLY heard
• Have a BIG MISSION but struggle to share it in a way that doesn’t feel “icky”, salesy or too pushy (totally possible with my new marketing model for success)
• Are ready to discover how to find your voice and truly make a difference so you can serve more people (based on your values, mission and integrity)
To save your spot click here (and please share the love via social media and with any colleagues you know who are struggling to be heard in a way that feels RIGHT).
I would also love to hear what’s working for you and what isn’t when it comes to marketing. Please leave your comments here?