• Have you ever had an experience where you realize you’re not being as clear as you could be?

    This happened to me at a recent business retreat in Arizona. I was meeting with eight of my most trusted colleagues in a private mastermind meeting.  I love meeting with this group because they give me clear perspective on my stuck spots and beyond and they are all wildly successful.  We meet several times a year and we each get an hour to focus on our business direction and get valuable feedback.

    Web Flow ClarityAnyway, instead of focusing on what isn’t working or what I’m stuck on, I decided to focus on what is working. It just made sense to focus on something I know is working so I could get fresh perspective and ideas around how to make it work even better.

    As I presented my vision and focus, my passion for helping my preferred clients was evident. I couldn’t hide my excitement about helping people get really clear on their marketing message to create copy that truly connects with their ideal clients so they can in turn help more people.

    Then I clearly outlined the way people can work with me … as follows…

    1) For those who want to DIY (do it yourself), the Create Copy to Connect and Convert with PASSION Points self-study course is the perfect tool to get clear on your web strategy and revamp your copy (or even create your copy from scratch if you like to write).
    2) For those who prefer one-on-one time with me, the Manyon Marketing Web Makeovers are ideal because we review everything together, you get headline suggestions, action items to implement (or better yet, delegate) and you save on editing and rewrites if they’re needed or you don’t want to write your copy yourself.
    3) For those who don’t want to write their copy and prefer to outsource, my 5 Page Web Copy and Strategy Packages are perfect and we work closely together to create an overall strategy, individual page strategy and create copy that works.

    AND something interesting happened when I shared this information. Here’s what I discovered, having this clarity helped my colleagues understand the best way to funnel referrals my way. In fact, they were all really excited by my clarity and have already sent business my way. You see, in past meetings I’d been sharing my stuck spots and working on my other offerings — offerings that people aren’t ready for UNTIL they have a website that really works and copy that truly connects.

    I’m sharing this behind the scenes AH-HA moment with you because often we’re too close to our own business and messaging. This can mean that we think we’re being clear and we’re really not. Outside perspective is vital to all businesses and that’s exactly why I’m so passionate about the Manyon Marketing Web Makeover services that I provide.

    When did you last review your website to make sure it’s really portraying you and your message in a way that truly connects with your mission and ideal clients? I recommend doing this quarterly.

    For the most part people come to me because they need copy or they have copy that needs help. I can assist from scratch or with Manyon Marketing Web Makeovers or rewrites. There are also those who like to DIY and the 24 -7 Web Sales Secrets Course is perfect for that (I also have a DIY program called How to Create Marketing Messages With Integrity that is perfect to gain clarity about your message BEFORE you write your web copy). Here’s a quick link to my copy offerings and to be clear, I’m accepting new clients. Click here if you need copy, have copy that needs help or just want to learn how to do it better yourself

    When you already have your web copy and strategy dialed in,  I offer one-to-one coaching/consulting/mentoring when you’re ready for accountability and high-level business strategy. You can learn more about that here.

    Lisa Manyon

    Lisa Manyon is "The Business Marketing Architect" a content and copywriting strategist for mission-driven entrepreneurs. She's the creator of the NEW marketing model for success (as seen in Inc. Magazine) that's changing the way people market today. She specializes in powerfully communicating your marketing message to increase results via Manyon Marketing Web Makeovers, website copy packages and content strategies to effectively market your business. She offers a free Copywriting Action Plan and marketing resources on her award winning blog. Her consulting and coaching is known to help produce million dollar results www.writeoncreative.com/blog

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    14 responses to “Are Your Ideal Clients Clear About How to Work With You?”

    1. Lisa, this is just brilliant! I love the clarity and am exploring how I can adopt it myself.

      • Lisa Manyon says:

        Terry,

        I have no doubt that you’ll streamline things to serve your ideal clients and quickly. It’s a type “A” thing.

        Cannot wait to see what you come up with.

        Write on!~

        Lisa

    2. Hi Lisa,

      I enjoyed this post a lot. It reminded me of sage advice I received from one of my mentors. Alice Cunningham, owner of Olympic Hot Tub Company, often says, “Make it easy to buy, own, and refer.” It’s such powerful wisdom. Your offers are so clear that I can see a whole lot of folks beating a path to your door. Love that. Rock on and — as you say — Write on!

      • Lisa Manyon says:

        Hi Nancy,

        Thanks! Yes, it’s vital to be clear. It’s really the fastest track to building relationship, getting clients and making money while being of true service.

        Write on!~

        Lisa

    3. Very good reminders, Lisa! THANKS! :) Katherine.

    4. Sue Painter says:

      Since I was privileged to be in the room that day, I can also add that I share your excitement, Lisa. Your own clarity rubs off on everyone – clients and colleagues alike! It’s a great summary and a great marketing piece, too. Congrats!

      • Lisa Manyon says:

        Sue,

        Thanks so much. Yes, we are blessed to have experienced the mastermind together.

        My clarity is already helping more people (and increasing income). Glad it helped you too.

        Write on!~

        Lisa

    5. Lisa – You nailed t – the more clear you are on exactly how you help people, what results you can help them achieve, and who those people are, the more clear it is to others. If people can’t quickly say what it is you do, that means they’re not entirely sure – and that means they probably won’t refer people to you.

      I went through the same thing with my business. As soon as I got crystal clear that we ONLY do branding/brand design and website design/strategy, my referrals skyrocketed!

      Now that doesn’t mean I doesn’t also offer social media brand design and ezine design etc. … but In all of my marketing and message I focus of branding and web design and the ease of having everything taken care of all in one place.

      Since then, the phone has been ringing off the hook with new business and ALL are from referrals!

      Jennifer Bourn, Bourn Creative

    6. Lisa
      I can “hear” the excitement in your writing! great that your mastermind group got the clarity and great that I have too – now I know exactly what you offer.
      Trudy

    7. Mitch Tublin says:

      Lisa,
      Very clear. You essentially opened the door to your fully decorated house.
      Way to go!
      Mitch

    8. Kiyla Fenell says:

      Lisa,

      Great offerings for your potential clients and perfect explanation for those of us who would gladly refer to a top-notch biz owner that cares enough to offer the very best of herself. Thanks!

      Kiyla Fenell

    9. You know, I always *hope* that I am being clear, but now that I’m revising my websites … I need to make darn sure that things *are* clear, so I’m not leaving $ on the table! Thanks for the reminder, Lisa!!! ~ Carmen

    10. Love this post Lisa! I wrote about something similar a few weeks ago. My focus was clarity for the sake of preventing misunderstandings, unmet expectations and the like. But there is definitely merit in walking prospective clients through the different ways and levels they can work with you. Sometimes they visit your website, read your posts, watch your videos, etc. and want to take things to the next level with you and don’t know where to start. And as the saying goes, a confused mind does NOT act.

      Thanks again for sharing.

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