One of the best pieces of advice I can give any entrepreneur, business owner and marketing professional (remember, if you’re in business you’re a marketer) is to invest in your copy wisely. This means making sure you’re crafting effective messages that move your prospects to take action and support your overall marketing strategies. Often, this means outsourcing your copywriting to a pro. So, once you’ve carefully reviewed your current marketing, advertising and promotional materials and created your content strategy plan, it’s time to make an important business decision.
Will you outsource to a professional copywriter or write your copy yourself? While it’s been said that copy is one of the most expensive items to outsource, I have to challenge that a bit. I believe it can hurt your business and cost even more if you don’t have the right person writing your copy.
It’s important to know how to select the right copywriter for your projects. When selecting a copywriter there are three key steps you’ll want to take:
1) Do your due diligence. This means checking out at least three candidates and selecting the best writer for your job.
2) Get really clear on the process. Copywriters have processes, turn-around time, policies and specific ways they work. Make sure the copywriter of your choice has a work style that gels with you and the way you want things to work in your business.
3) Talk shop. Be sure to review websites, check out testimonials and, if possible, speak with clients who have worked with the copywriters you are considering. Do they offer marketing content strategies, too? This is important when selecting a web design firm, too.
Remember: All your advertising, marketing and promotional efforts are INVESTMENTS not expenses. If you choose to write your own copy it’s wise to, at the very least invest in topnotch copywriting training or, as I like to say, do what you do best and outsource the rest. Return on investment should drive all of your decisions, so make those decisions wisely and remember, your copywriter should save you time, bring real value to the table in form of creative ideas and experience and make the process as painless as possible for you.
When considering who to select be sure to check out the options in the Write On Creative copywriting solutions section of the website. You’ll find packages to meet you where you are when you have copy that needs help (a Manyon Marketing Web Makeover is a great choice), you need copy (we offer various packages for your website content and strategy) or when you want to do it yourself and need programs that guide you through the copywriting process. You can also join the Write On Creative Community and grab your FREE Copywriting Action Plan to help you write better copy.
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- Lisa Manyon (10)