• Branding isn’t a new concept. It does seem to be a bit of mystery to some businesses .

    I’m always interested to hear what people think branding is.

    Some believe branding is having a strong logo – read about the difference here. Others think it’s about having lots of really cool ads and some people simply don’t know what it is.

    One thing is certain. Your business image counts and everything you do is a part of the brand experience.

    Each marketing technique you use has direct impact on how people view your business. Here’s a little story. It’s customary at conferences for the hosts to provide goodie bags. Sometimes you get some really cool stuff if the promoters are sharp and value the intelligence of the attendees.

    Other times, you receive, well, junk. Or, to be a little less judgmental, items that are not well branded and leave a less than favorable impression. Here’s an example. A highlighter is a helpful and useful tool at a conference. Not a bad goodie bag item. However, if you cut corners to save money and provide a highlighter with “homemade” looking label slapped on it that simply features your business name, the effort is not as impressive.

    People can tell when you’re making a real effort and when you just want to spend the least amount of money possible to get something out there.

    Some may think I’m overly critical but I think I call it like it is. There is a school of belief that “good enough is good enough.” And in some cases this may be true, but not where your image and brand are concerned.

    Think about how you want others to react to your business and then brand on!  Have more questions about branding? Ask here

    What do you think is the most important part of your business brand?

     

    Lisa Manyon

    Lisa Manyon is "The Business Marketing Architect" a content and copywriting strategist for mission-driven entrepreneurs. She's the creator of the NEW marketing model for success (as seen in Inc. Magazine) that's changing the way people market today. She specializes in powerfully communicating your marketing message to increase results via Manyon Marketing Web Makeovers, website copy packages and content strategies to effectively market your business. She offers a free Copywriting Action Plan and marketing resources on her award winning blog. Her consulting and coaching is known to help produce million dollar results www.writeoncreative.com/blog

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